@resy: 14 viral Instagram Reels

14 viral Instagram Reels by @resy (best x26.8), with each video's hook, views and viral factor. See which ideas worked.

A close-up shot of a plated dish, featuring a square-shaped tempeh covered in large green leaves, resting on a vibrant orange sauce. The plate has a floral patterned rim. The background is blurred, suggesting an interior setting.

x26.8

515,799 views

Two men stand side by side in front of a restaurant. The text overlay in the image says 'Eating With Experts.' The architecture features a black awning with the restaurant's name lit up in bright white neon. Below the awning are windows showcasing plants, and multiple lit neon signs. The two men are facing forward, smiling, and appear to be posing for the camera.

x24.6

541,183 views

A man in a grey shirt is holding up chopsticks with noodles for a cover image of a Miami hot spots video. The text overlay reads "10 Miami Hot Spots, ResyRegular". The image is shot in a restaurant setting, with other people visible in the background.

x5.61

122,859 views

The image features a view through a window with a partial silhouette of a person in the foreground. In the blurred background is a blue-and-white airplane wing. The central text overlay reads "CULINARY COLLECTIVE" and "BY THE CENTURION® LOUNGE." Below are the logos for RESY and AM EX.

x2.59

56,156 views

x4.98

90,493 views

The cover image shows a close-up of a meatball parm sandwich, cut in half to reveal the filling. The sandwich has a sesame seed bun with a melted cheese and red sauce filling in the middle. A hand is holding the sandwich, placed against a dark background with some indication of other food elements like fries and ketchup.

x2.54

50,654 views

The image shows a woman with short dark hair smiling while holding an opened oyster with reddish sauce in one hand and metal chopsticks in the other. She is wearing a black vest over a striped shirt, and a glimpse of a partially visible stainless steel cup and plate appear in the background. Oysters on ice are in the lower part, the scene is well-lit.

x2.23

47,053 views

Two people, one male and one female, are seated in front of a blurred background, likely indoors. The man on the left has dark hair styled up, a dark shirt and corduroy pants, and white sneakers with orange socks. He has a serious expression. The woman on the right is wearing a cap, jeans and a black shirt, smiling. The man's elbows rest on his knees with his hands clasped. A text overlay says 'Hi, this is Gn Chan.'

x3.32

45,974 views

A well-lit restaurant interior. A waitress is approaching a table with served meal and a small table lamp. People are sitting at other tables.

x4.00

55,230 views

The cover image presents a lively outdoor lounge setting, likely for an event. The scene features a white tent structure with a partial view of the sky. Inside, a bar with a red and white checkered facade is active with several people. Behind the bar, there are shelves with glassware, and staff members are seen preparing drinks. Prominent signage displays "THE RESY LOUNGE," with logos of American Express and Delta Air Lines visible. The composition is a vertical shot, capturing a snapshot of the lounge environment with a focus on activity and branding.

x2.73

37,365 views

The image shows a woman standing in front of a pallet of boxes, holding a box with a cookie design. She is wearing a white shirt, overalls, and a bandana. Text overlay on the image says 'Resy Cookie Box Blind Taste Test with Christina Tosi'.

x3.51

50,629 views

A close-up shot of a dessert, likely a sundae, being served. The sundae sits in a clear glass, layered with white cream, brown topping, and sprinkled with what appears to be toasted coconut flakes. A spoon is in the sundae, in the process of scooping a bite.

x11.4

163,504 views

A man in a chef's coat with a beige apron is preparing food, holding a small bowl of chopped red tomatoes in his right hand and a spoon in his left, with various ingredients in glass bowls in front of him. The background includes a kitchen setting with decorations.

x3.68

52,396 views

Two men are standing on artificial turf with a large red sign in the background that says the text "Find your restaurant". Text overlay in the bottom of the image reads "What would you do to get one there?"

x4.50

102,277 views

Top hooks from @resy

YOU GOTTA TRY THIS Tempeh at HAGS
515K views · viral factor x26.8
Eating With Experts
541K views · viral factor x24.6
It was hands down the best thing we had.
163K views · viral factor x11.4
10 MIAMI HOT SPOTS RESY REGULAR
122K views · viral factor x5.61
The Resy Dream Team Dinners Hellbender
90K views · viral factor x4.98
What would you do to get one there?
102K views · viral factor x4.50
This winter, show up for restaurants.
55K views · viral factor x4.00
Resy Cookie Box Blind Taste Test with Christina Tosi
50K views · viral factor x3.51
Hi, this is Gn Chan.
45K views · viral factor x3.32
THE RESY LOUNG
37K views · viral factor x2.73

Niches @resy posts in

Food & Drink · 13 videos · 93%
Relationships · 1 video · 7%

Formats @resy uses

Selfie with Background · 9 videos · 64%
Mic in Hand · 1 video · 7%
Plate and Quote · 1 video · 7%
Sign Capture · 1 video · 7%
Street Interviews · 1 video · 7%
Zoom Out Reveal · 1 video · 7%

@resy by the numbers

The library has 14 viral Instagram Reels from @resy, with 1.9M views in all. The median video has 55K views, and the most viral reached a viral factor of x26.8. The biggest niche is Food & Drink, with 13 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library: 14
Platform: Instagram Reels only
Total views: 1.9M (1,931,572)
Median views per video: 55K
Median viral factor: x3.84
Highest viral factor: x26.8

These figures cover all 14 videos in this list, not only the cards above.

Questions about @resy

What video formats does @resy use?

In @resy's videos in the library, the most used formats are Selfie with Background (9 videos), Mic in Hand (1) and Plate and Quote (1).

Which @resy hooks went most viral?

The most viral hook in @resy's videos in the library is “YOU GOTTA TRY THIS Tempeh at HAGS” (viral factor x26.8, 515K views), followed by “Eating With Experts” (x24.6). Every hook on this page links to its video.

How many views do @resy's videos get?

Across 14 videos, the median is 55K views, and together they have 1.9M views. The median viral factor is x3.84: the typical video got 3.84 times its creator's usual views.