@klarna: 13 viral TikToks

13 viral TikToks by @klarna (best x5.74), with each video's hook, views and viral factor. See which ideas worked.

x5.74

287,979 views

The image features two white chihuahuas with overlaid text. The top chihuahua wears sunglasses. The bottom dog is wearing a red cape. A text box states "7 in 10 pet parents take better care of their pets than themselves". The background is a solid teal color.

x4.01

201,130 views

A cat rests comfortably on a soft white blanket, its head gently touched by a hand with painted pink nails. Text in a black and blue box overlays the image, stating a pet-related statistic.

x3.62

181,785 views

A young child and a woman are embracing a dog outdoors. The child is wearing a dark blue t-shirt with white and teal block lettering. The woman wears a black v-neck. A large, black and white husky is positioned on the right side of the frame. A light blue rectangular text overlay displays a message.

x3.28

164,520 views

A close-up shot of a Great Dane puppy lying on the ground amidst leaves and twigs. The dog has a mottled, gray and white coat and is holding a small object in its mouth. The background is blurred green foliage. A pink rectangular text overlay is superimposed on the image.

x3.99

200,489 views

A woman sits in front of a window, holding a laptop. A text overlay on a red background displays information. She appears to be smiling and looking towards the camera, with a neutral expression. The background includes hints of a modern interior.

x2.56

128,340 views

A woman is facing a man who is sitting on a gray chair. Both are wearing a top. The woman is holding something while the man is holding a phone. The hook text in the image is on a colored rectangular shape. There is text at the top of the image in a white background. The background of the image has flowers and books on a shelf.

x3.52

176,756 views

The cover image shows a woman with dark hair in the foreground, reacting with a surprised expression. Behind her, a scene from the Barbie movie is visible with Margot Robbie sitting in a pink convertible. Text overlays read 'BARBIE MOVIE THEORIES'.

x2.09

104,834 views

Two women are shown smiling while interacting with a microphone and holding glasses of red liquid, likely wine or a cocktail, in front of a backdrop with logos. The woman on the left is holding the microphone, and the woman on the right is holding a glass. Both women have light skin, and the one on the left has blond hair and the one on the right has brown hair. The lighting appears to be from overhead.

x2.17

108,964 views

Two women are standing close together, both smiling at the camera. A large, blue rectangle in the center of the image has white text reading "FILMING IN THE OFFICE". The woman on the left is holding a phone and a small black object, and is wearing a cream-colored jacket. The woman on the right is holding a camera, and is wearing a green dress.

x4.54

228,106 views

A woman with dark hair is filmed from the chest up, smiling while talking. A soccer game is displayed behind her, where players are visible and the goal net is in the background. Text appears in a box in the bottom left.

x2.72

136,624 views

A person is standing with their back to the camera, wearing a grey robe and a towel wrapped around their head. They are facing a white cabinet with a coffee machine on top. The background is a minimalist white room.

x3.37

169,169 views

A woman and her dog are by a lake with buildings in the background. She is holding a Norwegian flag.

x4.95

248,706 views

Top hooks from @klarna

Ah atlast, ii's Black Friday
287K views · viral factor x5.74
get ready with me for Norway Day
248K views · viral factor x4.95
FILMING IN THE OFFICE
228K views · viral factor x4.54
7 in 10 pet parents take better care of their pets than themselves
201K views · viral factor x4.01
4 in 10 pet parents say their fur baby was a "starter child"
200K views · viral factor x3.99
Nearly half of pet owners would give up eating out if it meant free pet expenses
181K views · viral factor x3.62
New parents make 2,000 google searches in their first year!
176K views · viral factor x3.52
Sunday reset
169K views · viral factor x3.37
Kids with pets spend more than double the time caregiving than kids without pets
164K views · viral factor x3.28
and of course Lynn Williams has been an absolute cheat code for the team
136K views · viral factor x2.72

Niches @klarna posts in

Pet Care · 4 videos · 31%
Socials · 4 videos · 31%
Lifestyle · 3 videos · 23%
Ecom · 1 video · 8%
Relationships · 1 video · 8%

Formats @klarna uses

Selfie with Background · 6 videos · 46%
Creator face over in-app footage · 1 video · 8%
Laptop Display · 1 video · 8%
Lying in Bed · 1 video · 8%
Mic in Hand · 1 video · 8%
Sign Holder · 1 video · 8%
Story in slideshow · 1 video · 8%

@klarna by the numbers

The library has 13 viral TikToks from @klarna, with 2.3M views in all. The median video has 176K views, and the most viral reached a viral factor of x5.74. The biggest niche is Pet Care, with 4 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library: 13
Platform: TikTok only
Total views: 2.3M (2,337,402)
Median views per video: 176K
Median viral factor: x3.52
Highest viral factor: x5.74

These figures cover all 13 videos in this list, not only the cards above.

Questions about @klarna

What video formats does @klarna use?

In @klarna's videos in the library, the most used formats are Selfie with Background (6 videos), Creator face over in-app footage (1) and Laptop Display (1).

Which @klarna hooks went most viral?

The most viral hook in @klarna's videos in the library is “Ah atlast, ii's Black Friday” (viral factor x5.74, 287K views), followed by “get ready with me for Norway Day” (x4.95). Every hook on this page links to its video.

How many views do @klarna's videos get?

Across 13 videos, the median is 176K views, and together they have 2.3M views. The median viral factor is x3.52: the typical video got 3.52 times its creator's usual views.