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VIRAL SWIPE FILE

Food & Drink content ideas from 1,934 viral TikToks & Reels

Emphasizes culinary exploration, lifestyle improvement, and sometimes even animal care. Covers food and drink apps, daily living aids, babysitter services, bird watching, period trackers, holiday-themed apps (Christmas), movies, wedding planners, plant scanners, or general lifestyle tips.

A close-up shot of a plated dish, featuring a square-shaped tempeh covered in large green leaves, resting on a vibrant orange sauce. The plate has a floral patterned rim. The background is blurred, suggesting an interior setting.

x26.8

515,799 views

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The image showcases a top-down view of a black bowl filled with a colorful rice bowl. The bowl contains white rice, topped with grilled chicken squares, a vibrant green creamy sauce. Additional toppings include a section of corn kernels, black beans, red onion, cilantro and a slice of lime. The background is plain white.

x7.31

26,548 views

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The image features a medium shot of a man, centered in the frame, with the upper portion of his chest and face visible. He has short dark hair and is looking slightly off to the side. Above his head, the word "people" is overlaid in a large, bold, white font. Below this, a white box contains the text "Worst food for a healthy heart" in a smaller, also bold, black font. A smiley face emoji is present within the text. The background is blurred, suggesting an indoor setting, and the man is wearing a black shirt.

x52.0

236,138 views

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A full-body shot of a smiling man holding up a gold award. He is in a well-lit, ornate hallway with a patterned floor. The man is wearing a black shirt and pants, with red-and-black sneakers. The award is circular with "LA LISTE 2025" printed on it.

x3.73

71,863 views

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A man in a tan coat stands in front of a storefront, holding a white sign. Text on the sign says, 'Talk to me about SLOP BOWLS' with the text 'Why do you want to talk slop?' below.

x2.00

284,965 views

instagram logo
A close-up shot of a slice of chocolate cake on a silver plate. A fork rests on the plate. The background is a white sheet with text printed on some of it. The text overlay reads: Foods that I crave as soon as it hits past 7PM.

x18.1

39,868 views

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The image is a top-down shot of a pita wrap, filled with colorful ingredients. The wrap is open and the filling is visible, which includes a base of yellow-toned food, possibly chicken shawarma, topped with white sauce, green lettuce and herbs, red tomatoes, and pickled cucumbers. The colors are vibrant and appetizing, with a warm, natural light. The wrap sits on a piece of brown paper, and next to it there is a metal surface, the background includes a tray of food that seem to be french fries.

x2.31

252,996 views

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A woman with fair skin, red nail polish and blonde hair stands in front of an open refrigerator with a hand over her mouth. Text overlays the image.

x3.58

7,886 views

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A man is kneeling on a lawn next to a green and black electric lawn mower. The background includes a white house and green grass. The man is holding a black battery and seems to be inserting it into the mower.

x2.59

177,204 views

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The image shows a man in a kitchen, holding a pot of pasta with a wooden spoon. The overlay text says "15 Minute", "Boursin", and "Pasta". The background has shelves with various items, including cookbooks.

x12.4

237,723 views

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The image shows a top-down shot of a wooden table with two croissants on the left side and a red lollipop on the right side. Separating the two sides is a white woven strip. Above the croissant is text that reads "450 kcal", which is the same as the lollipop. The overall layout is a comparison of food items, with calories labeled.

x8.45

18,642 views

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A selfie-style video showing a fair-skinned blonde woman drinking from a large iced drink, possibly a coffee. She is in a car, and the text overlay suggests a financial awareness. The overall composition emphasizes the woman's face and the drink.

x2.27

485,870 views

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The image is a selfie-style video cover featuring a blonde woman. She is looking directly at the camera and holding a smartphone in her right hand. Text is overlaid on the image, starting with a statement about how sourdough changed her life. The background is blurry, suggesting an indoor setting.

x61.6

209,512 views

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A young woman in a green and yellow patterned top and blue jeans poses for a selfie, dancing with a boba tea in her left hand. The background is a brightly lit office or public space.

x6,244

15,218,287 views

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A woman is holding a tray of donuts in front of a food stand, with the Dolomites in the background. The woman is wearing a blue jacket and black gloves.

x2.88

131,980 views

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The cover photo presents a vibrant scene within a Trader Joe's store, focusing on a display of ripe pumpkins and related seasonal merchandise. A large box filled with multiple orange pumpkins dominates the foreground, with a 'Great Pumpkin' sign posted on the box while sunflower bouquets and colorful floral arrangements surround the pumpkin display. A green decorative element hangs from the ceiling, and the background hints at the store's aisles filled with products and signage. The image's composition is appealing and suggests seasonal grocery suggestions or themed food items.

x15.1

234,257 views

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A selfie-style video cover image features a woman looking directly at the camera. She is positioned in a kitchen setting with a microwave visible in the background. The woman has dark hair and is wearing a plain white shirt. Overlayed at the bottom is a teal rectangle that houses the text 'The Influencerfication of Bean & Cheese Burritos' in a bold, white font.

x27.6

56,758 views

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A top-down shot of a black bowl filled with a colorful and appetizing dish. Slices of avocado are meticulously arranged and topped with sesame seeds, complementing a bed of fluffy, white jasmine rice. Cubes of glazed salmon are nestled amidst, sprinkled with fresh green onions and sesame seeds. The dish is set against a bright white background.

x3.84

14,178 views

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The cover image shows the interior of a modern restaurant with a focus on a buffet area. The warm lighting and wooden accents suggest an inviting atmosphere. The text overlay suggests promoting a new all-you-can-eat buffet in the Marais district.

x7.47

1,532,992 views

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A woman with curly black hair and glasses is sitting in an office setting. She is smiling at the camera. The background includes office desks, windows with natural light, and two people working on computers.

x15.0

24,767 views

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A woman holds a plate with cooked Mahi-Mahi and some mashed potatoes. She is smiling at the camera. In the background the text overlay states recipes focus for the video: "The Best high protein 10 Minute Mahi Mahi".

x5.28

13,786 views

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A person with red hair is in the kitchen holding a knife. Text overlays the image, posing a hypothetical question about eating a large quantity of food.

x37.4

31,845 views

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The cover image shows a television screen displaying a Netflix special titled "Canelo Crawford." The screen shows a boxing match with two fighters facing each other. In the foreground, a tray with a variety of foods is visible, including fried chicken, a container of sauce, and other items. The image is lit with a soft interior light.

x149

617,976 views

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The cover image is split horizontally. The top half displays a scene of several black birds gathering around a dead animal on what appears to be snow. The bottom half showcases a man with glasses who's looking directly at the camera. Below the man is a white banner that consists of the text which is in Urdu.

x4.74

6,296 views

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A woman with long red hair and a grey sweater stands indoors, with a cat perched on her shoulders. The cat is cream-colored with darker markings. In front of her on a table or kitchen counter are various food ingredients. The scene is brightly lit.

x3.50

421,017 views

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The cover image shows a hallway with ornate ceilings and walls. The ceiling is painted to resemble a blue sky with clouds, and it is adorned with a large, elaborate chandelier. Along both sides of the hallway, there are draped curtains. The floor is a light color and appears to be reflective. The perspective draws you down the corridor towards a bright, possibly windowed spot at the end. At the bottom, there is a pair of shoes on the floor, hinting that this is a real location.

x3.00

116,897 views

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The cover image shows a woman in a kitchen, likely recording a video. She is positioned in the center, wearing a red and white striped shirt. In the background, a stainless steel range hood is visible, along with white cabinets and a glimpse of a garden. The lighting appears natural and the composition frames the woman from the chest up, emphasizing her face and expression.

x2.94

69,048 views

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A man in a black shirt and glasses is holding a sandwich wrapped in paper. Text overlayed on the top of the image in a rectangle that shows the video is about restaurants.

x2.21

8,206 views

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A plate of four hot dogs are presented. The hot dogs are arranged side-by-side, with their filling ingredients, including mustard, pickle slices, and tomato, adding vibrant color. The image is bright and well-lit.

x7.73

5,324 views

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The cover image features James Cromwell with text overlays. He is captured from the chest up, set against a blurred background that suggests a cityscape or building exteriors. Cromwell, with a shaved head, rimless glasses, and a distinguished white beard and eyebrows, is wearing a dark t-shirt under a brown jacket. The lighting appears moderately bright, focusing on his face and upper body. Text overlays include the title that reads "James Cromwell Is an Ethical Vegan" in a clear sans-serif font. Below this is another line, "I first became a vegetarian."

x63.9

62,689 views

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A top down shot of a Korean BBQ Beef Rice Bowl in a silver bowl against a white background. The bowl is filled with white rice, topped with layers of various ingredients: red kimchi, julienned orange carrots, sliced green cucumbers, chopped green onions, and sliced cooked beef. At the bottom of the bowl, there is a text that says '45 MINUTES - 4 SERVINGS' with an arrow pointing to the right.

x3.71

15,376 views

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The cover image is a close-up shot of a plate with cooked food. The food appears to be a piece of meat, likely a steak, with a creamy sauce over it. There are also some other food items on the plate, including what appears to be some kind of shellfish and some green herbs. The overall color palette is warm, with the browns of the meat contrasting with the white and yellow of the sauce. The layout is simple, with the food filling the frame. The lighting appears natural, emphasizing the textures of the food and adding an overall impression of quality.

x30.9

115,032 views

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Hooks that worked in Food & Drink

  1. 304 tip 304 Pro Tip

    @revengeofthegoodgirl · 39K views · viral factor x39K

  2. If only every door led to japanese dream food.

    @ifonly.ai · 24M views · viral factor x15K

  3. what 100 calories looks like

    @hitmeal_app · 20M views · viral factor x8,051

  4. i could literally spend all day doing these they’re so fun and easy!

    @picsart · 14M views · viral factor x7,527

  5. 1,640 calories

    @hitmeal_app · 18M views · viral factor x7,221

  6. Hold the circle to help her finish the food faster and get a reward!

    @foodpandaph · 15M views · viral factor x6,390

  7. Subscribe na!

    @foodpandaph · 15M views · viral factor x6,312

  8. Dance if you use PANDA100 to get a P100 off on your cravings!

    @foodpandaph · 15M views · viral factor x6,244

  9. Ang sweet naman pala niya!!! 😭

    @foodpandaph · 15M views · viral factor x6,093

  10. "You look happier!"

    @foodpandaph · 14M views · viral factor x5,935

Top creators in Food & Drink

  1. @bitegrocery (TikTok) · 64 videos · 4.3M views · best viral factor x360
  2. @stillstandingbread (TikTok) · 58 videos · 163M views · best viral factor x803
  3. @parisinsider (TikTok) · 54 videos · 26M views · best viral factor x97.8
  4. @yazioapp (TikTok) · 42 videos · 15M views · best viral factor x1,500
  5. @parisinsiderfood (Instagram) · 39 videos · 67M views · best viral factor x32.3
  6. @calscanapp (TikTok) · 35 videos · 153M views · best viral factor x1,052
  7. @satisfying.ss (TikTok) · 35 videos · 149M views · best viral factor x140
  8. @foodies.explores (Instagram) · 34 videos · 6M views · best viral factor x11.6
  9. @glutenfreelu (TikTok) · 31 videos · 2.4M views · best viral factor x396
  10. @pvwellness (TikTok) · 30 videos · 42M views · best viral factor x26.3

Food & Drink videos by the numbers

The library has 1,934 viral Food & Drink videos from 460 creators: 1,654 TikToks and 280 Instagram Reels. The median video has 107K views, and the most viral reached a viral factor of x39K. The most used format is Selfie with Background, in 862 of them. Use them as Food & Drink content ideas: open any video for its hook, formats and original post. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
1,934
Platforms
1,654 TikTok (86%), 280 Instagram Reels (14%)
Creators
460
Total views
2.3B (2,328,117,629)
Median views per video
107K
Median viral factor
x5.82
Highest viral factor
x39K

These figures cover all 1,934 videos in this list, not only the cards above.

Questions about Food & Drink videos

Which video formats work in Food & Drink?

In the Food & Drink videos in the library, the most used formats are Selfie with Background (862 videos), Plate and Quote (204) and Zoom Out Reveal (91).

What hooks work for Food & Drink videos?

The most viral hook in the Food & Drink videos in the library is “304 tip 304 Pro Tip” by @revengeofthegoodgirl (viral factor x39K, 39K views), followed by “If only every door led to japanese dream food.” (x15K). Every hook on this page links to its video.

How many views do viral Food & Drink videos get?

Across 1,934 videos, the median is 107K views, and together they have 2.3B views. The median viral factor is x5.82: the typical video got 5.82 times its creator's usual views.

Who are the top Food & Drink creators?

@bitegrocery (64 videos), @stillstandingbread (58) and @parisinsider (54) have the most Food & Drink videos in the library.