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VIRAL SWIPE FILE

@zestappcooking: 18 viral TikToks

18 viral TikToks by @zestappcooking (best x851), with each video's hook, views and viral factor. See which ideas worked.

A man with clown makeup on his face looking into the camera. The background has a wooden shelf with books and other items.

x2.06

7,347 views

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A man with light skin, wearing a casual top and headphones, looks towards the camera from the bottom half of the frame. Above him is a white box containing text in a casual style. The background features a glimpse of a white wall with artwork and a display of flowers.

x2.39

8,528 views

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A selfie taken from a low angle shows a man with brown hair, wearing sunglasses and a purple shirt, against a bright blue sky. Text is overlaid on the image.

x212

759,670 views

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A man wearing a gray hoodie holds a frying pan and a whisk towards the camera. Text overlays the top of the image.

x47.9

171,045 views

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A white background with bold, black text that reads 'A Beginner's Guide To Using Spices' at the top. Underneath, in smaller text, it says '(u should probably save this)'. At the bottom is an illustration of various spice jars with smiling faces, arranged in a line.

x290

1,036,117 views

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The image has a light beige background. At the center, there is a cartoon illustration of a pair of red lips above a light pink tongue. Inside the tongue, a yellow lightbulb illustration is featured. Above the lips, text in a vibrant red color reads: "How to taste something, then figure out 'what it needs'". Below the tongue, text reads: "A GUIDE FOR BEGINNERS". Below that, in parentheses, is the text: "(u should probably save this)"

x207

742,547 views

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The image is a colorful, cartoon-style illustration set against a pale yellow backdrop. The focal point is a light blue cooking pot filled with orange soup. Green and magenta spherical objects are visible in the soup. Steam rises from the soup. Above the pot, text in a pink color boldly states, 'Can you season this soup correctly?' The word 'correctly' is in bold black letters. Beneath the pot, the text 'TEST YOUR SKILLS' is displayed in black. In the bottom right corner, a green 'zest' logo is present.

x11.0

39,415 views

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The cover image is a cartoon illustration with a light beige background. In the center, there's a plate of cooked spaghetti with a gray cloud above it, which has question marks spread over it. A fork with spaghetti is coming down from the top. Above the illustration is bold, orange text that reads "How tf do you know which pasta shapes go with which sauces?" Below the illustration, in smaller, white text, reads "(ur gonna want to save this)."

x2.98

11,805 views

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The image features a simple design on a white background. A large text overlay poses a question. To the left is a cartoon depiction of a bowl of guacamole, with a chip dipping into it. The bowl is black, and the guacamole is green, with small red and yellow details to suggest the ingredients.

x3.50

6,560 views

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A colorful graphic with a cartoon burger and fries on a wooden surface, with text overlaying.

x7.71

14,471 views

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The image features a cream-colored background with text overlayed. Dominating the center a graphic of the Earth is depicted. Overlaid on the Earth is the text, with the question 'How cultured are you?' in a bold, black font, and the word 'cultured' is a salmon pink color. Underneath an illustration of a pot of stew is a banner that reads: 'EDITION: GLOBAL FOOD TRIVIA' in all-caps.

x2.91

5,464 views

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The cover image features a cartoon illustration on a cream background. Large text asks if you can feed the kids correctly, followed by an image of a cartoon lunch lady holding a ladle and serving tray. Below the graphic is the text 'PLAY THE GAME'.

x2.87

5,377 views

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A whimsical illustration featuring a cartoon chef character holding a knife, set against a light background with text overlays. The chef has a white hat, black hair, a mustache, and is positioned slightly off-center. The layout is clean and simple, with a minimalist aesthetic.

x9.60

22,885 views

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A man in a neon green beanie and black hoodie looks directly at the camera, presumably speaking. Text overlays the image describing the scenario: "when you pitch an app that's like Duolingo but for cooking to your coding friends but they all "have jobs at google already". The background is a frame with a painting.

x2.92

11,530 views

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The cover image features a cartoon-style illustration of a pot of pasta sauce, with text overlayed. The background is off-white. A round, black pot is in the center, filled with red sauce, small round meatballs, and green basil leaves. Above the pot, the text 'Can you save this pasta sauce?' is written in a bold, dark blue font. Below this, in the middle is the text 'TEST YOUR SKILLS' in black. The zest logo is located at the bottom.

x56.3

222,329 views

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A light yellow background with the text in the top part of the screen, in black color. In the middle part of the screen is an illustration of a cheese slice with a face.

x304

1,203,778 views

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The cover image shows a man holding a fork in his mouth, with text overlays positioned above him. The man is the central figure, shot from the chest up. The background is a blurred interior, likely a home environment. The color palette is natural and well-lit.

x851

3,040,385 views

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A man with brown hair and a beard stands in front of a stainless steel refrigerator. The text overlay reads "POV my friend and i fantasizing about building something that's kinda like duolingo but for cooking then immediately quitting our jobs to do it". He's wearing a black t-shirt with the Adidas logo and has his arms crossed.

x387

1,382,910 views

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Top hooks from @zestappcooking

  1. Me at 16: When I'm 25 I'll cook every meal for myself and create art with food Me at 25:

    3M views · viral factor x851

  2. POV my friend and i fantasizing about building something that's kinda like duolingo but for cooking then immediately quitting our jobs to do it

    1.3M views · viral factor x387

  3. Cheeses that lactose intolerant people can eat without ~soiling themselves~

    1.2M views · viral factor x304

  4. A BEGINNER'S GUIDE TO USING SPICES (u should probably save this)

    1M views · viral factor x290

  5. I don't mean to alarm anyone but when we said “we’re going to make an app that’s like duolingo but for cooking” we didn’t realize ppl would actually want that…now it’s out tho so go crazy ig

    759K views · viral factor x212

  6. How to taste something, then figure out "what it needs" A GUIDE FOR BEGINNERS (u should probably save this)

    742K views · viral factor x207

  7. Can you save this pasta sauce?

    222K views · viral factor x56.3

  8. Tired of takeout? Dream of cooking like a chef but don't know where to start? We built an app that's like Duolingo but for cooking - catered to fit your lifestyle with recipes tailored to your skill level

    171K views · viral factor x47.9

  9. Can you season this soup correctly?

    39K views · viral factor x11.0

  10. Sous chef game

    22K views · viral factor x9.60

Niches @zestappcooking posts in

Formats @zestappcooking uses

@zestappcooking by the numbers

The library has 18 viral TikToks from @zestappcooking, with 8.6M views in all. The median video has 31K views, and the most viral reached a viral factor of x851. The biggest niche is Food & Drink, with 12 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
18
Platform
TikTok only
Total views
8.6M (8,692,163)
Median views per video
31K
Median viral factor
x10.3
Highest viral factor
x851

These figures cover all 18 videos in this list, not only the cards above.

Questions about @zestappcooking

What video formats does @zestappcooking use?

In @zestappcooking's videos in the library, the most used formats are Story in slideshow (5 videos), Selfie with Background (4) and Sign Holder (2).

Which @zestappcooking hooks went most viral?

The most viral hook in @zestappcooking's videos in the library is “Me at 16: When I'm 25 I'll cook every meal for myself and create art with food Me at 25:” (viral factor x851, 3M views), followed by “POV my friend and i fantasizing about building something that's kinda like duolingo but for cooking then…” (x387). Every hook on this page links to its video.

How many views do @zestappcooking's videos get?

Across 18 videos, the median is 31K views, and together they have 8.6M views. The median viral factor is x10.3: the typical video got 10.3 times its creator's usual views.