@wayfair: 16 viral TikToks

16 viral TikToks by @wayfair (best x866), with each video's hook, views and viral factor. See which ideas worked.

The image shows a kitchen scene with a white window in the background, filled with various hanging plants. The foreground features a countertop with a sink, a faucet, and some kitchen items. Text overlay suggests an alternative to curtains for hanging plants.

x101

171,620 views

A well-lit living room showcases a cozy sectional sofa with various throw pillows, a coffee table with decor, a round ottoman in the foreground, and decorative lighting fixtures. The color palette includes muted greens, warm browns, and soft whites.

x99.3

153,663 views

Image shows the interior of a small shed converted into an indoor hot tub setup. The shed has dark walls and is lit by a soft, ambient light. There is a hot tub in the corner, a small wet bar, and some decor items. Open doors reveal a glimpse of the exterior.

x71.0

109,798 views

A clear glass beverage dispenser sits on a patio with a wicker sofa and red pillows in the background. The dispenser has a silver spigot and a lid. Text on the image says, 'Weirdly Satisfying Summer Drink Recipe' and '(Makes 2.5 gallons!)'.

x3.87

7,917 views

An interior shot of a laundry room or utility area shows a door on the left and white appliances and shelving on the right, with a patterned rug in the foreground. The walls are light green vertical paneling. The floor has a light-colored, grey, herringbone pattern. The appliances, including a set of stacked washers and dryers, are white with black control panels and are positioned next to a window that shows an out-of-focus green yard. Two large wicker baskets are mounted on the walls between the door and the window. A smaller wicker basket sits atop the stacked machines.

x21.8

44,643 views

x4.29

7,342 views

The image features colorful flowers in a garden setting. A water fountain is in the foreground with water spraying upwards. The background consists of a greenhouse and the greenery of yard.

x3.87

6,568 views

A well-lit bathroom with a bathtub, toilet, and sink. The bathroom has white walls, a white ceiling, a large window, black and white tiled flooring. There is a vase of green plants on a black toilet. The scene looks stylish and clean.

x3.37

5,705 views

The image shows a sunroom with large windows and a woman interacting with a chair. The room has ample natural light, enhancing the airy feel. Two striped chairs are in the foreground, and the woman, dressed in a neutral-toned top and dark pants, is positioned near one of the chairs, possibly adjusting it. The neutral color palette of the room is complemented by the greenery visible through the windows.

x3.00

5,695 views

The cover image shows a man dressed in a purple jumpsuit, posed as a chair on a circular platform. He is in front of a backdrop of a large golden curtain framed by an archway. The text 'Chair-ades' is above the arch.

x468

890,464 views

x438

687,777 views

A living room scene featuring a partial view of a white couch with a maroon pillow and a wooden barrel-shaped side table. A person's arm is reaching towards the table. In the background is a shelf with decorative items. Plants and a patterned rug complete the cozy atmosphere.

x5.40

8,240 views

A person stands with arms raised, holding onto a curtain rod, showcasing a window with curtains drawn. Text overlayed reading '2 curtain hacks you need to know.' The background includes a glimpse of the room's interior.

x111

189,159 views

The image is of a laundry room with several wicker baskets on wooden shelves against a floral wallpaper backdrop. The top shelf holds three baskets, while the second shelf features a single basket with a cut-out handle. The wallpaper is white with blue floral pattern. The lighting appears to be natural.

x14.0

27,203 views

A hand holds a transparent lamp under the stream of water in the shower. The water cascades from the lamp, creating a visually striking effect.

x866

1,681,845 views

A kitchen interior featuring white cabinet doors with black hardware. Above a white tiled backsplash, a framed still life painting, kitchen utensils in a white jar, and wooden salt and pepper grinders. The text overlay asks, "which would you choose?"

x3.28

6,370 views

Top hooks from @wayfair

why does a shower lamp seem so wrong but feel so right?
1.6M views · viral factor x866
Chair-ades
890K views · viral factor x468
2 curtain hacks you need to know
189K views · viral factor x111
Need more places for plants? Skip the curtains and hang plants instead!
171K views · viral factor x101
when i first moved in vs now
153K views · viral factor x99.3
"Indoor" hot tub? Yes, please!
109K views · viral factor x71.0
Decorating your home for you and you only
44K views · viral factor x21.8
My wife hates laundry, so she built a pretty laundry room to motivate both of us stay on top of laundry, and you won't believe what happened next!
27K views · viral factor x14.0
Laundry day, but make it cute
7.3K views · viral factor x4.29
Plants love it. People do too. 😌
6.5K views · viral factor x3.87

Niches @wayfair posts in

Lifestyle · 10 videos · 63%
DIY · 3 videos · 19%
Gaming · 2 videos · 13%
Food & Drink · 1 video · 6%

Formats @wayfair uses

Selfie with Background · 11 videos · 69%
Mic in Hand · 1 video · 6%

@wayfair by the numbers

The library has 16 viral TikToks from @wayfair, with 4M views in all. The median video has 35K views, and the most viral reached a viral factor of x866. The biggest niche is Lifestyle, with 10 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library: 16
Platform: TikTok only
Total views: 4M (4,004,009)
Median views per video: 35K
Median viral factor: x17.9
Highest viral factor: x866

These figures cover all 16 videos in this list, not only the cards above.

Questions about @wayfair

What video formats does @wayfair use?

In @wayfair's videos in the library, the most used formats are Selfie with Background (11 videos) and Mic in Hand (1).

Which @wayfair hooks went most viral?

The most viral hook in @wayfair's videos in the library is “why does a shower lamp seem so wrong but feel so right?” (viral factor x866, 1.6M views), followed by “Chair-ades” (x468). Every hook on this page links to its video.

How many views do @wayfair's videos get?

Across 16 videos, the median is 35K views, and together they have 4M views. The median viral factor is x17.9: the typical video got 17.9 times its creator's usual views.