I don’t need people to fix my grief—I know they can’t. I don’t need advice or platitudes or someone telling me they “understand.” What I need is simple: someone to ask about them. To say their name without hesitation. To ask me to share a memory, to laugh with me at the silly stories, to let me keep them alive in the only way I still can.

over 1 year ago

Viral factor:x119

Engagement:11.59%

How it compares

Viral factor: x119: about 119 times the views @prettypainfulgriefbook usually gets. Viral factor divides a video's views by its account's usual views, so it measures how far the video beat its creator's normal reach, whatever the size of the account.
Views: 653,464 views.
Engagement: 11.6% engagement rate. 61,135 likes, 305 comments, 3,331 shares, 10,939 saves.
Hook: “I don’t need people to fix my grief—I know they can’t. I don’t need advice or platitudes or someone telling me they “understand.” What I need is simple: someone to ask about them. To say their name without hesitation. To ask me to share a memory, to laugh with me at the silly stories, to let me keep them alive in the only way I still can.”: the opening line, the part that has to stop the scroll.
Filed under: niche: Mental Health & Wellbeing; formats: Quote with B-Roll, Casual Monologue.

Against the Mental Health & Wellbeing niche: 2.1× the median of the videos in the library (median 000,000).
Against the Quote with B-Roll format: 2.1× the median of the videos in the library (median 000,000).
Against the Casual Monologue format: 2.1× the median of the videos in the library (median 000,000).
Views against the Mental Health & Wellbeing niche: 2.1× the median of the videos in the library (median 000,000).
Engagement against the Mental Health & Wellbeing niche: 2.1× the median of the videos in the library (median 000,000).