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VIRAL SWIPE FILE

@nerdwallet: 21 viral TikToks

21 viral TikToks by @nerdwallet (best x2,724), with each video's hook, views and viral factor. See which ideas worked.

A man is interviewing a woman on a city street. The man is holding a microphone, and a white banner with black text reading "Asking strangers their worst money mistakes" is overlayed on the scene.

x107

88,604 views

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A man is shown pouring water from a glass into a cup labeled 'Savings' while another cup labeled 'Sushi dinners' sits empty to the left. The image has a neutral color palette with soft lighting, and abstract art prints are visible on the wall in the background.

x60.0

49,462 views

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A hand holds a white iPhone 11 in a white case. The background is blurred, showing a dark wood-like surface and a glimpse of a wall with a baseboard at the top.

x46.9

38,678 views

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A woman wearing sunglasses and a white jacket, stands outdoors holding a green flag and is being interviewed. The words "Red flag" is overlaid in the center with the flag graphic colors (green and red) above her head.

x104

86,153 views

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A man and a woman are standing outside, with the man holding a phone and looking at it with a surprised expression, the woman is smiling with the microphone pointed at them.

x46.9

61,160 views

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A man in a light blue polo shirt stands outdoors, holding a microphone and a phone. The background includes a food truck and buildings, suggesting an urban setting. Text overlayed on the image states 'Having an $800 car payment'.

x35.3

46,078 views

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A hand wearing a black watch and a ring is reaching into a napkin dispenser in a restaurant setting. The background shows stainless steel equipment and other restaurant supplies. Text overlayed on the image says 'when i become rich i won't tell anyone but there will be signs...'.

x9.19

11,989 views

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The cover features two people, a man and a woman. The man on the left is wearing sunglasses, a white baseball cap, and a dark blue shirt. The woman is wearing sunglasses and a black V-neck shirt. She is holding a red flag. The background shows an outdoor setting with tents and people.

x181

237,314 views

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The cover image shows a man in a suit with three women standing behind him. The text overlay reads 'Who's Grinding Too Hard'. Below the man, there's another text overlay that says 'you are working too much'. The overall composition suggests a comparison or judgment, with the man seemingly being assessed by the women.

x310

404,738 views

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The cover image features a black and white photo of Taylor Swift singing into a microphone with her arm raised. In the bottom left corner is a selfie of a woman. The image has a text overlay that says, 'help Taylor reclaim' in a white box.

x14.3

17,677 views

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A man in a burgundy shirt is holding a finger up, with text that reads "Why Pedro Pascal still flies commercial". In the background is Pedro Pascal.

x5.47

6,743 views

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The cover image combines elements of a news story with a selfie. The top portion shows an image of an NBA player, Pat Spencer, with text overlayed stating 'PAT SPENCER DRIVES A CAR FROM 2012'. A smaller circular image of the player in his uniform is present as well. The lower half features a selfie of a man with short dark hair, smiling and talking into a microphone. The background shows a social media interface with like counts and a sports website logo. The color scheme is dominated by blacks, whites and greens.

x4.51

5,236 views

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A man holding a microphone interviews someone, with a busy street scene in the background that includes cars and buildings.

x6.99

5,127 views

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A young man in a graduation gown and cap smiles broadly while holding his cap and diploma outside a light-colored stone building. Text overlays state ‘1 HOUR after graduation’ and the text 'I might have $30,000 in student loans.'

x10.3

7,563 views

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A man holding a microphone on the street, with text overlayed. The background is a building with a green awning and a brick facade.

x663

547,098 views

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The image shows a close-up of a hand writing on a restaurant bill. The bill is partially visible, with details like shop name, address, and date. The hook 'Felt generous today...' is added as text in a black banner. The suggested gratuities at the bottom are also visible. The overall color scheme is neutral, with a focus on the details of the bill and the hand in frame, and the focus in on the act of tipping

x180

148,958 views

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The image is a vertical split screen with two men, one labeled 'Harry' on the left and the other 'Larry' on the right. Above them are the numbers '$20,000' each. A layered box in the middle states 'CHECKING ACCOUNT' over 'VS' over 'HIGH-YIELD SAVINGS ACCOUNT'. Below this box is the white text 'TOTAL AT END'.

x8.85

7,471 views

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The cover image is a collage featuring a man speaking in the foreground over a turquoise rectangular box that contains the text, "Do athletes rent or buy their home?" In the background are pictures of athletes, including Tom Brady, Cristiano Ronaldo, and Kevin Durant.

x2,724

3,162,942 views

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The cover image focuses on a shiny black car tire. The tire is set against a backdrop of a garage, and the metallic wheel reflects surrounding details, including a vehicle on the opposite side. On the tire’s side, the Michelin logo proudly stands out. Text overlays are strategically placed to convey the video's key message.

x57.2

66,459 views

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A man in a black t-shirt and glasses stands in a river or stream, with other people in the water and a rocky background with trees. A green banner at the bottom reads 'How I treat myself financially'.

x99.0

114,925 views

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An eye-level shot of a boat in the midle of the sea with a misty background, The boat is white and red with a dark blue bottom, there's a mountain, also partially obscured by mist, at the back.

x17.1

12,572 views

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Top hooks from @nerdwallet

  1. Do athletes rent or buy their home?

    3.1M views · viral factor x2,724

  2. Merging bank account w/ spouse?

    547K views · viral factor x663

  3. you are working too much

    404K views · viral factor x310

  4. and I got the flags

    237K views · viral factor x181

  5. Felt generous today...

    148K views · viral factor x180

  6. Asking strangers their worst money mistakes

    88K views · viral factor x107

  7. Red flag

    86K views · viral factor x104

  8. How I treat myself financially

    114K views · viral factor x99.0

  9. When I get my paycheck:

    49K views · viral factor x60.0

  10. one thing NO ONE TELLS YOU when you’re buying a car

    66K views · viral factor x57.2

Niches @nerdwallet posts in

Formats @nerdwallet uses

@nerdwallet by the numbers

The library has 21 viral TikToks from @nerdwallet, with 5.1M views in all. The median video has 49K views, and the most viral reached a viral factor of x2,724. The biggest niche is Finance, with 17 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
21
Platform
TikTok only
Total views
5.1M (5,126,947)
Median views per video
49K
Median viral factor
x46.9
Highest viral factor
x2,724

These figures cover all 21 videos in this list, not only the cards above.

Questions about @nerdwallet

What video formats does @nerdwallet use?

In @nerdwallet's videos in the library, the most used formats are Selfie with Background (10 videos), Street Interviews (5) and Zoom Out Reveal (2).

Which @nerdwallet hooks went most viral?

The most viral hook in @nerdwallet's videos in the library is “Do athletes rent or buy their home?” (viral factor x2,724, 3.1M views), followed by “Merging bank account w/ spouse?” (x663). Every hook on this page links to its video.

How many views do @nerdwallet's videos get?

Across 21 videos, the median is 49K views, and together they have 5.1M views. The median viral factor is x46.9: the typical video got 46.9 times its creator's usual views.