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VIRAL SWIPE FILE

@huel: 26 viral TikToks

26 viral TikToks by @huel (best x76.4), with each video's hook, views and viral factor. See which ideas worked.

A close-up of a hand holding a black, cylindrical cup, with a grey speckled surface beneath. White text is overlaid on the image.

x2.46

10,221 views

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The image shows a large, cylindrical object that appears to be a product display, likely a complete meal replacement by Huel. The structure is predominantly white and features large black text and the Huel logo. The word 'Chocolate' is visible at the top, indicating the flavor. Text overlayed at the bottom states: 'Something to take the edge off.' The background includes parts of a ceiling and other architectural elements, suggesting an interior setting. The lighting appears to be from above, creating highlights on the cylindrical surface.

x12.2

98,045 views

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A woman stands next to a large prop of a Huel chocolate drink bottle. The woman has red hair and she is looking at the camera with a smirk. The background is a black wall with text on it.

x5.00

40,028 views

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A young woman is standing behind a giant, oversized Huel bottle, posing and looking at the camera. The bottle dominates most of the frame, and the woman is partially hidden behind it, giving a playful scale comparison. The background suggests an indoor gym environment.

x2.76

22,135 views

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A young woman wearing a black cap and t-shirt with the Huel logo is smiling at the camera. Behind her is a Huel-branded truck and outdoor setting.

x2.19

23,231 views

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A man in a dark blue polo shirt holds up a vitamin can while speaking, in the background are two other people, bar and shelves with bottles.

x15.5

164,708 views

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A woman stands in a well-lit stairwell, holding a bottle while smiling at the camera. Behind her is a large number 3, and text overlays read 'WE ARE GOING'. The background includes a handrail and stairs.

x7.26

76,926 views

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A medium shot of a man with short, dark hair and a somewhat stern expression. The background shows a warm-toned, somewhat cluttered setting. The man is wearing a dark blue or black collared shirt.

x76.4

810,197 views

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A woman is lying on a gray couch, surrounded by various Huel products. She is wearing a black cap, glasses, and a black t-shirt with the Huel logo. Bags and bottles of Huel are arranged around her, giving the impression of a Huel enthusiast lounging in a setting with a window behind her.

x32.7

347,061 views

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A young woman with dark hair in a braid looks at the camera with a slight smile. Her arm is around a concrete pillar with a light overhead. There is a silver elevator door behind her with a sign next to it. Text on the image reads, Are you up for a joy ride later?

x2.98

31,555 views

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A woman is centered in the frame, looking up with a subtle smile, holding a banana. Text overlays state 'No need to worry' and 'Your nutrition is covered' with green checkmarks.

x2.44

25,882 views

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A woman in a black top reacts with an open mouth as a stream of water shoots toward her, originating from an unseen point above. She holds a white bottle. The shot is inside a hallway with side and back-lit lighting through a series of doors.

x4.46

47,323 views

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A grayscale image features a blurred upper portion, revealing a glimpse of a tattoo and skin. The text overlay prominently asks 'WHY does' above a black rectangle containing 'Huel exist?' in contrasting white font.

x21.1

114,830 views

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The cover image features a nutritional shake in a clear glass, a bag of Huel, and text overlays. The layout is vertical, with key information and promotional offers. The background color is a light yellow.

x53.4

782,429 views

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A woman in profile is seen in a medium shot, set against a blurred green background likely outdoors. She has light skin, medium-length brown hair with lighter highlights, and is wearing a black top. Overlayed on the image are two white rectangles with the text: "Could this be a world first?" in a dark, sans-serif font.

x7.68

24,076 views

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A group of people running in an outdoor setting. The focus is on a man with a beard wearing a blue shirt, hat, and backpack, surrounded by other runners. The general color palette is natural, with greens from trees and the blue sky visible. The runners are in various athletic attire, suggesting a race or a casual run.

x40.8

127,919 views

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A man wearing a blue baseball cap and a black hoodie is talking into a microphone with a furry windscreen. The text overlay says '£100K'. The background includes a building with brick and dark gray or black siding.

x3.25

10,189 views

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A black and white image of a person swimming underwater. The swimmer is seen from the chest up, with arms extended and a determined expression. Water and bubbles surround the swimmer, and the image is framed with elements giving it a layered look. The Huel logo and text are at the bottom.

x26.1

81,779 views

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A close-up shot of a person's hand scooping a white powder from a white container into a larger white container, both labeled with black text. Black bag in the background. Text overlays read "Join our LIVE Tonight @".

x2.79

8,737 views

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The cover image features a man in profile, viewed from the side. He has a top knot hairstyle and a thick, reddish-brown beard. He is wearing a black hoodie. The background appears to be a plain, light gray color. The Huel product logo is in the top left corner, of the image.

x6.35

19,901 views

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The image is a close up shot of a black rectangle on a light blue background. In the center of the rectangle, the text 'Completes you, inside & out.' is written in white, sans-serif font.

x33.5

105,750 views

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A black and white image with overlaid text and a call to action. In the foreground, a person is holding a bottle of Huel, which is in focus, the bottle is labeled as Vanilla. The text reads 'HOW Huel changes lives' in a bold, sans-serif font. A black rectangle lays underneath the text. In the bottom right corner, there's a white circle with a right-pointing arrow.

x6.18

33,575 views

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The image shows a person holding a can of 'Huel' energy drink inside an open tote bag. The person is wearing a dark jacket and a silver watch with a silver band. The background is blurred, suggesting an outdoor or public setting.

x5.70

18,558 views

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A man with red hair is shown from the chest up against a backdrop of green foliage and a blue sky. He has his hands covering his face, suggesting emotion or surprise. The overlay reads 'I NEVER THOUGHT' in yellow, hinting at the video's theme.

x10.1

32,799 views

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A middle-aged man with short brown hair is holding up a bottle of a dark liquid, appearing to be speaking or presenting the product directly to the camera. He is wearing a black t-shirt with a white emblem on it. The background is blurred, but appears to be a bar or counter setting with bottles and shelves.

x7.09

23,088 views

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A black and white photo featuring a person holding a can, possibly Huel, with text overlayed in white boxes and an arrow. The background is blurred.

x6.14

33,394 views

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Top hooks from @huel

  1. the morning,

    810K views · viral factor x76.4

  2. This is a meal. Not a protein shake.

    782K views · viral factor x53.4

  3. Comment your challenge below

    127K views · viral factor x40.8

  4. Completes you, inside & out.

    105K views · viral factor x33.5

  5. I love Huel

    347K views · viral factor x32.7

  6. [LIMIT SEEKER FUND]

    81K views · viral factor x26.1

  7. WHY does Huel exist?

    114K views · viral factor x21.1

  8. Have you tried our Daily A-Z vitamin cans?

    164K views · viral factor x15.5

  9. Something to take the edge off

    98K views · viral factor x12.2

  10. I NEVER THOUGHT

    32K views · viral factor x10.1

Niches @huel posts in

Formats @huel uses

@huel by the numbers

The library has 26 viral TikToks from @huel, with 3.1M views in all. The median video has 33K views, and the most viral reached a viral factor of x76.4. The biggest niche is Food & Drink, with 14 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
26
Platform
TikTok only
Total views
3.1M (3,114,336)
Median views per video
33K
Median viral factor
x6.72
Highest viral factor
x76.4

These figures cover all 26 videos in this list, not only the cards above.

Questions about @huel

What video formats does @huel use?

In @huel's videos in the library, the most used formats are Selfie with Background (12 videos), Mic in Hand (2) and Minimal Quote Slides (2).

Which @huel hooks went most viral?

The most viral hook in @huel's videos in the library is “the morning,” (viral factor x76.4, 810K views), followed by “This is a meal. Not a protein shake.” (x53.4). Every hook on this page links to its video.

How many views do @huel's videos get?

Across 26 videos, the median is 33K views, and together they have 3.1M views. The median viral factor is x6.72: the typical video got 6.72 times its creator's usual views.