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VIRAL SWIPE FILE
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@isabellemathers

my heaven

over 1 year ago

Viral factor:x23.8
Views:6,730,604
Engagement:21.96%
Niche:Lifestyle
Format:Lying in Bed
View original video (opens in new tab)

How it compares

Viral factor
x23.8: about 23.8 times the views @isabellemathers usually gets. Viral factor divides a video's views by its account's usual views, so it measures how far the video beat its creator's normal reach, whatever the size of the account.
Views
6,730,604 views.
Engagement
22.0% engagement rate. 1,276,929 likes, 1,461 comments, 90,942 shares, 108,565 saves.
Hook
“my heaven”: the opening line, the part that has to stop the scroll.
Filed under
niche: Lifestyle; format: Lying in Bed.
Against the Lifestyle niche
Against the Lying in Bed format
Views against the Lifestyle niche
Engagement against the Lifestyle niche

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