pov: it was the day before your birthday, but unlike the past few years, there was no excitement fluttering in your chest—only silence and a growing ache.

over 1 year ago

Viral factor:x3.70

Engagement:36.62%

How it compares

Viral factor: x3.70: about 3.70 times the views @jayaein_ usually gets. Viral factor divides a video's views by its account's usual views, so it measures how far the video beat its creator's normal reach, whatever the size of the account.
Views: 215,640 views.
Engagement: 36.6% engagement rate. 64,203 likes, 119 comments, 3,496 shares, 11,151 saves.
Hook: “pov: it was the day before your birthday, but unlike the past few years, there was no excitement fluttering in your chest—only silence and a growing ache.”: the opening line, the part that has to stop the scroll.
Filed under: niche: Relationships; format: Story in slideshow.

Against the Relationships niche: 2.1× the median of the videos in the library (median 000,000).
Against the Story in slideshow format: 2.1× the median of the videos in the library (median 000,000).
Views against the Relationships niche: 2.1× the median of the videos in the library (median 000,000).
Engagement against the Relationships niche: 2.1× the median of the videos in the library (median 000,000).