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VIRAL SWIPE FILE

@estherluxey: 51 viral TikToks

51 viral TikToks by @estherluxey (best x72.1), with each video's hook, views and viral factor. See which ideas worked.

A close-up shot of a person with red hair and fair skin looking towards the camera with their mouth slightly open. They are wearing a white turtleneck. The background is out of focus.

x5.05

606,949 views

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A woman with long red hair and a grey sweater stands indoors, with a cat perched on her shoulders. The cat is cream-colored with darker markings. In front of her on a table or kitchen counter are various food ingredients. The scene is brightly lit.

x3.50

421,017 views

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A woman with red hair is shown holding a candle in a glass jar. The woman is in the foreground with the jar and candle in front of her. Text overlay reads fall wishlist.

x2.97

439,546 views

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A pan of ravioli with a creamy sauce is on a stovetop. A wooden spoon rests alongside the pasta. The background consists of a white wall and the top of the stove.

x3.46

512,079 views

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A close-up shot of a young woman with fair skin and red hair looking upwards with a slight smile. She's wearing a white shirt and a necklace with a small pendant. The background is a plain, light-colored surface.

x3.08

456,629 views

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A close-up shot focuses on a person lying down, with a strong emphasis on the face and upper body. They wear large, angular sunglasses with orange-tinted lenses. The background is a soft, off-white color. The person has light skin and dark hair, with parted lips. The lighting is soft.

x2.16

319,806 views

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A woman with auburn hair stands in a brightly lit room. She wears a light blue t-shirt, light blue jeans, and has a black hat in her hand. The text "WE'RE SO BACK" is overlaid on the image in white.

x2.65

232,943 views

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A woman with long reddish-brown hair and a white headband is seen looking down at a scrapbook, holding it open towards the viewer. The scrapbook has pictures and other embellishments in it. She is wearing a white top and has a nose piercing. The background blurs to show a sunny day.

x5.77

507,612 views

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Two women are seated and facing the camera. The woman on the left is wearing a striped sweater and white pants, and she is gesturing outwards with her right hand. The woman on the right has a white headband and holds a dark tablet, smiling at the camera.

x31.6

2,784,477 views

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A close-up shot features a woman with light skin, fair complexion, and reddish-brown, wavy hair framing her face. She has very visible makeup including dark eye liner and eyeshadow, with a pink lip color, and visible earrings. The background is a plain, light color.

x2.78

245,020 views

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An overhead shot showcasing neatly organized makeup products inside clear plastic drawers. The items are arranged in rows, with lipsticks, lip glosses, foundations, and other cosmetic items visible. The overall composition is clean and well-lit, highlighting the variety of products.

x2.17

159,053 views

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A woman is walking on a city street, holding a drink and wearing headphones. Text is overlaid on the image detailing her activities, including a pilates class, steps taken, and an activity circle.

x5.47

401,409 views

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A woman stands in front of a kitchen area dressed in a white top and a long, shimmering turquoise skirt. The background includes a chandelier and other home decor.

x3.48

255,584 views

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A woman with auburn hair is shown from the side, with her back to the camera. She's wearing a white sleeveless top and a light green, embellished skirt. The background shows a well-lit interior with decorative chandeliers and neutral-toned walls.

x2.29

167,914 views

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A selfie of a woman outdoors, framed from the chest up. She is fair-skinned with red hair, wearing a white off-the-shoulder top and a white lace headband. The background includes green foliage and a blue sky, suggesting a sunny day. She is looking slightly down towards the camera.

x2.32

170,164 views

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A close-up shot of a hand with long, glittery acrylic nails. The hand is angled slightly, and the fingers are spread. The nails have a light, shimmering finish. On the back of the hand are small star tattoos. The background is a plain, neutral color.

x3.66

268,802 views

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A close-up shot of a woman looking slightly down and to the left. She has reddish-brown hair, a white tank top, and is smiling. Her skin appears to be glowing, and she has accessories.

x72.1

5,286,907 views

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Two bowls of ramen are diagonally arranged on a white surface. The top bowl is slightly tilted, and each bowl is filled with broth, noodles, eggs, sliced vegetables, and meat. Chopsticks and a decorative spoon rest beside the bowls, and the lighting is soft, casting shadows.

x3.85

494,146 views

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A woman with auburn hair and a white top stands in front of a building, making a heart shape with white earphone cords. Her hands and arms are in the frame, adorned with rings and bracelets. The background suggests an outdoor urban setting, with a neutral tones.

x5.10

653,583 views

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An overhead shot displaying a plate of food. The plate contains a central mound of white cheese topped with olive oil and black pepper. Around the cheese are arranged halves of roasted apricots, slices of what appears to be cured meat, and some green leaves, possibly arugula or a similar leafy green. The plate is white with a blue patterned border, and the background is a plain white surface.

x2.36

303,176 views

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A woman sits at a table laden with sushi and other Asian-inspired dishes. She holds a tall glass of yellow liquid to drink, looking up with a slightly confused or contemplative expression. The table is filled with various plates of food, including sushi rolls with black sesame seeds, fried items, edamame, and various sauces. The background is a dimly lit restaurant setting.

x4.09

524,427 views

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An eye-level shot of a woman standing on a street with buildings on either side. She is waving towards the camera. She is wearing a black top, denim shorts, and sunglasses, with a black bag on her shoulder.

x2.69

345,332 views

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A woman stands in front of a building, wearing a white dress and engaging an open arms pose. The background includes commercial buildings, a green tent-like structure, and various signs, creating an urban environment.

x7.17

919,546 views

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Close-up shot of a hand with short, polished pink nails against a backdrop of a book with text. The nails are the focal point.

x2.87

368,061 views

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A close-up selfie shows a person with brown hair and fair skin, filling most of the frame. The person's eyes are visible, and the image is soft and natural-looking, with the lighting creating a gentle, intimate atmosphere. Text in French overlays the image, conveying a serious message.

x3.24

367,089 views

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The cover image features a woman in a close-up, centered shot. She has fair skin, red hair styled with bangs, and is wearing minimal makeup with bold eyeliner and lip color. She is wearing a white tank top, her hands are out of frame, with a light-colored wall and a piece of furniture in the background. The overall composition is well-lit, focusing directly on the woman's face.

x8.48

1,030,225 views

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The cover image shows a close-up view of a red leather clutch bag, positioned in the center of the frame, with various jewelry pieces displayed in small, black-squared compartments above and below it. The jewelry includes colorful, decorative stones and pendants. Several small, gold decorative elements are adhered to the red clutch. The composition is well-lit, highlighting the textures and details of both the bag and the jewelry.

x7.50

910,733 views

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A close-up shot of a woman wearing a black baseball cap. She has large gold hoop earrings and her face is flushed. Her mouth is open as if she is singing and there is a crowd of people in the background. Text overlayed says "happier than ever 2022 & 2025".

x7.19

874,027 views

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A close-up shot of a young woman with light skin and auburn hair that falls to her shoulders. She has fair eyebrows and is wearing a black top. The image has overlay text that says "clean girl makeup."

x2.34

264,902 views

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A woman with short, dark hair smiles at the camera, set against a blurred background. She wears a black tank top, a necklace with a small pendant, and hoop earrings. Visible on her right arm is a tattoo and a bandage covering a wound.

x7.56

855,316 views

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The cover image features a woman in a hoodie with a neutral background. She is facing the camera with a slight smile, appearing casual. Her hair is pulled back, and she wears a necklace. The lighting seems soft and natural.

x2.72

307,559 views

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A woman with auburn hair is shown in a close-up shot. She is inside what looks like a metro train. The background includes windows and metal framing, creating a sense of confinement. Text overlays on the image list various pet peeves, personal choices, and lifestyle preferences.

x4.19

614,993 views

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Top hooks from @estherluxey

  1. bright skin for brighter days

    5.2M views · viral factor x72.1

  2. les grands esprits se rencontrent

    2.7M views · viral factor x31.6

  3. but i don't want this hunger if it puts me in the ground

    979K views · viral factor x12.0

  4. did i stutter?

    855K views · viral factor x7.56

  5. louise carmen

    910K views · viral factor x7.50

  6. 4 mois sans fumer!!!!

    598K views · viral factor x7.22

  7. happier than ever 2022 & 2025

    874K views · viral factor x7.19

  8. the bond between a girl and her summer white mini dress

    919K views · viral factor x7.17

  9. le scrapbooking

    507K views · viral factor x5.77

  10. lundi 10h cours de pilates fini iced latte dans la main -7000 pas faits- cercle d'activité terminé

    401K views · viral factor x5.47

Niches @estherluxey posts in

Formats @estherluxey uses

@estherluxey by the numbers

The library has 51 viral TikToks from @estherluxey, with 30M views in all. The median video has 384K views, and the most viral reached a viral factor of x72.1. The biggest niche is Lifestyle, with 14 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
51
Platform
TikTok only
Total views
30M (30,652,983)
Median views per video
384K
Median viral factor
x3.50
Highest viral factor
x72.1

These figures cover all 51 videos in this list, not only the cards above.

Questions about @estherluxey

What video formats does @estherluxey use?

In @estherluxey's videos in the library, the most used formats are Selfie with Background (19 videos), Face Close-Up (14) and Walking Shot (3).

Which @estherluxey hooks went most viral?

The most viral hook in @estherluxey's videos in the library is “bright skin for brighter days” (viral factor x72.1, 5.2M views), followed by “les grands esprits se rencontrent” (x31.6). Every hook on this page links to its video.

How many views do @estherluxey's videos get?

Across 51 videos, the median is 384K views, and together they have 30M views. The median viral factor is x3.50: the typical video got 3.50 times its creator's usual views.