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VIRAL SWIPE FILE

@theknot: 53 viral TikToks

53 viral TikToks by @theknot (best x12K), with each video's hook, views and viral factor. See which ideas worked.

The cover image shows a woman standing in a room with a large window, wearing a strapless wedding dress with a large, pink, ruffled skirt. A second video of a woman's face is in a box in the upper left. Text overlay is over the image.

x4.88

5,323 views

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The image shows a woman in a pink shirt in the lower left corner, looking at the camera, with text overlaid that says "On the Forecast: Becca Bloom's Wedding Weather Report". In the background, there is a car, with a wedding couple, and a mansion.

x283

308,868 views

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A man holding a woman up in his arms in front of a flower-adorned structure with the words 'the knot' in neon lights, surrounded by lush greenery and flowers; the couple's facial expressions convey joy and excitement, indicating a wedding or celebration.

x5.00

5,454 views

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A hand holding a black box with a white circular sticker. The sticker has the words "the knot" in a handwritten font, and the words "RING CONCIERGE". The background is blurred, showing a cityscape.

x193

170,697 views

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The image is a grayscale overhead shot capturing multiple small black boxes with white circular labels. The labels display the text 'the knot' and 'RING CONCIERGE'. The foreground shows a hand holding a box open, revealing a ring, with another ring visible on the hand. Additional boxes are scattered around the hand. Text overlayed reads: 'the knot's 13 ring drop 8/29 11am-6pm in NYC' and 'baby, let the games begin'.

x125

111,364 views

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The cover image features two main elements: a split-screen view with a photo and the creator's face overlayed. The top portion contains a photo of a couple, presumably Taylor Swift and Travis Kelce, embracing each other in an outdoor setting, with a floral arrangement visible. Overlaid on the photo is a white banner with the text 'TAYLOR AND TRAVIS ARE ENGAGED' with two emoji. The bottom portion shows a woman's close-up face, with the video interface including a profile icon. The background is a dimly lit interior setting, and a visible caption confirms the engagement announcement.

x11.0

9,701 views

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The cover image shows a group of people at a wedding reception, with a woman in a white dress dancing in the foreground. The woman is in a dynamic pose, mid-dance move. Other people are visible in the background, in various states of reaction. Text overlay indicates this is a 'brand trip' memory.

x8.11

7,170 views

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The cover image is a collage of four scenes, each depicting a wedding setting. At the top left, a long table is set outdoors with floral arrangements. To the right, an archway adorned with white flowers and draping fabric overlooks a body of water. At the bottom, two more scenes are shown; one has a lush, tropical archway, and the other shows tables set up with chairs along the water, suggesting a beachfront reception. A central, light-colored box with text overlays on top of the different scenes.

x65.5

60,301 views

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An aerial, top-down view depicting a beach and ocean split diagonally across the frame. The top portion shows a sandy beach, with a light brown hue. Adjacent to it, the water's edge displays white foamy waves, transitioning to streaks of teal and blue, representing the ocean. The bottom area showcases the ocean in shades of turquoise. White text, "THE KNOT SUMMER COLLECTION", is placed prominently in the top center, while the logo "the knot" is placed in white cursive at the center bottom. The image has a clean, inviting aesthetic with a clear focus on the beach and ocean.

x132

122,249 views

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An aerial view captures a beach scene with the 'Summer Collection' text overlayed. The image is divided, with a tan beach area at the top and turquoise water at the bottom. Waves carve a white border between the two, with 'the knot' in white script in the bottom third.

x215

198,000 views

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An aerial view of a beach. The top part of the image shows a light brown sand. The lower part shows the green ocean with the white waves, and the text overlayed is in white.

x17.9

16,456 views

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A romantic image featuring a couple embracing as they dance on a wooden platform, with a blurred background of ocean and string lights. The woman, in an elegant white gown, is cradled by the man, who is wearing a white shirt and beige pants. Text at the top reads, 'when your lucky number is 11:11, so you renew your vows after 11 years of marriage' above them.

x29.0

26,714 views

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A group of three people standing outdoors in front of a building with neoclassical architecture. The main subject, in the middle, is wearing a white wedding dress and holding a small bouquet. To their left, a person in a black suit and glasses, and to their right, a person in a black top and shorts, with a tattoo on their arm. Text overlays the image.

x17.7

11,202 views

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The cover image shows two women embracing on a beach, with one holding the other in a hug. Overlaying this scene is a smaller inset of a woman speaking, and a white text overlay at the top. The general layout is vertical.

x37.3

23,609 views

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Two women are standing in front of a park. One woman is holding a microphone, and the other appears to be the interviewer. Text overlays on the image say "Sensitive Wedding Topics: Wedding Hot Takes" and "Let's talk about conflicting traditions at your wedding".

x152

96,308 views

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The cover image is a collage with multiple images. The top left shows a wedding city hall document. Next to it, is a woman wearing a white dress. In the bottom left, a person with glasses and a neutral expression on their face, bottom-right a person with a blue suit. In the center, there's white text with a gold outline.

x11.6

7,319 views

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The image shows Hailee Steinfeld in a white wedding dress and long white gloves, posing for the camera. There is text overlayed on the image. A smaller image of a woman with dark hair is in the lower left corner.

x26.2

15,430 views

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A black and white image featuring Hailee Steinfeld in a formal dress, looking over her shoulder with a slight smile. A smaller inset image shows a person in glasses. A man in a tuxedo and sunglasses stands behind Steinfeld.

x8.71

5,128 views

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An interior shot of a pop-up chapel with a red and stained glass ceiling. Three people are standing in front of a white machine and are being part of a commitment ceremony. A woman in a black suit is speaking into the microphone.

x265

156,426 views

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A woman with light skin and dark hair, wearing a brown shirt, is centered in the frame. The background includes framed pictures and decor. Text at the top reads, 'Here's How To Honor Friends That's Aren't in Your Wedding Party.' Additional text at the bottom provides the name and title of presenter. There is a 'News flash' text overlay at the lower center.

x9.95

5,860 views

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The cover image features a woman holding a microphone in a park setting. She is smiling with her mouth open, and above her head is a pink banner with white text.

x79.5

117,772 views

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A woman with short brown hair is speaking, with the backdrop of a teal wall with the word 'Materialists' printed repeatedly. She's wearing a black jacket over a white shirt. Text overlay is placed to describe the person and context.

x3.88

5,740 views

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The cover image features a woman, likely Patti Stanger, speaking into a microphone with a blue background. An overlaid text box carries a message about Travis Kelce and Taylor Swift, with additional text below. A person's arm with tattoos is visible on the right side of the frame.

x147

218,101 views

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The image shows Chris Evans in an interview setting, likely on a red carpet. He wears glasses and a dark blazer. A text overlay indicates the video is about his proposal story.

x12K

18,215,974 views

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A woman with brown hair pulled back in a ponytail looks slightly to the left with an expression of surprise or interest. She is wearing a light blue denim jacket over a black top. Above her head, text in a rectangular box reads 'Millennial Bride vs. Gen Z Bride'. Below, another box states 'Millennial Bride', followed by a smaller text overlay on the image that reads 'your engagement ring is so cool!'

x14.5

21,514 views

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A formal wedding portrait featuring a couple seated on ornate stairs. The woman, in a white wedding dress and veil, holds a bouquet of red roses. The man, in a white tuxedo with a black bow tie, sits beside her. The background includes wood and stone architectural details, suggestive of a luxurious venue.

x4.67

6,911 views

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A man with short brown hair and a mustache sits and looks at the camera. He wears a navy blue polo shirt and has a light-skinned complexion. The text 'all three of them are black and white?' appears below him.

x387

573,916 views

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A woman with red-toned skin and auburn hair in a top and t-shirt is talking to the camera in front of a window with a bride on the balcony. The woman is making a thoughtful face with an overlay that says 'but this one dress - Vivienne'. The bottom-left corner has a circle with a heart icon, the person's profile, and the name of the profile 'voguemagazine' with other information to the bottom.

x5.80

9,617 views

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A screenshot of a laptop screen showing a wedding registry form. The form has a section to add a cash fund, with an image of a pug wearing a pink hoodie as the fund's profile picture. Text at the top says 'when you're putting together your wedding registry and remember you have free will.'

x9.39

15,556 views

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The image shows three people outdoors. A woman on the left is smiling and talking. In the middle, another woman is holding a microphone and speaking as well, with a man on the right also looking towards the camera. Behind them is a blurred background of trees and buildings.

x73.8

122,365 views

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A wide shot of a bridge over water under a cloudy sky. The bridge is made of metal and concrete, and its supports stand in the water. The water is choppy, and the sky is filled with clouds.

x221

138,686 views

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The image is a selfie-style shot featuring a smiling Asian man, Simu Liu, in the foreground, holding up a hand to display a large engagement ring. Behind him is a smiling woman, assumed to be his fiancee, and in the background, there's a blurred cityscape, possibly Paris, with warm lighting suggesting either sunrise or sunset. A blue baseball cap with white text is in the lower portion of the image, with a fragment of text from a social media app overlaid near the bottom, including the creator's eyes looking up.

x53.5

33,455 views

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Top hooks from @theknot

  1. Chris Evans Tells Us His Proposal Story

    18M views · viral factor x12K

  2. all three of them are black and white?

    573K views · viral factor x387

  3. EXCLUSIVE

    309K views · viral factor x327

  4. On the Forecast: Becca Bloom's Wedding Weather Report

    308K views · viral factor x283

  5. You'll Never Guess Where This Ceremony Took Place 😮

    156K views · viral factor x265

  6. 1 minute of paradise, but make it real life

    138K views · viral factor x221

  7. THE KNOT SUMMER COLLECTION the knot

    198K views · viral factor x215

  8. the ring is on the move!

    170K views · viral factor x193

  9. COME ALONG WITH JUNELLE BROMFIELD ON HER VIP WEDDING DRESS TRY-ON

    102K views · viral factor x166

  10. Sensitive Wedding Topics: Wedding Hot Takes Let's talk about conflicting traditions at your wedding

    96K views · viral factor x152

Niches @theknot posts in

Formats @theknot uses

@theknot by the numbers

The library has 53 viral TikToks from @theknot, with 21M views in all. The median video has 28K views, and the most viral reached a viral factor of x12K. The biggest niche is Relationships, with 43 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
53
Platform
TikTok only
Total views
21M (21,817,898)
Median views per video
28K
Median viral factor
x33.4
Highest viral factor
x12K

These figures cover all 53 videos in this list, not only the cards above.

Questions about @theknot

What video formats does @theknot use?

In @theknot's videos in the library, the most used formats are Selfie with Background (33 videos), Candid, unscripted (2) and Mic in Hand (2).

Which @theknot hooks went most viral?

The most viral hook in @theknot's videos in the library is “Chris Evans Tells Us His Proposal Story” (viral factor x12K, 18M views), followed by “all three of them are black and white?” (x387). Every hook on this page links to its video.

How many views do @theknot's videos get?

Across 53 videos, the median is 28K views, and together they have 21M views. The median viral factor is x33.4: the typical video got 33.4 times its creator's usual views.