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VIRAL SWIPE FILE

Real Estate content ideas from 149 viral TikToks & Reels

Caters to home buyers, renters, and real estate enthusiasts. Features property listings, home valuation, and market insights to help users find or sell properties.

The image captures the rear of a black luxury car parked in what appears to be a parking garage. The car is covered in a thick layer of dust, signaling it hasn't been used in a while. The background shows the interior of what looks like an upscale garage, with visible infrastructure like pipes, lights, and structural supports. The car's license plate is visible, along with a hint of a red taillight. The image is composed to highlight the contrast between luxury and neglect, with the caption suggesting the car isn't being used.

x6.92

16,743 views

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An aerial view shows a city divided into two unequal segments: the top half features luxury high-rise buildings, green spaces, and pools, while the bottom half depicts closely packed, poorer housing. The text 'NEOQUALITY' is overlaid, partially obscuring the images in a dynamic arrangement.

x3.58

180,837 views

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A woman dressed as a detective, wearing glasses, a hat, and holding a magnifying glass, in front of a bookshelf backdrop; the image has a warm, slightly muted color palette.

x18.2

20,526 views

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The image features a man in a grey shirt in front of a blurred cosmic background. A red box at the top contains Vietnamese text, and the man appears to be speaking directly to the camera.

x2.27

7,200 views

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A selfie-style video cover image features a young woman with dark hair framed around her face. Text overlays in a rectangular box in the middle and at the bottom detail the video's topic. Below the text is the young woman, centered and looking directly at the viewer.

x4.95

22,936 views

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The image shows a well-lit, modern kitchen interior. The room features a wooden floor, a white breakfast bar, and a kitchen with wooden cabinets and stainless steel appliances. There are two doors, leading to what appears to be multiple rooms or apartments.

x5.36

10,858 views

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An interior shot of a modern kitchen with a breakfast bar and a partially visible stainless steel refrigerator. The kitchen area features dark wooden cabinets above and a mosaic tile backsplash by the cooking area. The floor is covered in wood-look laminate. The scene is brightly lit, suggesting a modern and well-maintained living space.

x13.4

27,179 views

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An interior shot of a modern kitchen and living area. The kitchen area is visible on the right, with wooden cabinets, a stainless steel microwave, and a stovetop. A white countertop separates the kitchen from the living area, with a hardwood floor and a white wall. The overall scene suggests a recently renovated or well-maintained apartment.

x12.1

24,510 views

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A woman is looking pensively towards the right side of the frame, biting her index finger, with a black text overlay. The woman has dark hair, styled down, and is wearing a white top. The background softly blurred. The text is white with a black outline and positioned to the upper left, addressing a common housing problem.

x13.8

27,971 views

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The cover image is a dark blue graphic showing a line graph that depicts the decline in Australian Median House Prices from 2016 to 2025. Above the graph is a text overlay in white, asking why people are not talking about the real estate collapse. The years are listed on the x axis, with the visual representation of house prices in blocks in the shape of a brick.

x3.39

6,935 views

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A man in a bright yellow suit dances in a natural setting. The backdrop is blurry with green trees. Text overlays include a creator's name, emojis, and a real estate promotion.

x36.9

124,061 views

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A woman is standing in what appears to be a cafe, holding a mug and stirring it. She's wearing a white t-shirt under a tan blazer, with sunglasses atop her head.

x29.3

20,953 views

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A woman wearing sunglasses on her head stands centered. The upper half of the image contains a white text overlay with the video title. A milk jug is prominent in the bottom left.

x12.3

8,791 views

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A man sits in a well-lit space, enjoying an iced coffee. The cover image features a red rectangular text overlay at the top that contains a question-style statement. The man is wearing a white collared shirt with navy detailing and appears to be mid-sip with a straw in his mouth.

x3.02

11,195 views

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A woman with blonde hair is seated in front of a window, holding a mug with a design and looking off to the side. The window displays a brick building and greenery outside. Above the woman is a white rectangular overlay with text.

x199

167,723 views

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A woman is seen from behind, partially visible, lifting a blue bin holding items out of a car's trunk. The backdrop is a sunny city street with apartment buildings and greenery.

x38.2

21,054 views

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A young woman stands outdoors with flowering bushes behind her. Text overlays include a question bubble and the text overlay.

x3.04

357,610 views

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The cover image is a split composition. The top left features a headshot of a man in a suit, seemingly the billionaire. The top right shows an image of an island. The bottom part displays the creator, a male with dark hair looking and speaking towards the camera. A text overlay in a blue box states, "Billionaire OWNS 98% of one of the Hawaiian Islands".

x2.48

136,917 views

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A woman with fair skin, blonde hair, and a dark top is the central figure. She is smiling gently, covering her cheeks with both hands. The background features a light brown wooden wall with vertical grooves and the bottom part of what appears to be a black colored television set.

x14.2

1,664,151 views

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The image shows the exterior of a house. The house has white siding, a green door, and a wooden porch. Text is overlaid on the image, mentioning 'Airbnb' and '20 minutes from 2819 Church'.

x6.16

5,903 views

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A woman in a black hoodie and a blue hat stands in front of a building that says 'MARABASTAD RETAIL MARKET' on it. There are other people in the background.

x50.3

545,003 views

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The image shows a man in the foreground with a city of uniform buildings in the background and a text overlay at the top.

x4.48

247,327 views

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A woman with long brown hair interviews a woman in a black tank top. The interviewer is holding a microphone, and the interviewee has a dog on a leash. Background shows a building, street, and a person in the background. The text overlay is in the color of the image and says, “so I get to go check out one of the bridges that I’ve designed”.

x2.46

25,555 views

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The cover image is divided vertically. The bottom half showcases a young man's face speaking to the camera. Above him, a screenshot is displayed with the text "BRITISH CASTLES FOR SALE... but why?" It is displayed on a white frame with a blue header, overlaying an outdoor image of a large residence near water and green space.

x2.34

129,006 views

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A man in a white baseball cap sits in the driver's seat of a car with a sunroof. The sky is visible through the sunroof. Text overlaid at the bottom of the image reads, 'Real Estate Ponzi is coming to an end.'

x2.83

14,143 views

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A man stands in front of a blurry outdoor background, holding a small microphone. Two text overlays are present: one above the man with a question about buying or renting property in Albanian, and another beneath with the words "MENTALITETET E GABUARA TË" in Albanian.

x3.10

262,478 views

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A man wearing a navy blue baseball cap, round eyeglasses, and a white t-shirt against a blurred green background. The overlay text reads 'Buying New House'.

x6.68

6,424 views

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A woman with blonde hair and sunglasses on her head is seated indoors, writing on a piece of paper. She is smiling and appears content. Text overlays say "POV: It's official. You just bought your dream home all by yourself."

x2.03

34,538 views

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A woman wearing a white turtleneck and a black coat is speaking to the camera, likely addressing a crowd of people blurred in the background. The scene appears to be outdoors on a sunny day.

x3.15

47,215 views

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An outdoor scene of a dilapidated building with visible signs of destruction. A partially collapsed brick structure is on the left and a long, dark building with broken windows on the right. Piles of debris lie scattered on the ground, suggesting abandonment or recent demolition. The sky is clear, and the overall color palette is muted, reflecting a sense of decay.

x4.57

68,506 views

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The image shows a scene inside a building, possibly dilapidated. Three men are visible, the closest two centered in the frame. The man in the middle, wearing a green jacket over a black shirt, is the main subject. The lighting is somewhat dim, with a bright light source behind the man, creating a glare. To the left, a man wears a hat and a jacket, while another man is shown to the right, slightly cut off. The interior reveals brick and building materials, and the overall composition emphasizes the environment.

x8.33

124,963 views

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A man with short dark hair and a green shirt is looking off to the side, touching his lip with his index finger in a thoughtful pose. Above his head, there is white text that reads '$50,000 to move to this city.'

x3.65

495,709 views

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Hooks that worked in Real Estate

  1. Do athletes rent or buy their home?

    @nerdwallet · 3.1M views · viral factor x2,724

  2. spring apartment reset with Apartment List

    @apartmentlist · 422K views · viral factor x1,039

  3. Delivery Pin

    @butterflymx_ · 610K views · viral factor x691

  4. Ditch sketchy listings. Find your perfect apartment in 5 minutes--no shower-in-kitchen surprises

    @apartmentlist · 254K views · viral factor x527

  5. If only there were a solution to the housing crisis.

    @ifonly.ai · 1.5M views · viral factor x506

  6. POV: You just moved in and pay less than $1,500 a month for 2 bedrooms + a big kitchen

    @apartmentlist · 1M views · viral factor x224

  7. Questions you probably shouldn’t ask at house viewings

    @tembomoney · 167K views · viral factor x199

  8. If you are a US citizen you DO NOT own anything. Pay NO property taxes unless you have an Allodial Title

    @jna.bnan.1111 · 448K views · viral factor x157

  9. When you throw a housewarming for your new apartment and now all your friends are asking how you found a pet-friendly 2-bedroom apartment that came with a renovated kitchen, in-unit laundry, and your own parking spot P.S. It was all on Apartment List. Find your dream apartment too

    @apartmentlist · 1M views · viral factor x107

  10. Boy Apartment Starter Pack Brought To You By Apartment List

    @apartmentlist · 420K views · viral factor x93.2

Top creators in Real Estate

  1. @apartmentlist (TikTok) · 23 videos · 3.9M views · best viral factor x1,039
  2. @spotahome (TikTok) · 11 videos · 3.5M views · best viral factor x80.6
  3. @steventey (TikTok) · 9 videos · 162K views · best viral factor x22.5
  4. @dr_nasperm (TikTok) · 7 videos · 982K views · best viral factor x50.3
  5. @joefelz (TikTok) · 6 videos · 367K views · best viral factor x13.4
  6. @distant.elephant (TikTok) · 5 videos · 1M views · best viral factor x9.28
  7. @butterflymx_ (TikTok) · 4 videos · 685K views · best viral factor x691
  8. @tembomoney (TikTok) · 4 videos · 205K views · best viral factor x199
  9. @dominiquejonae (TikTok) · 4 videos · 139K views · best viral factor x23.6
  10. @getahead.app (TikTok) · 3 videos · 279K views · best viral factor x9.78

Real Estate videos by the numbers

The library has 149 viral Real Estate videos from 67 creators: 144 TikToks and 5 Instagram Reels. The median video has 51K views, and the most viral reached a viral factor of x2,724. The most used format is Selfie with Background, in 93 of them. Use them as Real Estate content ideas: open any video for its hook, formats and original post. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
149
Platforms
144 TikTok (97%), 5 Instagram Reels (3%)
Creators
67
Total views
28M (28,727,121)
Median views per video
51K
Median viral factor
x5.32
Highest viral factor
x2,724

These figures cover all 149 videos in this list, not only the cards above.

Questions about Real Estate videos

Which video formats work in Real Estate?

In the Real Estate videos in the library, the most used formats are Selfie with Background (93 videos), Laptop Display (6) and Face Close-Up (5).

What hooks work for Real Estate videos?

The most viral hook in the Real Estate videos in the library is “Do athletes rent or buy their home?” by @nerdwallet (viral factor x2,724, 3.1M views), followed by “spring apartment reset with Apartment List” (x1,039). Every hook on this page links to its video.

How many views do viral Real Estate videos get?

Across 149 videos, the median is 51K views, and together they have 28M views. The median viral factor is x5.32: the typical video got 5.32 times its creator's usual views.

Who are the top Real Estate creators?

@apartmentlist (23 videos), @spotahome (11) and @steventey (9) have the most Real Estate videos in the library.