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VIRAL SWIPE FILE

@isabellemathers: 20 viral TikToks

20 viral TikToks by @isabellemathers (best x48.7), with each video's hook, views and viral factor. See which ideas worked.

A black and white photo shows a man carrying a woman in his arms. The man is viewed from the back, walking towards the right. He is wearing dark clothing and holding a black purse. The woman is wearing a black outfit and high heels. The setting appears to be outside, with a building in the background and bushes along a walkway.

x48.7

15,308,716 views

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A woman is shown in front of a mirror, applying lip liner while looking at the camera. She has long, wavy brown hair and is wearing a blush-colored top. The background shows a closet filled with clothes.

x2.04

640,151 views

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A person, viewed from the waist up and from the back, stands in a bright room, turned slightly to the right. They wear a black off-the-shoulder top and light blue jeans. The person is styled with hair pulled up and a handbag on their shoulder. Behind them, a full-length mirror reflects part of a modern white and light-colored interior. Some text is added overhead.

x10.8

3,392,160 views

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Two women wearing matching athletic attire stand in a studio setting, one filming with a phone mounted on a tripod. The studio has a large mirror propped against a wall, and a large studio light is set up behind them. The overall composition suggests a workout or lifestyle video is being filmed.

x2.38

792,218 views

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The cover image features two young women, both with long, dark hair and similar facial features, positioned side-by-side. They wear matching gray tops and are looking at the camera with open mouths, creating a sense of mirroring or duplication. The background is a high ceiling with industrial-style lighting, adding an urban and somewhat raw aesthetic to the shot.

x3.54

1,182,334 views

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The cover image shows two people's hands with long nails in front of the camera. The text is layered on top of the image, and the women are in what appears to be a car. One of the people is wearing a white coat, and the other is wearing a white top. One has a ring on their ring finger and the quote in the image says, "real best friends don't copy, they match".

x10.1

3,356,608 views

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A woman with light skin and long brown hair is in a room with a neutral color scheme, wearing a black tank top. She has makeup, and hair curlers in her hair. The background suggests a bedroom, with a closet visible on the right and a mirror on the left. The woman is looking and slightly gesturing towards the camera.

x2.42

747,244 views

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The cover image shows a blurred shot focusing on the back of a person’s head with long, brown hair. Text overlays are partially visible. The background is out of focus, but hints at an interior setting.

x3.87

1,093,243 views

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A serene scene of a bedroom with a large window overlooking the ocean. The bed is unmade, with white linens, suggesting a relaxed atmosphere. The sunlight streams in, illuminating the space and highlighting the view of the sea.

x23.8

6,730,604 views

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A young woman in a black outfit is holding a white document, positioned in front of a taller man in a cream-colored sweater and gray pants. They appear to be indoors, with a mirror and some white curtains visible in the background.

x13.7

3,862,064 views

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A bright, airy interior shot features a room with large windows opening to a view of the ocean. A woman stands near the window, holding the curtain. The room is decorated in neutral colors, with white furniture, a floral arrangement on the coffee table, and sunlight streaming in through the window. The overall impression is one of elegance, tranquility, and a dream lifestyle.

x4.39

1,239,500 views

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Two young women are at a concert or similar outdoor event. One is being held up on another's shoulders in the center. The woman on top is smiling with her arm up, pointing to the sky. The woman holding her up is also smiling and looking upwards. The crowd around them are blurred from motion.

x2.01

568,374 views

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Three young women stand closely together in front of a green leafy backdrop. They each wear sunglasses and stylish outfits. The woman on the left has blonde hair, a brown halter top, and white shorts. The middle woman has long, dark hair and a black top. The woman on the right has long brown hair, and a brown bikini top, and white skirt. The image is well-lit, featuring vibrant colors and a fashion-forward aesthetic.

x2.74

410,840 views

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Three young women pose outdoors against a green hedge backdrop. The focus is on the woman closest to the camera, with long wavy brown hair, wearing a red and white gingham crop top and a white ruffled skirt. She's making a kissing face. Two other women stand behind her, slightly out of focus, wearing casual outfits. The lighting suggests a bright, sunny day.

x9.61

1,375,915 views

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A young woman stands in a doorway, wearing a pink crop top and a white skirt, with dark boots. The background is slightly messy. The lighting is bright.

x2.54

363,182 views

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A woman with long, curly brown hair is holding her hair up with her hands. She is wearing a red and white checkered crop top and a white lace skirt. She has a light brown purse over her shoulder and a colorful bracelet on her wrist. The background is blurred, but appears to be outdoors.

x5.53

1,027,190 views

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A close-up shot of a person's face, angled slightly from above. The focus is on the features. Visible are the eyes, with long lashes, and the full, pink lips, and the soft cheeks that are flushed with blush.

x11.5

2,135,216 views

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A woman with long brown hair and glasses looks down at the camera. She is wearing a black top and standing in front of a bright, white background.

x2.01

373,575 views

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A woman stands in a well-lit room, posing for the camera. She wears a white crop top, a brown mini skirt, and dark sunglasses. She holds a small, dark-colored purse, and her right hand is in her hair. The background includes a bed, a ceiling fan, and white walls.

x5.57

1,034,711 views

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A woman stands in front of a plain white wall, wearing a white crop top, a brown mini skirt, and high heels. She is holding a black clutch. The lighting is bright and natural, and the composition is simple.

x3.56

661,371 views

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Top hooks from @isabellemathers

  1. my heaven

    6.7M views · viral factor x23.8

  2. when I saw my bf for the first time and realised he was 6'4

    3.8M views · viral factor x13.7

  3. draft for u

    2.1M views · viral factor x11.5

  4. my boyfriends daily entertainment

    3.3M views · viral factor x10.8

  5. real best friends don't copy, they match

    3.3M views · viral factor x10.1

  6. in honour of seeing tyla

    1.3M views · viral factor x9.61

  7. hi coachella

    1M views · viral factor x5.53

  8. when this is your morning routine

    1.2M views · viral factor x4.39

  9. 'i'm so shy' me when proud mary comes on:

    1M views · viral factor x3.87

  10. copy & paste x

    1.1M views · viral factor x3.54

Niches @isabellemathers posts in

Formats @isabellemathers uses

@isabellemathers by the numbers

The library has 20 viral TikToks from @isabellemathers, with 46M views in all. The median video has 1M views, and the most viral reached a viral factor of x48.7. The biggest niche is Lifestyle, with 5 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
20
Platform
TikTok only
Total views
46M (46,295,216)
Median views per video
1M
Median viral factor
x4.13
Highest viral factor
x48.7

These figures cover all 20 videos in this list, not only the cards above.

Questions about @isabellemathers

What video formats does @isabellemathers use?

In @isabellemathers's videos in the library, the most used formats are Selfie with Background (12 videos), Face Close-Up (4) and Hair Down Dance (1).

Which @isabellemathers hooks went most viral?

The most viral hook in @isabellemathers's videos in the library is “my heaven” (viral factor x23.8, 6.7M views), followed by “when I saw my bf for the first time and realised he was 6'4” (x13.7). Every hook on this page links to its video.

How many views do @isabellemathers's videos get?

Across 20 videos, the median is 1M views, and together they have 46M views. The median viral factor is x4.13: the typical video got 4.13 times its creator's usual views.