Skip to content
VIRAL SWIPE FILE

@wearelunaapp: 30 viral TikToks

30 viral TikToks by @wearelunaapp (best x2,717), with each video's hook, views and viral factor. See which ideas worked.

A young woman with curly hair is looking upwards with an animated expression. She's wearing black pajamas with white piping, sitting at a desk. The lower portion of the image includes a desk with papers and a pink object on it. The image has a pink and neutral color palette.

x13.4

20,315 views

tiktok logo
A young woman takes a selfie in a bathroom setting. She is wearing a light gray top, blue jeans, and a patterned scarf. The background includes a mirror, a white bathtub, and a window. Text overlay reads "10 tips every girl needs to know before going back to school".

x3.11

5,123 views

tiktok logo
A group of young women are standing on a city street. A pink-colored overlay text bubble is near center, asking "what age did you get your first period?" The women appear to be wearing coats and casual attire. Brick building and storefronts form the background.

x226

366,113 views

tiktok logo
The cover image features a person in a pool with scenic views of palm trees and the ocean. The person is reading a book while partially submerged in the water.

x6.84

11,044 views

tiktok logo
A young woman stands with her back to the camera, leaning on a metal fence. She's facing a green field under a cloudy sky. A bicycle is next to her, and text overlays suggest a video about menstruation.

x2.50

5,021 views

tiktok logo
The cover image is a vertical graphic with a bright blue background. It includes overlaid text and a photograph of a beach scene. At the top, text is displayed in a pink box. Below this are four bullet points with explanatory text. The bottom of the image contains a pink box with additional advisory text. The photograph in the middle shows blurred silhouettes of two people in bikinis, standing near the shoreline with a bright blue sky and sea.

x3.37

6,778 views

tiktok logo
The image captures a street scene where a group of three people are in a conversation. A young man holding a clear cup and a woman facing him are the focus, and the other woman looks at them. Text overlays are used to explain the topic of the video.

x156

315,017 views

tiktok logo
A young woman with long red hair stands in a room, blowing a kiss towards the camera. She's wearing a white hoodie and black pants. The background includes a white door, a bed, and a room with a door open with a view of a hallway.

x3.06

6,150 views

tiktok logo
A young woman stands in a tiled bathroom, holding a phone up to take a selfie in front of a mirror. Text overlays appear on the image.

x202

354,812 views

tiktok logo
Three young women are standing on a city street talking. The woman on the right is holding a microphone and speaking to the other two, who are holding small cards. Text overlays on the image read "asking strangers their fave period snack" and "what's your favourite snack for when you're on your period". The background shows various buildings and a slightly overcast sky, which suggests a daytime setting.

x2.94

5,518 views

tiktok logo
Three young women stand indoors conversing. The central figure holds a drink, while two others gesture as if in conversation. Text overlays in pink and white fonts pose questions regarding periods. The setting appears to be a store entrance based on the exterior views shown in the background.

x31.7

59,414 views

tiktok logo
A top-down shot shows a collection of menstruation products arranged on a patterned pink floral fabric. The items include a pink water bottle, a hair clip, pouches, and individually wrapped tampons. Text highlights the topic of the video.

x20.9

41,127 views

tiktok logo
Two young women stand in front of a store entrance in a mall setting, facing each other and talking. Text overlays indicate the subject is about 'girlhood questions'. The woman on the left is wearing a black leather jacket and grey pants. The woman on the right has a puffer jacket over a t-shirt and is wearing glasses. The overall composition captures a casual, conversational style.

x14.1

27,734 views

tiktok logo
A selfie-style shot taken in a bathroom. A young woman stands facing the mirror, holding a phone in her hand to take a photo, with text overlays on the image. The woman's reflection is visible in the mirror. She is fair-skinned, with dark hair pulled back into a semi-ponytail and wearing a white sweater. A text overlay at the top of the image states, 'the correct way to use pads' in pink box. A second text overlay at the bottom of the image. The bathroom has a white ceiling and a mirror behind the woman. The overall composition is bright and well-lit.

x4.67

9,209 views

tiktok logo
A woman with light brown hair styled in a bun is seen in a side profile view. She is wearing a dark blue sweater and a pink flower is tucked into her hair. Text on the image reads, "5 interesting facts you probably didn't know about body hair." The background is blurry with green trees and a cloudy sky.

x3.13

6,801 views

tiktok logo
A person with curly hair is seen from behind, looking at a sunset over a field. Text overlays on the image address topics about periods. The overall composition is a vertical shot, with a focus on natural scenery and text overlays.

x2.68

6,449 views

tiktok logo
A young woman with long blonde hair looks down towards the camera. Text is overlaid on the image.

x2.14

5,140 views

tiktok logo
The cover image shows a bedroom interior, primarily featuring a bed with white bedding and a gray fuzzy blanket at the foot. A large, plush pink toy is placed on the bed. Text overlays on the image, highlighting solutions for period cramps.

x5.75

13,846 views

tiktok logo
A young woman is reflected in a mirror, holding her phone up to take a photo. The mirror is surrounded by makeup items on the vanity. Text overlays with pink backgrounds are added to the image. There is also a reflection of what she is filming on her phone.

x15.6

34,257 views

tiktok logo
A hand holding a tampon, pink pads, a pink water bottle, and a pink hair clip, displayed on pink floral fabric, with a Luna branded bag and a text overlay.

x16.2

35,458 views

tiktok logo
A woman with her hair up is in a kitchen, looking amazed. Text at the bottom says: me getting a random burst of energy at 2am when I should be sleeping.

x4.03

8,824 views

tiktok logo
A man in a white shirt looks directly at the camera against a softly blurred background. Overlaid on the image is the text 'I created Flo' in a black, simple font.

x3.20

6,634 views

tiktok logo
The cover image shows two young people, a Black woman and a white man, outdoors. The woman on the left is holding out a tampon, labeled with the text "tampon," towards the man on the right, who looks confused. A text overlay reads "quizzing boys on girl products," with two pink heart emojis. The background shows a brick building and other people.

x18.8

41,155 views

tiktok logo
A woman in a white beanie and black jacket, with a backpack, looking at the camera. The background shows a blurred view of a natural landscape with a body of water.

x3.42

7,481 views

tiktok logo
An overhead shot looking down at legs and feet. The person is walking on a brick path, wearing black or dark pants, gray hoodie, and light blue sneakers. Text overlays are visible on the brick path.

x6.94

14,688 views

tiktok logo
A selfie-style shot featuring a person's face and upper body, with the focus on their mouth and hand gesture. They touch their lips with their fingers, and a pink text box overlays the image, with the words 'the truth about menstrual cups' and a drop of blood-shaped emoji. Further text below reads 'swipe if you're thinking of trying it out >>>'. The person wears a blue top and black leggings, suggesting a casual setting, possibly indoors, with a glimpse of a seat and window in the background.

x10.7

22,589 views

tiktok logo
The cover image shows a bedroom scene. A bed is covered with a patterned comforter. Overlayed on the image are two text boxes. The first box, in a light pink, asks the question, "what does brown period blood mean?" The second box is white and says "a period blood color guide + when you should speak to a doctor >>>".

x23.2

49,127 views

tiktok logo
A close-up shot of a person's face with fair skin, looking to the side with wide eyes. The person's mouth is open in a surprised or slightly shocked expression. The background is blurred, with warm tones.

x1,026

1,236,361 views

tiktok logo
A selfie-style video shows a person holding a phone with an app interface. The person, with a light complexion and dark hair, is positioned slightly off-center to the left. Their lips are pursed as if to blow a kiss. The phone screen displays a colorful app interface with various icons and text, including the word 'onimpr' at the top and an image of two people, probably a young woman. Overlayed text near the bottom provides the conversation context: A girl complaining on being a teen. The background is minimalist, suggesting an indoor setting, possibly a white or lightly colored wall.

x458

552,498 views

tiktok logo
Three women in a mall setting are the focus. One wears a black jacket and is holding a bottle of water, with a red tie hanging from her jacket. Another person holds a microphone and the third person holding a sheet with a pen, giving a response. The background setting is a shopping mall with glass windows and signs.

x2,717

3,271,871 views

tiktok logo

Top hooks from @wearelunaapp

  1. how much blood do you lose on your period?

    3.2M views · viral factor x2,717

  2. getting a "your period is due" notification

    1.2M views · viral factor x1,026

  3. when the mosquito I tried to kill tells me she struggles with being a teen girl so I introduce her to luna app instead

    552K views · viral factor x458

  4. what age did you get your first period?

    366K views · viral factor x226

  5. period facts you need to know things every teen should know

    354K views · viral factor x202

  6. asking boys questions about periods

    315K views · viral factor x156

  7. how-much-blood do you lose on an average period?

    59K views · viral factor x31.7

  8. what does brown period blood mean? a period blood colour guide + when you should speak to a doctor >>>

    49K views · viral factor x23.2

  9. the correct way to use tampons a quick guide for when you want to try tampons or if you just want to double check >>>

    41K views · viral factor x20.9

  10. quizzing boys on girl products

    41K views · viral factor x18.8

Niches @wearelunaapp posts in

Formats @wearelunaapp uses

@wearelunaapp by the numbers

The library has 30 viral TikToks from @wearelunaapp, with 6.5M views in all. The median video has 17K views, and the most viral reached a viral factor of x2,717. The biggest niche is Period Trackers, with 14 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
30
Platform
TikTok only
Total views
6.5M (6,546,554)
Median views per video
17K
Median viral factor
x8.81
Highest viral factor
x2,717

These figures cover all 30 videos in this list, not only the cards above.

Questions about @wearelunaapp

What video formats does @wearelunaapp use?

In @wearelunaapp's videos in the library, the most used formats are Selfie with Background (16 videos), Street Interviews (5) and Face Close-Up (2).

Which @wearelunaapp hooks went most viral?

The most viral hook in @wearelunaapp's videos in the library is “how much blood do you lose on your period?” (viral factor x2,717, 3.2M views), followed by “getting a "your period is due" notification” (x1,026). Every hook on this page links to its video.

How many views do @wearelunaapp's videos get?

Across 30 videos, the median is 17K views, and together they have 6.5M views. The median viral factor is x8.81: the typical video got 8.81 times its creator's usual views.