Skip to content
VIRAL SWIPE FILE

Before vs After videos for Food & Drink apps and brands

37 viral Before vs After videos from the Food & Drink niche show what's working there, ranked by viral factor. Start with the hooks that opened them, then use them as references for Food & Drink apps TikTok ads, Reels and UGC briefs.

All Food & Drink videos · all Before vs After videos

The most viral Before vs After videos in Food & Drink

Ranked by viral factor, 37 videos. Viral factor is a video's views relative to its creator's usual views: x10 means ten times what the account normally gets.

The image shows two plates with food. On the left, a hand is placing avocado slices on a plate. On the right, another hand is pouring grapes from a pink bowl onto a plate.

x8,051

20,554,374 views

tiktok logo
The image is a top-down shot comparing the calories and food items on the left for fast food (chicken, fries) to the right (fruit, salad, fish). The left side also has single serving condiments, and between the two columns of food is a black design. The overall color palette is bright, with white as the backdrop, allowing the food and colorful items to pop out. The layout is organized, clearly presenting a comparison.

x7,221

18,437,446 views

tiktok logo
A graphic comparing raw and cooked chicken breast, with nutritional information. The layout is a dark background with white text and clear images of the chicken.

x1,840

907,420 views

tiktok logo
An overhead shot shows a wooden table divided by a long, dark strip. On the left are three chocolate candies with gold wrappers. On the right are two bowls of popcorn, situated below each other, with a hand partially visible at the bottom, holding one. The top left corner features a blue rectangular text overlay with white text, and the top right corner has a similar overlay.

x111

139,066 views

tiktok logo
A top-down shot of a light wooden surface, likely a table or countertop. A wide, pale grey, textured object (possibly a placemat or segmented rope-like item) bisects the image vertically. On the left, a small ice cream bar on a stick. On the right, five different ice pops and bars are arranged. Above the treats, the text "250 kcal" is displayed on both sides of the vertical divider, and “VS.” is in the middle.

x73.5

386,428 views

tiktok logo
The image is split vertically, showing two meals with equivalent caloric values (380kcal) side by side. On the left, a round cookie and a Snickers bar are present. On the right, a plate contains cucumber slices, an egg (sunny-side up), chicken breast pieces, and sliced mushrooms, and another plate contains orange and grapefruit slices. The food items are arranged on a white surface.

x54.1

5,774,078 views

tiktok logo
A top-down shot of a round wooden table. On the left, two croissants are placed. In the center, a long, gray textured strip runs vertically. On the right, a white bowl holds a pile of pink and yellow marshmallows, and a hand with a bracelet reaches towards the bowl.

x48.5

115,332 views

tiktok logo
The image is a split-screen comparison. The left side shows a small, square glass container with a single candy bar and some pink/white layered rectangles. The right side displays a larger glass container divided into three sections: one with diced orange and brown items, one with white rice, and one with green leafy vegetables. Above each container is labeled '\"460cal\" in a black sans-serif font over a white background.

x38.4

8,447,021 views

tiktok logo
The image is split vertically. The left side shows a yellow plate filled with pistachios, and the right side shows a clear glass container with two compartments: the top with chicken and cabbage, and the bottom with rice and shrimp. Text overlays at the top of each side indicate the calorie count as '480cal'.

x38.0

8,342,218 views

tiktok logo
An image showing two food portions side by side. On the left is a white bowl with colorful vegetable ribbons. On the right, a transparent container has a food divided into compartments, containing tuna with pasta, lettuce, tomatoes, and red onion. Above the bowl and container are the text '260cal'.

x25.4

11,008,106 views

tiktok logo
The image shows two portions of food separated by a vertical dotted line. On the left, a small glass container holds colorful candies. On the right, a rectangular container holds a salad with sliced tomatoes, ham, and round crackers or cookies. The text '410cal' is written above each food item.

x23.6

5,179,334 views

tiktok logo
Cover image shows a split screen. On the right, a partitioned tray holds a prepared meal: shrimp, melon, corn, and a chocolate dessert. On the left, another bowl contains crackers. Text overlays reads '890Kcal' above each side, indicating their caloric value.

x22.0

4,838,094 views

tiktok logo
The image is split in half vertically. On the left side, a hand holds a plate with two Kit Kat bars. On the right side, a plate is filled with a balanced meal including broccoli, cooked shrimp, couscous, and tomatoes. A cup of tea is at the bottom. The text "350kcal" is at the top of both sides of the image.

x21.9

4,806,593 views

tiktok logo
An overhead shot displays two meals designed to contain the same amount of calories. On the left, two small glass containers hold high-calorie snacks like cookies. On the right, a plate features a well-portioned meal including broccoli, chicken, rice, tomatoes, and grapes. The image is well-lit and clean.

x16.9

7,323,282 views

tiktok logo
The cover image is a top-down shot of a plate with healthy food. On the left is a clear container with chips, and the upper-left corner text reads "350kcal". The right side is divided into 6 sections by the lines on the plate, each containing different food items: shredded meat, green pasta, green vegetables, tomatoes, and a light brown food. The upper-right corner text reads "350kcal". The background is a plain white surface.

x14.4

503,311 views

tiktok logo
The image is a split screen showcasing two meals side-by-side. On the left, a small yellow plate holds three pieces of what appears to be cooked meat. The right side features a larger plate with rice, ground meat, sliced red onions, and green celery.

x12.9

5,580,151 views

tiktok logo
A hand is holding a cooked sweet potato in front of a white bowl. The sweet potato is cooked and has a vibrant orange color, with its skin partially removed. The background is slightly blurred but appears to be a kitchen setting.

x10.1

9,053 views

tiktok logo
The cover image is a split-screen displaying two side-by-side clear glass containers. The left side features a square container holding a chocolate wafer candy bar and a chocolate-covered cookie. The right side shows a divided container with a portion of grilled chicken with red peppers, white rice, green beans, and avocado slices. Above both containers is the text '540cal'. The background is plain white.

x8.50

9,473,105 views

tiktok logo
The image shows a top-down shot of a wooden table with two croissants on the left side and a red lollipop on the right side. Separating the two sides is a white woven strip. Above the croissant is text that reads "450 kcal", which is the same as the lollipop. The overall layout is a comparison of food items, with calories labeled.

x8.45

18,642 views

tiktok logo
The image shows a cylindrical metal container filled with a pile of bright red tomatoes. A large, circular metal object, which appears to be equipment, hovers over the tomatoes. The background behind the tomatoes and to the right is a solid green colored wall.

x6.14

2,798,128 views

tiktok logo
A split-screen image displaying two different food arrangements inside clear containers labeled with calorie counts. The left side shows colorful candies and jelly beans, labeled as 480 calories, inside a small square glass container. The right side features a meal of a grilled salmon fillet, shrimp, avocado slices, pasta on top of a white background, labeled as 455 calories, displayed in a larger divided container. The white background enhances the visibility of the food and calorie counts.

x5.76

1,265,613 views

tiktok logo
An overhead shot displays two plates of food, representing a comparison. On the left, a wrapped chocolate bar is isolated. On the right, one plate holds a hamburger, sliced ham, and blueberries, while the other has orange slices, cucumber slices, carrots, blueberries, and mandarin orange slices. Text overlays label the calorie counts for each food group.

x5.51

2,392,763 views

tiktok logo
The image is divided into two parts by a vertical dotted white line. On the left is a glass container with fried food. On the right, a white plate holds pasta-filled bell peppers of yellow, green, and red. Below, a white bowl with a spoon.

x4.94

5,503,418 views

tiktok logo
A top-down shot shows a round, wooden table. On the left, a clear plastic container holds several brown and white coconut-based treats. A thin white striped object runs vertically down the center. On the right, three chocolate-covered ice cream bars on a stick are arranged. Text overlays at the top label one group as '746 kcal' and the other as '750 kcal'.

x4.08

44,528 views

tiktok logo
A split-screen image showing two glass jars, each about half-full of a layered mixture, presumably a meal. The jar on the left has a hand inserting a red fruit, likely a strawberry or raspberry. The jar on the right seems to contain a similar mixture with added toppings, but no hand is present. The top portion of the image is a light grey, and a wooden surface forms the base, with the GymBeam logo prominently displayed at the bottom of both jars. The image has a vertical aspect ratio.

x3.92

66,662 views

instagram logo
The image showcases a visual comparison of two food compositions. On the left, a transparent container filled with colorful candies and jell-o is positioned. On the right, a divided plate displays a variety of foods: a piece of roasted chicken, avocado halves, corn kernels, halved boiled eggs, and sliced cucumbers, alongside a black plate with four crackers. A vertical dotted line separates the two food setups, with the numbers "913kcal" displayed on either side, indicating their calorie count. The background is a clean white surface.

x3.79

253,267 views

tiktok logo
The image is split vertically, showing two servings of a pinkish, thick liquid in curvy glass cups. A hand is stirring each drink with a different colored spoon. The text overlay reads 'RAPID vs. SĂȚIOS'. The GymBeam logo is at the bottom. The background is a plain, light color.

x3.71

73,191 views

instagram logo
A split-screen image showing two sets of plated food items. On the left, a bowl of popcorn labeled as 850kcal. On the right, a plate of carrots and chicken drumsticks, red tomatoes, cucumber slices, and slices of meat and a plate of peas and bacon, all labeled as 850kcal.

x3.56

355,129 views

tiktok logo
An overhead shot displays a wooden table divided into sections. The left side features five rectangular wafer cookies and the text '266 kcal' in a white box. A long, thin strand of what appears to be noodles or pasta runs vertically through the center. The right side includes a popsicle on a stick, a bowl of popcorn, and a bowl of what appears to be fried plantains or chips with the text '265 kcal' in a white box. The items are arranged to visually represent different calorie counts.

x3.27

35,674 views

tiktok logo
A split image showing two different food arrangements labeled with 500kcal each. On the left, there's a plate of watermelon slices and a small container of colorful jelly beans. On the right is a tray filled with various foods including cucumbers, meat slices, chicken, red tomatoes, broccoli, grapes, and red cabbage.

x2.72

95,258 views

tiktok logo
A split image showcasing two plates of food. On the left is a plate with three ice pops, and on the right is a plate with a variety of healthy foods, including fruits, vegetables, and protein. The top of the image has the text "810kcal" over each plate, indicating the caloric content. Below the plate on the right is a cup of coffee.

x2.67

178,324 views

tiktok logo
The cover image shows two slices of bread in focus, one larger and slightly blurred on the left, the other a smaller slice on a reflective surface. In the background, a blurred wooden surface is visible. An overlay of blue-tinted text reads "different". The composition uses a shallow depth of field to emphasize the bread.

x2.54

128,028 views

tiktok logo

Before vs After in Food & Drink by the numbers

Videos
37
Total views
127,746,627
Creators
8
Median viral factor
x8.45
TikTok / Instagram
95% / 5%
Added to the library
Apr 23, 2024 to Sep 17, 2025

Top Before vs After hooks in Food & Drink

The opening lines of the most viral videos in this set, as a starting point for your own.

  1. what 100 calories looks like

    20M views · viral factor x8,051

  2. 1,640 calories

    18M views · viral factor x7,221

  3. RAW VS COOKED

    907K views · viral factor x1,840

  4. 226 kcal VS. 230 kcal

    139K views · viral factor x111

  5. Is this for real?!

    386K views · viral factor x73.5

  6. 380kcal 380kcal

    5.7M views · viral factor x54.1

  7. NOT SURE WHICH ONE I WOULD GO FOR?! 😳😳

    115K views · viral factor x48.5

  8. 460cal 460cal

    8.4M views · viral factor x38.4

  9. 480cal 480cal

    8.3M views · viral factor x38.0

  10. 260cal 260cal

    11M views · viral factor x25.4

Creators making Before vs After videos in Food & Drink

The accounts with the most videos in this set, with their views and best viral factor.

  1. @calscanapp (TikTok) · 20 videos · 83M views · best viral factor x54.1
  2. @yazioapp (TikTok) · 9 videos · 780K views · best viral factor x111
  3. @hitmeal_app (TikTok) · 2 videos · 38M views · best viral factor x8,051
  4. @gymbeamro (Instagram) · 2 videos · 139K views · best viral factor x3.92
  5. @satisfying.ss (TikTok) · 1 video · 2.7M views · best viral factor x6.14
  6. @fitia.app (TikTok) · 1 video · 907K views · best viral factor x1,840
  7. @stillstandingbread (TikTok) · 1 video · 128K views · best viral factor x2.54
  8. @fatandfoodie (TikTok) · 1 video · 9K views · best viral factor x10.1