Skip to content
VIRAL SWIPE FILE
tiktok logo

@maddie.meloooche

The glow up I deserve

2 years ago

Viral factor:x337
Views:4,625,723
Engagement:11.25%
Niche:Beauty Scanners
Format:Face Close-Up,Top-down Face Angle
View original video (opens in new tab)

How it compares

Viral factor
x337: about 337 times the views @maddie.meloooche usually gets. Viral factor divides a video's views by its account's usual views, so it measures how far the video beat its creator's normal reach, whatever the size of the account.
Views
4,625,723 views.
Engagement
11.2% engagement rate. 519,632 likes, 610 comments.
Hook
“The glow up I deserve”: the opening line, the part that has to stop the scroll.
Filed under
niche: Beauty Scanners; formats: Face Close-Up, Top-down Face Angle.
Against the Beauty Scanners niche
Against the Face Close-Up format
Against the Top-down Face Angle format
Views against the Beauty Scanners niche
Engagement against the Beauty Scanners niche

Study more like it

Related viral videos

More Beauty Scanners videos

A young Black woman is the focus, seated in front of a blurry background with low lighting. Her hair is styled in braids with curled ends, and she wears a neon-green top and a scarf draped over her shoulders. The text overlay features white text, highlighting a message about beauty and skin color. The background suggests a cafe or restaurant setting with light fixtures.

x20.2

55,474 views

instagram logo
The cover image is split into two sections. The top half displays a close-up of red, glossy lips with a small section of a person’s face visible. A lipstick is held up to the lips. The bottom half shows the lips of an older person covered in red gloss, evoking a sense of beauty and transformation.

x5.41

458,052 views

instagram logo
A selfie-style shot of a woman on a city street. She is in the foreground, smiling slightly. The background shows a sidewalk, some buildings, and other people walking. She is wearing a grey tank top. Text overlayed shows: 'never saw myself with the right makeup routine 🥺'

x42.4

18,211 views

tiktok logo
The image is a split picture, the left side depicts a loofa and a side profile illustration of a woman, the right side features a silicone body scrubber and another side profile illustration of a woman. The woman on the right is in dark silhouette.

x3.12

63,331 views

instagram logo
A portrait shot of a woman with dark hair and red lipstick, wearing a white top, against a neutral background. Text overlay reads "bold lips vs.."

x32.2

100,065 views

instagram logo
A young woman is seated at a table, with a table full of perfumes in the foreground. She is looking downward with her eyes closed and her hand resting on her forehead in a gesture of contemplation. She is wearing a purple top. The overall setting seems to be her room. The background includes a curtain.

x39.9

125,011 views

instagram logo
A close-up selfie of a person’s face covered in a pink skincare mask. Text overlayed on the screen describes the scene.

x9.55

9,190 views

tiktok logo
A young woman is holding two product boxes in each hand, smiling at the camera. The box in her left hand is light blue, and the box in her right hand is pink. The background seems to be a beige wall.

x3.35

85,955 views

tiktok logo
A close-up portrait of a person with a light complexion, fair eyebrows, and light eyes against a dark gray background. They wear a green, off-the-shoulder top and large gold hoop earrings. The face has a touch of makeup and a neutral expression. Text overlay is present at the bottom with a slight blush on the cheeks, the upper face is bare, and the individual appears to be looking slightly upwards and to their right. The lighting seems natural, and the overall composition is simple, focusing on the person's face.

x29.4

12,627 views

tiktok logo
The image features a woman with long, wavy hair, standing in a misty environment. She wears a light-colored top. The background is blurred with a soft, ethereal effect, with muted green and grey tones suggesting a forest or outdoor setting.

x12.0

128,895 views

tiktok logo
A close-up of a woman with dark hair applying concealer under her eye with an applicator. The image is well-lit, with a focus on the woman's face and the makeup application. The background is blurred, keeping the focus on the foreground. A text overlay on the image suggests it promotes a specific concealer.

x7.13

31,802 views

tiktok logo
The image is a close-up selfie featuring a person with light-colored hair and multiple facial piercings, including a septum ring, and what appears to be an eyebrow piercing. They are holding a small, white, star-shaped object close to their nose, potentially a pore strip or similar skincare item. Tattoos are visible on their hands, and the overall composition has a casual, intimate feel, possibly showing a skincare routine or beauty-related action.

x1.00

43,459 views

tiktok logo
A selfie-style video shows a woman holding a tube of blush, squeezing it out. The woman has dark curly hair and is wearing a light-colored shirt. The word "blushholic" is shown in white letters at the bottom center of the frame.

x5.45

17,470 views

instagram logo
The image is a vertical infographic illustrating remedies for chapped lips. It features three sets of visuals. The top section shows a pair of pink lips, a jar of Vaseline, and a jar of honey, all labeled with their respective names. The bottom section shows three cartoon women in profile. The first is brunette, with a thought bubble with a brain in the shape of a brain over her knee. The second is a woman with black hair. The third is a woman with brain in the same shape as the one on the first woman but styled on her head. The background is white.

x8.42

1,112,211 views

instagram logo
A young woman with long brown hair is applying lip liner in front of a mirror, wearing a white robe. The background includes a light-colored wall and soft warm lighting.

x3.43

78,280 views

tiktok logo
A selfie-style shot featuring a woman and a cluttered collection of perfumes and beauty products. The woman is in the background, holding a perfume bottle, with the focus on the products in the foreground. The text "VANILLAHOLIC" is overlaid on the center of the image.

x2.08

6,662 views

instagram logo
The cover image shows a close-up view of a person holding a jar that they are about to open while sitting near a beach. The person is using their finger to touch the contents of the jar, a dark brown gel. The fingers have light pink nail polish and are adorned with two gold rings. The person's legs are partially visible, and they are sitting on sandy beach. The background contains the ocean, and the sky, suggesting a sunny day. The text overlay reads "WANT THAT EURO GLOW?!"

x2.41

6,766 views

tiktok logo
A medium shot shows a fair-skinned, young Asian woman in a tank top. She is holding a large container of Vaseline petroleum jelly, looking down at it with a neutral expression. The background is a room with a textured wall and a curtain. The lighting seems to come from the ceiling, casting slight shadows.

x2.16

6,742 views

instagram logo
The cover image is a close-up selfie of a person with a light-skin complexion, wearing a white head wrap. The person is looking up and to the left. The person is wearing a gold necklace, multiple gold bracelets, and a green bracelet. The lighting is natural, and the background is blurred. The person has a piercing in their nose, thick eyelashes, and glossy lips.

x6.06

51,680 views

tiktok logo
A young woman with long brown hair, bright red lipstick, and long eyelashes is seen puckering her lips. She wears a white top with a bedazzled design. A red flower collar is around her neck. The background is slightly blurred showcasing a room lit with warm light.

x5.02

796,281 views

instagram logo
The cover image shows a young woman, seen from the chest up, gazing slightly upwards. She is positioned at an angle, with her face and hair taking up most of the frame. Her dark hair cascades around her face. She wears makeup, and a necklace featuring a pendant. The background is indistinct and out of focus.

x2.80

8,085 views

tiktok logo
A close-up shot of a woman's face from the chest up, with skincare product dots on her face. She has her eyes closed and is touching her cheek with her fingers. The background includes a shelf with items and a closet.

x15.6

232,686 views

tiktok logo
The image shows a close-up of a person's shoulder and neck. A delicate gold necklace with a cross charm is visible. The skin appears smooth and illuminated. Lines and text are overlaid, suggesting a skincare or wellness theme focusing on eliminating plastic and chemicals for clearer skin.

x3.38

44,078 views

tiktok logo
A close-up shot of a person's face, likely a selfie. The subject has dark skin, dark eyes, and is wearing their hair in multiple braids. The background is out of focus.

x2.72

27,237 views

tiktok logo
The cover image features a young woman with long brown hair and a fair complexion, whose face is partially obscured by a large orange carrot. The background is a soft gradient of purple and blue, adorned with neon butterfly and carrot-shaped lighting. A cartoonish white rabbit is positioned on the right, while a hand cursor graphic points towards a pink shape that resembles a carrot's tail at the bottom.

x2.47

237,323 views

tiktok logo
The image is a selfie of a young man, likely indoors. He's facing the camera directly with a neutral expression. The lighting is somewhat flat, and the background is a plain wall. Overlaid on the image are seven white rectangular text labels describing different features. These are arranged around the man’s face, pointing out traits like "unhealthy habits," "bad posture," "low test," "recessed jaw," and more. The overall design is straightforward, with black text against the man's skin tone and the white text boxes.

x2.30

18,054 views

instagram logo
A close-up selfie featuring a woman with dark hair, warm-toned skin, and makeup. She is looking directly at the camera with a soft smile. The image is well-lit, and the background is slightly out of focus.

x6.80

1,086,339 views

instagram logo
A person's face is partially covered by their hands, showcasing long, manicured nails with small embellishments. The nails are painted a light color, and the person is wearing a white top and rings. The composition is close-up and brightly lit.

x6.77

229,026 views

tiktok logo
The cover image is a close-up shot of a person's thigh and hand holding an open jar of tanning gel. The person's leg is tanned and in the background is what appears to be a pool. The jar is orange with brown and gold labels, including a logo. A finger is dipping into the dark, gel-like product. The hand also has a gold ring with a gem. The overall composition has a focus on beauty and skincare, with natural light.

x8.82

24,780 views

tiktok logo
A woman with long brown hair is holding a halved lemon and a pink fluffy object. The background features two neon butterfly lights.

x3.74

359,197 views

tiktok logo
A close-up shot features a young woman with long, vibrant red hair. She has fair skin, rosy cheeks, and bold red lipstick. Her eyes are a light color, and she is looking directly at the camera with a slight smile. She wears a low-cut white top. The background is out of focus.

x5.26

173,510 views

tiktok logo
A woman with fair skin and dark, slicked-back hair is the central focus, holding two beauty products. To her left, she presents a bright yellow spray bottle with dark blue accents and the words "Quick Faced." In her right hand, she holds small, white spray bottle. A small, open jar of a light-colored powder is visible in her left hand in the center of frame.

x5.02

37,791 views

tiktok logo