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VIRAL SWIPE FILE

@masterclass: 44 viral TikToks

44 viral TikToks by @masterclass (best x195), with each video's hook, views and viral factor. See which ideas worked.

A medium shot of a man wearing glasses, appearing to be in an interview setting. He is wearing a dark blazer over a light blue shirt. Text overlays at the bottom say 'Learn to Share Bad News' and 'were losing in Afghanistan'.

x4.32

201,281 views

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A man with dreadlocks is centered in the frame, gesturing with his hands while looking toward the camera. Overlayed text describes the video's topic.

x3.06

142,641 views

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The image features a medium close-up of Anna Wintour, editor-in-chief of Vogue. She is centered in the frame, looking directly at the viewer with a slight smile. She wears a patterned top and a necklace. Text overlays appear at the bottom, communicating the video's message.

x21.4

997,233 views

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A man in a suit looks directly at the camera, with text overlays indicating the video's theme. The color palette is muted, with a dark background and the man's face well-lit. Text is in bold, white font over a black background.

x7.34

342,270 views

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The cover image features a close-up shot of Lewis Hamilton's face, the background has a gradient effect from blue to teal. Overlay text bubbles at the top and bottom of the image.

x8.28

385,966 views

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The cover image features a close-up of Lewis Hamilton, a Black man, with a neutral expression and a slight smile. He is wearing a black zipped-up top. The background is blurred, focusing attention on Lewis. Text overlays appear in a white box at the bottom and above Lewis's head, indicating a PSA.

x9.51

443,200 views

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The cover image features a close-up of a woman with dark skin, looking slightly to the side with a partially open mouth, suggesting she is speaking. She has neatly styled black hair and is wearing makeup, including dark eyeliner and a deep lip color. Below her, a white rectangular overlay contains the text, 'Skin Cancer Surgeon Debunks Sunscreen Myths'. The background is a blurred, neutral tone.

x9.54

444,764 views

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A medium shot features Anna Wintour, the subject. A text overlay reads: Anna Wintour's ONE Fashion Rule to Follow, with additional text: maybe you have no idea what it is. Anna Wintour is positioned slightly off-center, facing the camera. She wears glasses and a patterned green top. Her arms are raised, and her hair is in a bob hairstyle. The background is a soft, blurred interior with framed pictures.

x10.4

485,962 views

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The cover image features a woman looking directly at the camera, framed from the chest up, against a blurred background. She is smiling warmly, with her arms partially visible. A text overlay in a black box at the bottom of the image indicates the video's topic.

x3.00

139,875 views

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A medium shot of a man with gray hair and a beard wearing dark, thick-rimmed glasses. He's dressed in a dark blazer over a white t-shirt with a graphic on it, wearing a silver necklace with a pendant. Below the man, in white text against a background is the text: "He was my dad."

x3.72

194,977 views

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A close-up shot of Chef Gordon Ramsay in a kitchen, focused on his actions. He's wearing a dark blue T-shirt and working with eggs and a spoon. Overlay text with the title, a comment from a viewer, and instructional text are present.

x8.76

458,880 views

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The cover image shows a man in a suit holding a white rope with a knot in it. Text overlays indicate the video is a tutorial for a rope trick.

x23.0

1,206,282 views

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The cover image shows a close-up of a cooked chicken breast being sliced with a knife. The chicken has a golden-brown crust, and the knife is cutting through it. Text overlays identify the content as a food-related video, and credits the chef, Gordon Ramsay.

x5.60

293,332 views

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A medium shot features a woman with short, dark hair and glasses looking directly at the camera. Text overlays at the top of the frame and below the woman. The background is a neutral color.

x2.98

156,298 views

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The cover image features a man in a close-up shot, centered and slightly above the frame. He wears a blue jacket over a white shirt, with a subtle earring visible. The background is blurred, focusing attention on him. Overlaid on the image are two black rectangular text boxes: the first displays the title 'The Dealmaker's Mindset with Rich Paul Class Trailer' and the second contains the text 'Whether it's a billion dollars, or one dollar'. The MasterClass logo is visible in the top right corner.

x71.7

3,341,068 views

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The image shows a man, Ringo Starr, in front of a drum set. Text overlays indicate a drum lesson. The lighting is warm, giving the image a polished feel.

x17.3

906,112 views

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The cover image features Halle Berry looking thoughtful, with her hand supporting her chin. She appears to be in a well-lit indoor setting. A text overlay at the bottom reads "The Menopause Symptom No One Talks About".

x7.40

229,883 views

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The cover image shows Martha Stewart holding a glass of green juice. Text overlays detail a 3-step system for being "unbothered."

x3.47

143,233 views

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A woman with dark hair and a patterned burgundy jacket is centered in the frame. Text overlays appear in white in a rectangular box in the lower half of the frame, with the woman's hands clasped in front of her.

x16.8

694,681 views

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The cover image shows Mark Cuban speaking in a video. The text overlay says 'Mark Cuban on why this meeting could have been an email'. The background is blurred, with neutral colors.

x51.0

2,105,514 views

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A medium shot of a woman with long, wavy brown hair. She is looking slightly to the side with a concerned or thoughtful expression. Text overlays are present, in white, highlighting key phrases related to controlling finances. The background appears to be a brightly lit indoor setting

x5.54

171,041 views

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A medium shot features a Black man from the chest up. He has short, neatly-groomed black hair and a mustache. He is wearing a blue dress shirt and a black blazer. The background appears to be a blurred indoor setting with bookshelves visible. Text overlays are at the bottom third of the image.

x10.1

491,025 views

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A man with locs is pointing towards the viewer with his right hand. He is wearing a green shirt and has text overlayed on the top left of the image that says "Learn How to Work with AI".

x16.7

811,504 views

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The cover image is a split-screen composition with four individuals' faces. The top left features a Black woman with brown, wavy hair resting her head on her hand, smiling. The top right shows a fair-skinned woman with blonde hair, holding her fingers on her cheek in a thoughtful pose. The bottom left presents an Asian woman with dark straight hair and a gentle smile. The bottom right shows a Black man with short hair, a well-groomed mustache, and a subtle smile also. The subjects are set against a warm, contrasting background with text overlayed that reads, "SKIN HEALTH, FOUR EXPERTS. ONE GOAL. YOUR BEST SKIN."

x26.4

1,230,599 views

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The image is composed of a central image of Gordon Ramsay at the top and three framed, lower images in a grid layout. The text is displayed with black letters in a white rectangle background.

x4.83

225,334 views

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A woman in a purple v-neck top is centered in the frame, her blonde hair neatly styled. Text overlayed on the image reads, 'Take a chance,' in a clean sans-serif font.

x2.70

131,157 views

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The cover image is a promotional graphic for a Mother's Day offer. It is composed in a grid layout featuring the faces of several women and men. A central vertical rectangle contains the text of the offer: 'OFFER ENDS SOON', 'GET 50% OFF THIS MOTHER'S DAY'. The overall color scheme is soft with a background of beige/cream, with text in black and a pale pink/red. The composition is balanced with no strong focal point except the text in the center, with multiple images adding variety.

x4.49

218,562 views

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The cover image shows a well-lit indoor setting featuring a woman speaking directly to the camera. The woman is wearing a dark green dress and gold jewelry. Text overlays the image, indicating the video's theme and the name of the speaker.

x30.9

1,500,762 views

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A woman with long dark hair is centered in the frame, posing indoors. She has fair skin, brown eyes, and a neutral facial expression. She is wearing a beige patterned button-down shirt. The background is blurred, but shows a glimpse of some wood furniture. Overlayed on the image is white text.

x21.1

1,025,334 views

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The cover image features a man in a brown jacket set against a blurred background. Overlayed on the image is a black rectangular box containing white and pink text providing context about the video, as well as the MasterClass logo.

x65.6

5,377,560 views

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A woman with black hair and red glasses in a close up shot.

x17.8

1,458,860 views

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A medium shot of a woman speaking, with text overlayed at the bottom. She has blonde hair, is wearing a black blazer over a white collared shirt and has gold hoop earrings. The background appears to be a neutral, warm-toned setting.

x24.0

2,006,791 views

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Top hooks from @masterclass

  1. Achieve More with Gen AI

    7.3M views · viral factor x195

  2. The Dealmaker's Mindset with Rich Paul Class Trailer Whether it's a billion dollars, or one dollar,

    3.3M views · viral factor x71.7

  3. Business Rebels: Liquid Death CEO Mike Cessario 90% of people hate marketing.

    5.3M views · viral factor x65.6

  4. Mark Cuban on why this meeting could have been an email

    2.1M views · viral factor x51.0

  5. The Magic of Menopause

    2.9M views · viral factor x45.2

  6. Business Rebels: Bobbie CEO Laura Modi I took on a 150-year-old industry

    1.5M views · viral factor x30.9

  7. What Every Athlete Needs to Hear

    1.9M views · viral factor x30.2

  8. SKIN HEALTH FOUR EXPERTS. ONE GOAL. YOUR BEST SKIN.

    1.2M views · viral factor x26.4

  9. For the first time, I am going to share

    2M views · viral factor x24.0

  10. Penn & Teller Reveal Full Rope Trick Tutorial

    1.2M views · viral factor x23.0

Niches @masterclass posts in

Formats @masterclass uses

@masterclass by the numbers

The library has 44 viral TikToks from @masterclass, with 44M views in all. The median video has 469K views, and the most viral reached a viral factor of x195. The biggest niche is Motivation & Quotes, with 8 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
44
Platform
TikTok only
Total views
44M (44,581,668)
Median views per video
469K
Median viral factor
x9.52
Highest viral factor
x195

These figures cover all 44 videos in this list, not only the cards above.

Questions about @masterclass

What video formats does @masterclass use?

In @masterclass's videos in the library, the most used formats are Face Close-Up (20 videos), Selfie with Background (7) and Mic in Hand (6).

Which @masterclass hooks went most viral?

The most viral hook in @masterclass's videos in the library is “Achieve More with Gen AI” (viral factor x195, 7.3M views), followed by “The Dealmaker's Mindset with Rich Paul Class Trailer Whether it's a billion dollars, or one dollar,” (x71.7). Every hook on this page links to its video.

How many views do @masterclass's videos get?

Across 44 videos, the median is 469K views, and together they have 44M views. The median viral factor is x9.52: the typical video got 9.52 times its creator's usual views.