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VIRAL SWIPE FILE

@morningbrew: 53 viral Instagram Reels

53 viral Instagram Reels by @morningbrew (best x13.9), with each video's hook, views and viral factor. See which ideas worked.

A man in a tan coat stands in front of a storefront, holding a white sign. Text on the sign says, 'Talk to me about SLOP BOWLS' with the text 'Why do you want to talk slop?' below.

x2.00

284,965 views

instagram logo
The cover image features a woman standing in front of a screen presenting information about healthcare plans. The screen displays the text "2026 healthcare plans" and "Prescription Coverage" along with an image of hands pouring pills. The woman is wearing a casual outfit with jeans and a light pink shirt. The background includes a wooden cabinet, a laptop, and a gray wall.

x2.90

412,702 views

instagram logo
A woman with brown hair is seated outdoors, facing downwards with a pensive expression. She is wearing a white t-shirt with a graphic design and a small microphone is visible near her face. The background shows trees with green and yellow leaves, a building, and filtered sunlight.

x2.27

340,595 views

instagram logo
A woman wearing headphones is centered in the frame, facing forward and talking to the camera. Behind her is a dark background. Below her is an image of a crowd of people at an event, holding up a sign that reads "From West Philly to West Swilly, We Love You Will!"

x6.30

944,535 views

instagram logo
A man with fair skin and short brown hair is centered in the frame, looking slightly upward. He's wearing a dark green polo shirt. Above him, there is a logo that says New York News at 2 . Below the man, the yellow text overlay reads "Wha- he".

x3.24

485,736 views

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A man with curly hair holds a microphone in front of an urban street. The background includes buildings, scaffolding, and other pedestrians. The man is wearing a t-shirt, and there is text overlayed on the image.

x2.01

254,877 views

instagram logo
A person is seen from the back, standing in front of a glass wall separating them from a room. Inside the room, a person in a hoodie is raising their arms towards a screen with the Palantir logo and an eye symbol on it. Text overlays include "DoD's Palantir shrine" and "Palantir".

x2.12

268,481 views

instagram logo
Two women shake hands inside an office setting. The woman on the left wears a gray hoodie and black pants; the woman on the right wears a striped shirt and jeans. A sign that says 'Nvidia' is attached to the shirt of the person on the right. They are standing near a large conference table.

x4.25

538,355 views

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A woman stands in front of a ticket booth, wearing a cap and casual clothes. Text overlays read 'The business of fake museums' and 'ordinary words'.

x2.55

428,012 views

instagram logo
The image shows two people in a meeting room. One person, a young woman, is holding up a whiteboard with the words 'PRIVATE EQUITY' written on it, along with a stick figure, a diagram and the Blackstone logo. The other person, a young man, is seated at a table with an open laptop is looking at the whiteboard and woman. There is a table in the foreground with a black device on it.

x3.74

629,294 views

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The cover image shows a woman standing indoors, likely in an office setting. She's wearing a gray hoodie and her hands are clasped together, fingers intertwined, as if she's making a point. Text overlayed on the image reads 'BITCOIN WALLET' in bold, white letters. A man is partially visible in the background, wearing a baseball cap, and a microphone is attached to the woman's shirt. The overall composition indicates a video about Bitcoin.

x2.28

382,790 views

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A man with dark hair is shown from the chest up, in a medium shot. He is looking slightly to his left, with a thoughtful expression. His right hand is near his face, index finger touching his lower lip. Overlaid on the top left is a white banner containing text. The background appears to be a subtly patterned, light gray surface. He is wearing a muted olive green shirt.

x2.21

306,755 views

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The image shows a close-up perspective of a person in black gloves slicing lab-grown salmon on a cutting board. The salmon is cut into cubes and is orange in color. In the background, there are people taking pictures with their phones and white paper cups on a light-colored wooden table.

x3.57

494,324 views

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The image shows a close-up of red strawberries, with a large strawberry in the center that has been Photoshopped to have a human face. Above the strawberries is a white box with black text.

x2.35

326,287 views

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A man is holding a printed image of a busy office setting, potentially a newsroom or control center. The background features a grid pattern and a whiteboard, suggesting an interior location. Text overlayed on the presented image states "belong to NASA, a news station".

x2.26

313,792 views

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A woman is walking in a large warehouse store, looking to her left, with shopping carts and product displays in the background. The scene is brightly lit, suggesting a daytime setting.

x2.09

289,556 views

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A man in a yellow cap and a light blue button-down shirt is standing in front of a stadium full of people. The stadium has red seats.

x2.37

327,829 views

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An airport scene with several people, some with luggage, walking through a brightly lit hallway. A person in the foreground is wearing blue and white striped shorts.

x3.06

424,770 views

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A woman is seated in a modern office setting, holding a document. The background includes a large, dark television screen, and the overall composition is a medium shot focusing on the creator with text overlaid on the cover image.

x2.02

237,865 views

instagram logo
An elevated shot overlooking a bridge with several cars driving on it, with a river and buildings in the background. A text overlay at the top says '911 operator responds to Tesla robotaxi calls' with an additional text overlay saying: 'Hi. There's a white Tesla driving erratically off I-35.'

x3.27

385,930 views

instagram logo
Two men are standing on a city street in front of building and parked cars. One man holds a microphone and is interviewing the other, who is the central focus of the image. Text overlays label them and provide context related to New York.

x5.28

622,844 views

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An office setting with two men working at individual workstations. The foreground features a desk with various items, including a cap, books, and office supplies. One man is looking towards the screen while the other is holding something in the air near his head. The overall tone is casual and professional.

x3.21

378,585 views

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A woman in a silk dress stands in front of a backdrop with the Tribeca Film Festival logo. A person on the left is holding a phone to capture the image. The hook "Influencer Marketing" is displayed in a yellow box at the bottom.

x3.50

413,714 views

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A man wearing a white dress shirt and black pants is standing outside on a gray surface, holding a paper. Behind him is a chain-link fence and a partially visible black car. Text overlays read 'TOP 17 SHORT CEOS, ENTREPRENEURS AND BUSINESS LEADERS' and 'five foot eight.'

x3.13

425,473 views

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A woman in a gray crop top and sweatpants exits a private jet. The background features the plane, stairs, and a sunny sky.

x5.09

691,895 views

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A man and a woman are standing in an elevator. The man is wearing a hat and a t-shirt, and the woman is wearing a hoodie. The elevator door is open and they are smiling.

x3.72

506,520 views

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A man is seated at a wooden table with a black mug and a plate with food remnants in front of him. The background includes a textured concrete wall and part of a window. Text overlays the image.

x2.17

295,409 views

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The cover image shows a man with glasses and a headset, leaning towards a microphone. Text overlay says 'HEY DAN'

x3.59

489,778 views

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An empty airport terminal with rows of seats and an automated walkway. The ceiling is high with recessed lighting, and large windows provide a view of the outside. A yellow text overlay at the bottom reads: NOBODY IS TRAVELING

x5.01

693,764 views

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Bill Gates eating a wrap outside in front of a store with text overlay at the bottom of the screen.

x2.77

379,852 views

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A woman is seated at a desk in front of a whiteboard. The scene has a casual, informational tone, with text overlays providing context about a business deal involving healthy sodas. There is a laptop in front of her. She is gesturing with both hands, looking directly at the camera.

x2.72

406,599 views

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A man in a gray hoodie sits at a desk with a package of Zyn nicotine pouches and a news headline at the top. The man looks directly towards the camera, and the background shows an office environment.

x3.44

514,769 views

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Top hooks from @morningbrew

  1. Saratoga water is the latest TikTok craze — and this stock is benefiting A MARKETING

    1.8M views · viral factor x13.9

  2. Is this Will Smith video AI?

    944K views · viral factor x6.30

  3. Everyone is leaving New York Bodie Styles Negroni Reviewer It's New York or Nowhere

    622K views · viral factor x5.28

  4. MILLIONAIRES

    691K views · viral factor x5.09

  5. breaking down the market selloff

    610K views · viral factor x5.03

  6. NOBODY IS TRAVELING

    693K views · viral factor x5.01

  7. Microsoft joining the $4 trillion market cap club

    538K views · viral factor x4.25

  8. How did some Europeans “Ocean’s 11” the Texas state lottery?

    585K views · viral factor x3.91

  9. THE WALL STREET JOURNAL. The Competition to Get Into Law School Is Brutal This Year IF YOU'RE

    456K views · viral factor x3.75

  10. It's a $40 billion industry and PE's already in there.

    629K views · viral factor x3.74

Niches @morningbrew posts in

Formats @morningbrew uses

@morningbrew by the numbers

The library has 53 viral Instagram Reels from @morningbrew, with 23M views in all. The median video has 406K views, and the most viral reached a viral factor of x13.9. The biggest niche is Finance, with 9 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
53
Platform
Instagram Reels only
Total views
23M (23,725,568)
Median views per video
406K
Median viral factor
x2.77
Highest viral factor
x13.9

These figures cover all 53 videos in this list, not only the cards above.

Questions about @morningbrew

What video formats does @morningbrew use?

In @morningbrew's videos in the library, the most used formats are Selfie with Background (32 videos), Laptop Powerpoint Presentation (4) and Laptop Display (2).

Which @morningbrew hooks went most viral?

The most viral hook in @morningbrew's videos in the library is “Saratoga water is the latest TikTok craze — and this stock is benefiting A MARKETING” (viral factor x13.9, 1.8M views), followed by “Is this Will Smith video AI?” (x6.30). Every hook on this page links to its video.

How many views do @morningbrew's videos get?

Across 53 videos, the median is 406K views, and together they have 23M views. The median viral factor is x2.77: the typical video got 2.77 times its creator's usual views.