VIRAL SWIPE FILEViral video formats for TikTok & Reels
The library tags its videos with 95 formats; a video can have several. The most used are Selfie with Background (36,360 videos), Face Close-Up (13,519) and Story in slideshow (5,846). Each format page shows real examples, the niches that use it, its top hooks and creators.
All 95 formats
A
High-contrast, aesthetically plated dishes presented in a fast-paced slideshow to inspire meal ideas.
AI-generated visuals with added animation for a futuristic feel.
Short-form video or slideshow exploring dystopian futures generated by AI imagery and voice-over.
Tarot spreads delivered by an AI-generated doll character on screen.
A scripted or simulated dialogue between the creator and an AI character.
Visual effect transitioning between animal-themed scenes
Showcasing an app’s awards or recognitions
Creator reveals app’s store ranking with commentary
Showcasing music or audio features within an app.
B
C
Intentional camera drop for dramatic effect
Unscripted, spontaneous footage of the creator
First-person rant or ramble shot on selfie cam, minimal editing.
Creator presents app performance scores on-screen
Creator’s face overlaid on in-app footage with narration
Emotional shot of creator crying for storytelling
D
Simulated conversation with an AI character
Slideshow comparing various diets visually
A demo of note-taking or drawing using an iPad and stylus.
Filmed from inside a vehicle, showing the creator driving while talking or reacting.
E
F
A tight shot focusing on the creator’s face to highlight expressions or details, often for emotional impact.
Makeup or hair tips tailored to face shapes, shown in slides.
Content fades in smoothly for a polished or cinematic start.
Slideshow of creative, AI-generated fictional story elements
A humorous or relatable acted scene depicting a first date scenario.
A quirky framing centered on the creator’s forehead, often for humor or a unique perspective.
A narrative from the creator as a founder, sharing insights or behind-the-scenes.
A selfie enhanced with a humorous app filter (e.g., distorted features), designed to entertain.
G
H
The creator lets their hair down and dances spontaneously, blending freedom and energy.
A visual guide to styling hair with techniques or products.
Creator places hand on forehead for dramatic or exasperated effect
The creator covers their mouth, suggesting surprise, secrecy, or a whispered reveal.
Filmed in a hoodie, projecting a laid-back, relatable, or cozy persona.
Highlighting a tattoo with a compelling story or design
K
L
A fun or educational test of language skills, often interactive.
The creator holds a laptop to show its screen, often for tutorials or app demos.
A formal slide presentation filmed from a laptop screen.
Capturing a laptop screen with added clips for context or flair.
Macro beauty shot focusing on glossy lips, emphasising light reflection.
The creator scrolls through an app or feed in real-time.
A relaxed shot of the creator lying in bed, often for casual or intimate content.
M
Content filmed in or about metro or subway settings
The creator holds a microphone, mimicking a host, performer, or interviewer.
Inspirational text over a simple background for a clean, focused look.
Film scene repurposed as a meme
Skit showing boyfriend’s reaction to news
N
P
Filming one phone’s screen with another device for a raw demo.
Audience chooses between presented options
A meal shown with a diet or skinny-focused quote overlay.
An audio show featuring AI-generated voices or topics
A sticky note with a written idea or prompt is featured.
Prank supplemented with cinematic B-roll footage for commentary and pacing.
Q
R
S
The creator films themselves while showing their surroundings, providing context or setting for the content.
The creator puts a finger to their lips to hush the audience, building suspense or intimacy.
Filming a notable environmental sign for context or humor.
The creator holds a physical sign with a message or call-to-action.
A positive shot of the creator smiling and giving a thumbs-up, signaling approval or optimism.
A detailed guide breaking down a process or task for viewers.
A text conversation with playful stickers overlaid for humor.
Narrative told through sequential slides
Engaging random people on the street with questions or tasks.
Creator studies while scrolling phone, showing multitasking
The creator raises or lowers sunglasses, adding a cool or playful vibe to the shot.
T
Showing off or explaining a tattoo’s meaning or design.
A texting scene overlaid with additional clips for depth.
The creator contrasts themselves with others in a humorous or relatable way.
Comparing two celebrities’ traits or styles
Slideshow with title slide and app screenshots
Ranked list presented in slideshow format
Filmed from above the creator’s face, offering a flattering or dramatic angle for storytelling.
Sarcastic or edgy motivational quotes displayed in a slideshow.
Using transparent sticky notes for messages or annotations
Transformation video where the creator makes a friend resemble a celebrity, character or style.
V
An animated brand character brought to life in the video.
Unscripted video diary of creator’s day
Positive statements delivered via AI voice or visuals.
A point-of-view shot simulating a virtual reality experience for immersion.
W
Dynamic walking vlog shot; stabilised footage emphasises movement through environment.
Showcasing creator’s daily meals
The creator faces wind for a dramatic or comedic moment.
Slides styled like unfolding paper, revealing content in a tactile, engaging way.
