@opentable: 19 viral TikToks

19 viral TikToks by @opentable (best x118), with each video's hook, views and viral factor. See which ideas worked.

A woman with curly black hair and glasses is sitting in an office setting. She is smiling at the camera. The background includes office desks, windows with natural light, and two people working on computers.

x15.0

24,767 views

The image shows a close-up of a bowl of ice cream with a scoop being taken out of it. The ice cream is white, and a slice of orange is placed on the top. The bowl appears to be metallic and a spoon is used to take an ice cream scoop out. In the background, a dark, blurred setting is visible.

x6.20

10,658 views

A man in a neutral-colored shirt is seated in a chair while a person’s hand, holding a microphone, is visible in the lower left corner. Overlaid on the image is a textual question in a green banner that is asking, "What's your favorite brunch spot in New York City?"

x5.73

9,855 views

A person is smiling at the camera. The background shows an office setting with other people and computers.

x7.05

12,121 views

A woman in business attire is standing in an office setting, raising her hand and pointing upwards. She is wearing glasses, a white shirt, dark pants, and holding a black folder with a phone tucked in. The background shows glass walls and office corridors with doors.

x3.35

5,763 views

A man with long curly hair and a mustache is holding a small microphone in front of his mouth. Text overlay on the image asks "What's your ideal reservation time? 5PM, 7PM or 9PM."

x6.79

9,895 views

A stylish cover image showcasing three different cocktails on a silver tray. The cocktails are in elegant stemmed glasses, each with a unique presentation. The background is a blurred burgundy color, suggesting a sophisticated bar setting.

x4.55

6,924 views

A woman is seated at a white desk, making a peace sign with both hands. She is puckering her lips. On the desk are items including a cup, soda can, and a sign on the wall behind her says, "Help restaurants. Gen Z vs Millennial coworkers", which refers to the conflict between Gen Z and millennial coworkers, implying generational differences in job-related behaviours.

x18.9

28,723 views

The image captures a pop-up event at The Oculus, a modern architectural space. The foreground features a counter branded with 'OpenTable' and a red graphic. Behind the counter, two individuals, one male and one female, are serving or interacting with customers. A banner overhead indicates 'Give Out' and 'Little Ruby's'. The scene is well-lit, suggesting a vibrant event. In the background, other attendees are visible, adding to the atmosphere.

x3.99

7,208 views

A close-up shot showing a cocktail in a clear glass. The drink is a light, yellowish color, and it contains pieces of green jalapeño and a lime wedge. A tortilla chip is held in the frame, about to dip into the drink. The background is blurred, suggesting the photo was taken at a restaurant or bar, with text on a folded paper.

x3.65

6,606 views

A man holds a smartphone displaying the OpenTable app screen. Text overlays on the image ask the viewer how many reservations they've booked. A red and white text graphic at the bottom of the image displays the number 422.

x3.55

6,305 views

The image captures a dimly lit restaurant scene, focusing on the interior. Gentle light emanates from several large, ornate chandeliers suspended from the ceiling. Below the lights, tables are set with glassware and place settings. The back of the restaurant features a bar area with bartenders visible. Text overlays the image.

x3.54

6,966 views

The cover image shows a plate of Thai food with noodles, beef, and greens being lifted with chopsticks. The background includes a bowl of white rice, and a hand is visible holding up the food.

x3.72

7,326 views

A woman in a green top is holding a menu with the words 'beli Supper Club' while looking up and to the right. Above her head is a text overlay.

x4.13

8,215 views

A restaurant table setting with various dishes of food and drinks, including a plate of shrimp and a plate of pasta with sauce, a glass of red liquid, and a small candle in a glass holder. The overall tone is warm and inviting, with a focus on the food.

x118

252,479 views

A man with short hair and a light-colored shirt is holding a microphone in an office setting. Above him is a text overlay question which asks: "Where can you get the best dirty martini in New York City?" A red tag below the microphone reads "The Odeon".

x7.46

14,804 views

The cover image features a woman in the foreground, slightly right of center, in front of a restaurant scene. Below the woman is a text overlay with the title “The Cool Restaurants Are on OpenTable Now”, and further text with context.

x2.73

5,427 views

A close-up shot of a plate of pasta with the noodles held up by a fork. The pasta is off-white, coated in a creamy sauce and sprinkled with pepper. The text overlay reads "Fiorella Philadelphia"

x20.7

45,376 views

A close-up of a colorful dessert, likely a shaved ice or snow cone, in a clear glass bowl. The shaved ice is a vibrant purple color, and there is a scoop of white, whipped cream on top, garnished with a dark, berry-like sauce and additional dark berries and small pieces of cake. The background is blurred, showing what appears to be shelves with bottles and other bar implements, suggesting a restaurant or bar setting.

x5.14

11,286 views

Top hooks from @opentable

From the crispy mozzarella sandwich oozing with cheese
252K views · viral factor x118
Fiorella Philadelphia
45K views · viral factor x20.7
Gen Z vs. Millennial coworkers
28K views · viral factor x18.9
What's your favorite restaurant to celebrate your birthday at in NYC?
24K views · viral factor x15.0
Where can you get the best dirty martini in New York City? The Odeon
14K views · viral factor x7.46
Where are you spritzing in NYC this summer?
12K views · viral factor x7.05
What's your ideal reservation time? 5PM, 7PM or 9PM
9.8K views · viral factor x6.79
5 hottest restaurants in NYC right now
10K views · viral factor x6.20
What's your favorite brunch spot in New York City?
9.8K views · viral factor x5.73
where great food meets cool music.
11K views · viral factor x5.14

Niches @opentable posts in

Food & Drink · 15 videos · 79%
Socials · 3 videos · 16%
Lifestyle · 1 video · 5%

Formats @opentable uses

Selfie with Background · 12 videos · 63%
Aesthetic food slideshow · 1 video · 5%
Laptop Display · 1 video · 5%
Plate and Quote · 1 video · 5%
Story in slideshow · 1 video · 5%
Zoom Out Reveal · 1 video · 5%

@opentable by the numbers

The library has 19 viral TikToks from @opentable, with 480K views in all. The median video has 9.8K views, and the most viral reached a viral factor of x118. The biggest niche is Food & Drink, with 15 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library: 19
Platform: TikTok only
Total views: 480K (480,704)
Median views per video: 9.8K
Median viral factor: x5.14
Highest viral factor: x118

These figures cover all 19 videos in this list, not only the cards above.

Questions about @opentable

What video formats does @opentable use?

In @opentable's videos in the library, the most used formats are Selfie with Background (12 videos), Aesthetic food slideshow (1) and Laptop Display (1).

Which @opentable hooks went most viral?

The most viral hook in @opentable's videos in the library is “From the crispy mozzarella sandwich oozing with cheese” (viral factor x118, 252K views), followed by “Fiorella Philadelphia” (x20.7). Every hook on this page links to its video.

How many views do @opentable's videos get?

Across 19 videos, the median is 9.8K views, and together they have 480K views. The median viral factor is x5.14: the typical video got 5.14 times its creator's usual views.