- Viral factor
- x21.1: about 21.1 times the views @duolingo usually gets. Viral factor divides a video's views by its account's usual views, so it measures how far the video beat its creator's normal reach, whatever the size of the account.
- Views
- 66,370,858 views.
- Engagement
- 11.6% engagement rate. 7,554,213 likes, 117,814 comments, 1,479,809 shares, 515,326 saves.
- Hook
- “guys duo died btw im deaf so i hope this is a sad song”: the opening line, the part that has to stop the scroll.
- Filed under
- niche: Socials; format: Crying.
- Against the Socials niche
- 2.1× the median of the videos in the library (median 000,000).
- Against the Crying format
- 2.1× the median of the videos in the library (median 000,000).
- Views against the Socials niche
- 2.1× the median of the videos in the library (median 000,000).
- Engagement against the Socials niche
- 2.1× the median of the videos in the library (median 000,000).