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Ecom content ideas from 304 viral TikToks & Reels

Storefront builders, inventory & order management, payment gateways, and analytics for online sellers.

Hooks that worked in Ecom

  1. Watching my mum spend hours making glasses for her Etsy, which has only had 2 sales 🥺

    @funkypeepers · 34M views · viral factor x80K

  2. S 22 ultra

    @mobistore_ · 9M views · viral factor x8,824

  3. TEMU ₱0 HAUL

    @neslyndmii2 · 5.5M views · viral factor x7,954

  4. Merci Pixpay

    @pixpay · 4.8M views · viral factor x1,847

  5. wtf did I find W web scraper

    @pandaextractapp · 2.3M views · viral factor x1,526

  6. I accidentally showed the world a shopping hack that ended up going viral, whoop!

    @dupedotcom · 872K views · viral factor x908

  7. impresora portátil TEMU $3.858 CLP

    @martimistta · 5.9M views · viral factor x851

  8. bad review don't buy

    @vickyyofcc · 779K views · viral factor x834

  9. Did his parents do the roght thing?

    @jasonclineweb3 · 376K views · viral factor x698

  10. Entradas con descuentos LAST MINUTE a todo tipo de eventos en la app de Kultur

    @kultur_es · 725K views · viral factor x640

Top creators in Ecom

  1. @dropship (TikTok) · 17 videos · 5.9M views · best viral factor x20.2
  2. @getpandaextract (TikTok) · 16 videos · 1.6M views · best viral factor x352
  3. @dailyobjects_official (Instagram) · 14 videos · 87M views · best viral factor x508
  4. @tradelle (TikTok) · 13 videos · 3.9M views · best viral factor x479
  5. @thejunglebadger (TikTok) · 10 videos · 42M views · best viral factor x277
  6. @niro.online1 (TikTok) · 9 videos · 395K views · best viral factor x405
  7. @pandaextractapp (Instagram) · 8 videos · 2.4M views · best viral factor x1,526
  8. @chatbooks (TikTok) · 7 videos · 2.5M views · best viral factor x81.7
  9. @dmediachannel (TikTok) · 7 videos · 266K views · best viral factor x54.7
  10. @martimistta (TikTok) · 6 videos · 6.7M views · best viral factor x851

Ecom videos by the numbers

The library has 304 viral Ecom videos from 144 creators: 272 TikToks and 32 Instagram Reels. The median video has 80K views, and the most viral reached a viral factor of x80K. The most used format is Selfie with Background, in 126 of them. Use them as Ecom content ideas: open any video for its hook, formats and original post. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
304
Platforms
272 TikTok (89%), 32 Instagram Reels (11%)
Creators
144
Total views
321M (321,077,322)
Median views per video
80K
Median viral factor
x7.26
Highest viral factor
x80K

These figures cover all 304 videos in this list, not only the cards above.

Questions about Ecom videos

Which video formats work in Ecom?

In the Ecom videos in the library, the most used formats are Selfie with Background (126 videos), Laptop Display (49) and Sign Holder (23).

What hooks work for Ecom videos?

The most viral hook in the Ecom videos in the library is “Watching my mum spend hours making glasses for her Etsy, which has only had 2 sales 🥺” by @funkypeepers (viral factor x80K, 34M views), followed by “S 22 ultra” (x8,824). Every hook on this page links to its video.

How many views do viral Ecom videos get?

Across 304 videos, the median is 80K views, and together they have 321M views. The median viral factor is x7.26: the typical video got 7.26 times its creator's usual views.

Who are the top Ecom creators?

@dropship (17 videos), @getpandaextract (16) and @dailyobjects_official (14) have the most Ecom videos in the library.