@truecaller: 18 viral TikToks

18 viral TikToks by @truecaller (best x336), with each video's hook, views and viral factor. See which ideas worked.

A medium shot of a man looking directly at the camera with a concerned expression. The background is filled with overlaid comment bubbles from various social media users, many of them referencing a character named Saul Goodman or a similar nickname, and also showing a 'Better Call Gustaf' text bubble.

x79.3

279,538 views

A screenshot of a phone screen with a dark grey background. The text "What can I help with?" is at the top, written in white, and the user is in the process of typing "What is" at the bottom, just above the tools and send button.

x2.87

10,120 views

The cover image shows a smartphone interface with a black and gray color scheme. The upper center displays the text "InquireAI". The main body of the screen displays the question "What can I help with?" in white, bold font. The background is entirely black. The interface features a text input area, a microphone icon, and other tools at the bottom.

x3.13

11,032 views

A man with blond hair is sitting at a desk looking up at a computer screen. He wears a blue blazer over a light pink polo shirt. A yellow sports jersey is hanging on the wall behind him. On the desk is a white keyboard, a mug with a yellow and purple design, and the edge of a computer monitor

x180

634,916 views

A man is talking on a phone looking concerned. He is wearing a blue blazer over a pink polo shirt. The background has a blurred view of an exterior setting.

x129

456,668 views

A man in a blazer is standing, smiling, with a light blue text overlay that says 'Gustaf's guide to queueing in Sweden', placed over a light blue background with a white border, and the Swedish flag to the right. He is positioned in front of other people. The background is a room with large windows.

x86.4

304,432 views

A person wearing sunglasses is holding a phone to their ear and another phone in their other hand. They are in a room that appears to be an office with some visible books.

x3.61

12,729 views

A man with blonde hair sits at a desk, looking towards the viewer in front of a computer screen, with a humorous text overlay placed on the image. Behind him, a yellow sports jersey hangs on the wall.

x95.3

336,008 views

A man in a bathroom setting addresses the camera, wearing a blue blazer and a pink shirt. A text box overlaid on the image asks: "Is it ok to answer calls in the bathroom?" The background has black square tiles.

x166

587,853 views

A man with blond hair is on a phone call outdoors. Text overlayed on the image reads: 'Gustaf tries online dating', with a pink heart and a pencil-like object. He is wearing a black jacket and a light-colored shirt.

x182

649,513 views

Two men are standing close together, facing the camera. The man on the left is wearing a blue blazer over a light pink shirt and jeans, while the man on the right is wearing a black sweater and black pants. A text overlay in a blue box says, "Gustaf learns about the AI Machine". The background is a neutral wall with some visible equipment.

x336

1,200,101 views

The image features a man with a serious expression against a blurred background. Above, text appears in a white font. The man is centered, wearing a light blue shirt. The background hints at an office setting.

x2.29

8,433 views

The cover image is a selfie-style shot featuring a young man. The man is in the foreground, his face positioned in the center, with a hand covering his mouth in a gesture of surprise or secrecy. Behind him, there is a question on a blue overlay. The background shows parts of a room, with a light fixture, and a plant.

x2.45

9,409 views

x106

407,301 views

A woman with long, wavy red hair is the central focus, her face framed by a dark green turtleneck sweater. She poses with an open mouth, as if mid-speech, against a softly blurred background of warm, yellow and orange tones suggesting a cozy or festive setting with green plants on each side of her. The image is well-lit, with a neutral but warm color palette.

x29.7

105,191 views

A man in a blue blazer and pink shirt holds a pastry in front of a building. A blue box on the image states 'Gustaf's Guide to Autumn in Sweden'. Below the box, the text says 'It's cold.'

x22.4

74,616 views

A close-up shot of a person's eyes peeking through a rectangular opening in a wooden surface. The person's eyes are focused and alert, looking straight ahead. Below the opening, there's a blue rectangle with the words "Gustaf's Guide to Small Talk in Sweden" and a Swedish flag.

x26.2

87,532 views

A man wearing a blue blazer and a pink shirt is sitting at a desk and looking at something off screen. A speech bubble lies next to his upper body and it seems to be a comment someone left. In the background there is a soccer/football jersey hanging on the wall.

x38.0

126,678 views

Top hooks from @truecaller

Gustaf learns about the AI Machine
1.2M views · viral factor x336
Gustaf tries online dating
649K views · viral factor x182
Keep them coming! I'm here and waiting to answer your communication questions - Gustaf 👋
634K views · viral factor x180
Is it ok to answer calls in the bathroom?
587K views · viral factor x166
Don't make the same mistakes I did 😬
456K views · viral factor x129
Are you AI?
407K views · viral factor x106
Gustaf has a message for Scammers
336K views · viral factor x95.3
Gustaf's guide to queueing in Sweden🇸🇪
304K views · viral factor x86.4
Better Call Gustaf
279K views · viral factor x79.3
What does your job do?
126K views · viral factor x38.0

Niches @truecaller posts in

Socials · 5 videos · 28%
AI Chat Assistants · 4 videos · 22%
Relationships · 3 videos · 17%
Lifestyle · 2 videos · 11%
Dating · 1 video · 6%
Education · 1 video · 6%
Security & Privacy · 1 video · 6%
Travel · 1 video · 6%

Formats @truecaller uses

Selfie with Background · 12 videos · 67%
Face Close-Up · 2 videos · 11%
Eyes Close-Up · 1 video · 6%
Laptop Display · 1 video · 6%
Laptop Screen Record · 1 video · 6%

@truecaller by the numbers

The library has 18 viral TikToks from @truecaller, with 5.3M views in all. The median video has 203K views, and the most viral reached a viral factor of x336. The biggest niche is Socials, with 5 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library: 18
Platform: TikTok only
Total views: 5.3M (5,302,070)
Median views per video: 203K
Median viral factor: x58.6
Highest viral factor: x336

These figures cover all 18 videos in this list, not only the cards above.

Questions about @truecaller

What video formats does @truecaller use?

In @truecaller's videos in the library, the most used formats are Selfie with Background (12 videos), Face Close-Up (2) and Eyes Close-Up (1).

Which @truecaller hooks went most viral?

The most viral hook in @truecaller's videos in the library is “Gustaf learns about the AI Machine” (viral factor x336, 1.2M views), followed by “Gustaf tries online dating” (x182). Every hook on this page links to its video.

How many views do @truecaller's videos get?

Across 18 videos, the median is 203K views, and together they have 5.3M views. The median viral factor is x58.6: the typical video got 58.6 times its creator's usual views.