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VIRAL SWIPE FILE

@letterboxd: 106 viral TikToks

106 viral TikToks by @letterboxd (best x127), with each video's hook, views and viral factor. See which ideas worked.

The cover image is a medium shot of Ken Jennings, the host of Jeopardy!, speaking into a microphone. The background behind him is blurred and appears to be an outdoor setting. Text overlaid on the image reads, "Are you going to do the Letterboxd thing?"

x4.35

248,842 views

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A woman with a red bandana, white t-shirt, and red pants holds a microphone. The background has a movie poster and wall.

x2.08

119,163 views

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A medium shot features Olivia Colman in profile, looking to her right. She's wearing a dark pinstripe blazer over something unseen. Her short, dark hair is styled with a slight wave. Gold earrings are visible. The background is softly lit, likely indoors.

x8.63

494,170 views

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The image shows Anya Taylor-Joy from the waist up in what seems to be an interview setting. She is blonde with her hair down and is wearing a light-colored top. She is holding a microphone with an orange and green grip. There's text overlay in the bottom-left portion of the frame and a microphone from another broadcaster in the right corner.

x11.8

678,077 views

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A man in a suit is speaking into a microphone. The text overlay 'This is so unfair' appears near the bottom of the image.

x9.76

558,774 views

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A woman with a bald head wearing a pink tank top is holding a microphone and smiling with her eyes closed. The background includes a glimpse of greenery. The lighting appears to be natural.

x7.69

440,276 views

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The cover image features a man with glasses holding a microphone, wearing a black sweater. He is positioned in front of a wall with a screen on the left. Another person is partially visible on the right side of the frame. The overall color scheme is warm, with yellow lighting.

x4.56

261,116 views

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A medium close-up shot features a man with dark, curly hair, turned slightly to the side, looking towards the right. The man is wearing a dark, striped shirt. Overlayed on the image is the text asking, "What are your four favorite films?" Behind him, another person's face is partly visible. The background appears to be a light, outdoor setting.

x2.06

117,776 views

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The cover image shows a scene from the movie "Wuthering Heights". A man in a black suit is sitting on a light blue and gold couch in a room with blue walls. There is a large red bowl on a stand in the background.

x14.6

833,516 views

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A man stands on a beach, facing away from the camera, with a dark sky and water in the background. The image is low-angle and creates a contemplative mood.

x2.65

33,955 views

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A blurry, dark image of a man running on the street. Behind him are buildings and a gate with the word 'BAR' in print.

x4.41

56,525 views

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A selfie style shot taken from inside a car, focuses on a man's side profile speaking into a microphone. The scene is softly lit, with natural light suggesting the setting, likely during the day.

x2.35

30,100 views

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The cover image is a slightly blurred, black and white close-up of a man's face. The man is looking towards the camera, his expression is neutral. The image is softly lit. Text overlayed on the image says 'La Haine has joined the Letterboxd One Million Watched Club'.

x2.73

35,073 views

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The image is a vertical frame likely taken from a movie, featuring a crowd of people looking upwards with expressions of concern and anticipation. The central focus is on a woman, presumably an actress, with a worried expression, her eyes wide and mouth slightly open. Surrounding her are other individuals, some of whom are also looking upward. The color palette seems to be natural, with muted tones and likely outdoor lighting. The layout is a medium shot or close-up, creating a sense of immediacy and focus on the characters' reactions and a text overlay at the top.

x25.4

325,459 views

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The cover image features a man wearing a black cap, speaking into a microphone. Overlayed text provides context for his discussion about Letterboxd. The background has a traditional design, possibly a cultural space, lit with warm colors. A microphone with orange and green details is prominent in the foreground.

x15.5

198,676 views

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A woman with long dark hair is holding a microphone and speaking. The background is a modern, abstract design in black and white. Text overlay on the image says: Hi, I'm Ellie from Wolf Alice,

x3.39

43,457 views

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The cover image features a close-up of a woman with long, dark hair and bangs, centered in the frame. She has a soft smile and is looking slightly off-center. The background is a solid, warm yellow color. Text overlayed on the image reads, "And it's just so funny."

x6.62

85,010 views

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The cover image features Daniel Day-Lewis in character, looking serious, with text overlayed on a black background. He is centered in this scene with a lush, overgrown plant life environment behind him.

x43.8

562,379 views

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The image features a wide-angle shot of two individuals standing inside a circular enclosure. The background is filled with a complex, metallic structure illuminated by bright lights, creating a sense of depth and a futuristic or industrial setting. In the foreground are two figures: a tall, slender man in a suit of red, white, and blue colors, and a woman next to him wearing coat. The composition utilizes a low angle, making the figures appear prominent against the detailed background. The colors are vivid.

x2.43

31,221 views

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A group of women in matching dark blue and orange rugby jerseys are smiling at the camera and giving a thumbs-up. Behind them is a green field and overcast sky. Text at the bottom states "We are the Black Ferns, and these are our four favorite films."

x2.08

26,702 views

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The cover image features Spike Lee, wearing a white outfit, white framed glasses and a white cap, looking towards the camera. Text is overlaid at the bottom.

x2.23

28,577 views

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The cover image shows Conan O'Brien looking down with a serious expression. Above him is text that reads "Watch the trailer for If I Had Legs I'd Kick You starring Rose Byrne, Conan O'Brien and A$AP Rocky". The color scheme is dark, with a black background above and a slightly blue-toned background behind O'Brien.

x2.23

102,090 views

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The image shows a blurred interior view of a window, with text overlays. The scene includes a portion of what seems to be a person's shoulder and back on the left. Outside the window, there's a glimpse of green foliage. The word 'OCTOBER' is prominently displayed in the center of the image with white text.

x8.00

365,329 views

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The cover image is a scene from a movie, likely the 'Twilight' saga, with a man in a white coat holding a penlight. The setting appears to be a medical environment with a green-tinted background. There's a comment bubble in the top left with the text "Carlisle next". The bottom of the image has textual overlay: "Twilight but every time Carlisle is on screen SexyBack plays".

x9.86

450,525 views

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A man wearing sunglasses holds a small child, with a microphone in front, set against an urban outdoor background. The text overlay indicates a topic related to MLB All-Stars.

x2.27

103,793 views

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The cover image shows a still from the movie Twilight, featuring a man with a mustache, likely Charlie Swan, in a plaid shirt. Text placed to the bottom describes a game to play while watching the movie.

x82.1

3,749,049 views

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The cover features a cinematic shot with two people, Denzel Washington and a woman, in a dimly lit interior space. Denzel Washington is looking down and to the left, in what looks like a pensive pose. The woman is looking away. Above both the subject is the title text.

x2.47

112,818 views

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A man with light brown hair and light facial hair is shown close up, speaking into a black microphone. He wears a gray shirt under a tan jacket. The background has a repeating gold and black logo.

x6.51

297,284 views

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A still from a film featuring Liam Neeson and Pamela Anderson. Liam Neeson, on the left, is wearing a tan suit. Pamela Anderson, on the right, is holding a colorful microphone. The background appears to be a set.

x29.5

1,348,936 views

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The cover image is a vertical frame with a black background. At the top center is a title that reads "Watch the official trailer for Avatar: Fire and Ash" in white text. Below, a captivating scene from the film unfolds: a dragon-like creature soars above a terrain of floating islands and mist. The scene uses a cool-toned color scheme, mainly blues and greens.

x11.2

511,558 views

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A medium shot features three men in a setting that appears to be indoors, possibly a behind-the-scenes look. The man on the right has graying curly hair, a dark short-sleeved shirt, and is pointing with his right arm, seemingly addressing someone not visible. To his left are two younger men, one in a black shirt and the other in a tweed cap. All are in focus with a blurred background.

x3.10

141,663 views

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Close-up of a smiling man with glasses and a mustache, wearing a cream-colored blazer over a black and white polka-dotted scarf. He is set against a background that includes a poster for The Fantastic Four, with a woman in a costume visible. The man is holding a microphone and a red flower is pinned to his lapel. Text in the image reads, 'Hi, Letterboxd'.

x2.93

134,038 views

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Top hooks from @letterboxd

  1. Yeah, talk to me. What's up?

    4.2M views · viral factor x127

  2. Twilight but every time Charlie Swan is on screen Sexyback plays

    3.7M views · viral factor x82.1

  3. Four Favorites with Bella Ramsey

    2M views · viral factor x51.8

  4. Watch the trailer for Anemone starring Daniel Day-Lewis

    562K views · viral factor x43.8

  5. Four Funny Favorites

    1.3M views · viral factor x29.5

  6. My four favorite films

    832K views · viral factor x29.2

  7. You can only understand the anxiety

    941K views · viral factor x28.8

  8. My four favorite motion pictures?

    958K views · viral factor x28.3

  9. Watch the teaser trailer for Chloé Zhao’s Hamnet starring Paul Mescal and Jessie Buckley

    325K views · viral factor x25.4

  10. Here we go, here we go. Four Favorites with Dave Franco

    722K views · viral factor x21.7

Niches @letterboxd posts in

Formats @letterboxd uses

@letterboxd by the numbers

The library has 106 viral TikToks from @letterboxd, with 39M views in all. The median video has 200K views, and the most viral reached a viral factor of x127. The biggest niche is Socials, with 60 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
106
Platform
TikTok only
Total views
39M (39,129,895)
Median views per video
200K
Median viral factor
x6.57
Highest viral factor
x127

These figures cover all 106 videos in this list, not only the cards above.

Questions about @letterboxd

What video formats does @letterboxd use?

In @letterboxd's videos in the library, the most used formats are Mic in Hand (35 videos), Selfie with Background (23) and Face Close-Up (22).

Which @letterboxd hooks went most viral?

The most viral hook in @letterboxd's videos in the library is “Yeah, talk to me. What's up?” (viral factor x127, 4.2M views), followed by “Twilight but every time Charlie Swan is on screen Sexyback plays” (x82.1). Every hook on this page links to its video.

How many views do @letterboxd's videos get?

Across 106 videos, the median is 200K views, and together they have 39M views. The median viral factor is x6.57: the typical video got 6.57 times its creator's usual views.