@facebook: 14 viral Instagram Reels

14 viral Instagram Reels by @facebook (best x18.0), with each video's hook, views and viral factor. See which ideas worked.

The cover image shows a pizza constructed from colorful building blocks on a metal pizza peel. The pizza is made with a yellow crust and red sauce, with block-shaped toppings like pink ham, white mushrooms, and black olives. Three white heart emojis float near the pizza. The background includes a wood surface, a brick wall, and bowls and plates with other building block elements. The overall composition is vibrant, engaging, and playful.

x3.00

12,245,302 views

A creative shot of an arrangement on a sandy beach, showing a black top hat, two cartoon eyes (one light green with dark green detail, one blue with dark blue detail), a pink tongue and two prominent teeth as if it is a character. The background is the blurred view of the ocean and the sky. Floating above and to the left are two laughing emojis and a red heart emoji.

x10.8

39,657,413 views

A close-up shot of a piece of food angled slightly to the upper right. The food has a golden-brown exterior, and a darker, possibly charred area near the top. Small, dark brown chocolate chips have been scattered across the surface. The background is plain white.

x18.0

66,158,163 views

The cover image features two men engaged in an arm wrestling match at a round table. The man on the left is smiling broadly, while the man on the right is wearing sunglasses. The background includes a window with a view of buildings. There are laughing emojis added to the image.

x1.67

6,153,143 views

An overhead shot shows a woman creating a fabric portrait on the floor using various colored and patterned clothing items. The face, made of folded fabrics, is placed against a large, light blue sheet. A dog is visible in the back of the messy room. Facebook reaction emojis are scattered around.

x4.29

11,641,155 views

A woman is holding a hair straightener to her white shirt, as if ironing the wrinkles. A blue text box at the bottom reads, 'When you remember you have free will'. There are laughing emojis on the image.

x6.19

16,792,706 views

A close-up studio shot featuring a detailed charcoal drawing of a Black woman's face. The artwork is on a light-colored canvas with visible pencil guidelines. The woman is depicted with dark hair styled in an intricate updo. The artist's hand, holding a torch, is visible near the bottom right, near the work of art, and the torch light is hitting the bottom of the canvas. The overall effect is a blend of artistry

x5.86

24,253,353 views

A split-screen image showing a soccer player on a rooftop soccer field. The top half shows him from the back, wearing green, preparing to kick the ball towards a goal. The bottom half has a green screen suit version of the same person running towards the ball and a goal. Text overlays indicate the result of the play versus behind-the-scenes.

x5.37

22,221,589 views

A group of five people, all appearing to be male, are posed outside in a grassy area. They are wearing traditional garments, including red and white wrap skirts and floral necklaces. The person in the center is wearing a dark collared shirt and white pants, shoes, and is posed with his hands on his waist. The other four are shirtless. The background includes a large, green tree, part of a building (possibly a large house or estate), and some cars. Floating heart emojis are added across the scene.

x8.17

33,790,258 views

A promotional image featuring Alexandra Kay, a blonde woman in a denim dress and knee-high boots, waving. She is in a tent-like setting with a backdrop of a horse and travel trunks. Floating heart emojis and text overlays enhance the image.

x2.76

11,398,511 views

A woman wearing sunglasses and a long black coat walks down a sunny street with a Bernese Mountain Dog on a leash. Animated red hearts with white hearts inside float around them, adding a playful touch. The background features palm trees, a blue sky, and houses, suggesting a residential area.

x4.08

16,867,160 views

Three women are standing outside, presumably at a music festival, with trees and attendees in the background. The woman on the left is wearing a red outfit with white fringing on her jacket, a white cowboy hat, and sunglasses. The woman in the middle is wearing a black outfit with a black cowboy hat and holding a red hat. The woman on the right is wearing a white top and jeans, holding a microphone. Overlaid on the image are the words 'STAGECOACH' and 'SUPERLATIVES'.

x7.66

31,705,605 views

A man is upside down, leaning against a light pink wall with his head pressed against it, his legs are up toward the right on the frame. He is wearing a black hoodie, burgundy shorts, and red Adidas sneakers. The wall shows three yellow emojis each with a surprised expression. In the background, there are stairs and a water bottle.

x3.58

40,692,726 views

A close-up shot of a white snake yawning, its mouth wide open, set against a pink textured background. The snake is curled, and its pink inner mouth and red eyes are visible. Floating above, there are two heart emojis.

x3.12

35,855,032 views

Top hooks from @facebook

When you’re loving your fit and HAVE to capture a new profile pic
39M views · viral factor x10.8
STAGECOACH SUPERLATIVES
31M views · viral factor x7.66
When you remember you have free will
16M views · viral factor x6.19
RESULT vs BTS
22M views · viral factor x5.37
Folding laundry but make it ✨art✨
11M views · viral factor x4.29
Who needs a gym when the world is your playground?!
40M views · viral factor x3.58
Fun fact: Snakes yawn too 🤯
35M views · viral factor x3.12
ALEXANDRA KAY
11M views · viral factor x2.76

Niches @facebook posts in

Socials · 4 videos · 29%
Creative Tools · 3 videos · 21%
Fitness · 2 videos · 14%
Food & Drink · 2 videos · 14%
Pet Care · 1 video · 7%
Travel · 1 video · 7%

Formats @facebook uses

Selfie with Background · 7 videos · 50%
Aesthetic food slideshow · 1 video · 7%
Before vs After · 1 video · 7%
Candid, unscripted · 1 video · 7%
Face Close-Up · 1 video · 7%
Funny Filter Face · 1 video · 7%
Walking Shot · 1 video · 7%

@facebook by the numbers

The library has 14 viral Instagram Reels from @facebook, with 369M views in all. The median video has 23M views, and the most viral reached a viral factor of x18.0. The biggest niche is Socials, with 4 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library: 14
Platform: Instagram Reels only
Total views: 369M (369,432,116)
Median views per video: 23M
Median viral factor: x4.83
Highest viral factor: x18.0

These figures cover all 14 videos in this list, not only the cards above.

Questions about @facebook

What video formats does @facebook use?

In @facebook's videos in the library, the most used formats are Selfie with Background (7 videos), Aesthetic food slideshow (1) and Before vs After (1).

Which @facebook hooks went most viral?

The most viral hook in @facebook's videos in the library is “When you’re loving your fit and HAVE to capture a new profile pic” (viral factor x10.8, 39M views), followed by “STAGECOACH SUPERLATIVES” (x7.66). Every hook on this page links to its video.

How many views do @facebook's videos get?

Across 14 videos, the median is 23M views, and together they have 369M views. The median viral factor is x4.83: the typical video got 4.83 times its creator's usual views.