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VIRAL SWIPE FILE

@okcupid: 12 viral TikToks

12 viral TikToks by @okcupid (best x319), with each video's hook, views and viral factor. See which ideas worked.

A black and white photo of a man and woman on a background. The woman is on the right, smiling while holding a phone to her ear. On the right, there is a logo that says "DEBATE THE DATE" in blue and pink. Under the flag it says "with BRETT & KAT OkCupid". The man on the left appears to be interacting with the woman. They have smiles on their faces.

x3.15

49,484 views

tiktok logo
Three men are sitting on a couch outside with a blue sky in the background. Text overlays indicate a podcast theme and the subject's OkCupid profile and astrology interests.

x3.22

50,597 views

tiktok logo
A woman with curly brown hair and red-rimmed glasses stands in a kitchen or bar setting. She has her hand raised to her chin as if deep in thought. A light blue banner hovers mid-frame; it has white text and a smiling emoji icon.

x3.22

50,548 views

tiktok logo
A woman stands in front of a rounded mirror, looking at her phone. Text overlays appear on the image. In the foreground, the woman is holding a phone and there are flowers. A speech bubble is visible.

x11.0

172,818 views

tiktok logo
A woman with dark hair and makeup stands in front of a mirror, with red nail polish and a white shirt. Text is overlaid, and the composition is a selfie.

x25.8

404,336 views

tiktok logo
Two women walk side-by-side on a sidewalk at night. They are both dressed in black outfits. A pink banner across the bottom of the image reads 'Reasons why you should date my best friend'. The background includes buildings, streetlights, and a few people in the distance.

x18.7

294,203 views

tiktok logo
A selfie shows a woman in a car, wearing large orange sunglasses and a green top. The background is a bit blurred but suggests an outdoor setting with sunlight. Text overlayed on the image reads 'Not me changing my OkC location to Paris during the Olympics'.

x7.41

116,327 views

tiktok logo
A selfie-style shot of a woman in a vehicle. She has long, dark hair and is smiling. Her arms are crossed in front of her chest, showing multiple rings and a delicate bracelet. There is text overlayed on the image.

x6.66

104,554 views

tiktok logo
A woman with light brown hair is smiling and pointing her index finger up. She is wearing a brown long-sleeved shirt and has subtle makeup on. The text overlay reads, 'It's OK to not know what you want'.

x123

1,938,658 views

tiktok logo
A couple standing outside in front of a house and a car. The woman on the right is wearing sunglasses and a white coat. Text overlay reads: "Accidentally bumped into my husband on OkCupid."

x234

3,677,169 views

tiktok logo
A vertical video shot inside a bar. The scene is bustling with people, though details are somewhat obscured. The foreground shows blurry figures moving around; a portion of someone's face is visible. In the midground, a bar setup with drinks. The background reveals the interior design, featuring exposed brick walls and ornate, warm-toned chandeliers. Soft lighting creates a slightly dim, ambient atmosphere.

x242

3,809,161 views

tiktok logo
A woman in a pink sequined outfit is holding a microphone and a pink OkCupid tablet, interviewing a man standing next to her. Both figures are in front of a blurred outdoor setting.

x319

5,017,902 views

tiktok logo

Top hooks from @okcupid

  1. I'll bring the drama,

    5M views · viral factor x319

  2. POV: it's Friday night and the girls are stuck in bar purgatory

    3.8M views · viral factor x242

  3. Accidentally bumped into my husband on OkCupid

    3.6M views · viral factor x234

  4. It's OK to not know what you want

    1.9M views · viral factor x123

  5. POV: It's still hot girl summer

    404K views · viral factor x25.8

  6. Reasons why you should date my best friend

    294K views · viral factor x18.7

  7. POV-Your best friend is single again

    172K views · viral factor x11.0

  8. Not me changing my OkC location to Paris during the Olympics

    116K views · viral factor x7.41

  9. I love that you could be my golden retriever

    104K views · viral factor x6.66

  10. We stand with @Jake Cornell, astrology is real fake science ✨🪐

    50K views · viral factor x3.22

Niches @okcupid posts in

Formats @okcupid uses

@okcupid by the numbers

The library has 12 viral TikToks from @okcupid, with 15M views in all. The median video has 233K views, and the most viral reached a viral factor of x319. The biggest niche is Dating, with 8 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
12
Platform
TikTok only
Total views
15M (15,685,757)
Median views per video
233K
Median viral factor
x14.9
Highest viral factor
x319

These figures cover all 12 videos in this list, not only the cards above.

Questions about @okcupid

What video formats does @okcupid use?

In @okcupid's videos in the library, the most used formats are Selfie with Background (8 videos), First Date Skit (1) and Mic in Hand (1).

Which @okcupid hooks went most viral?

The most viral hook in @okcupid's videos in the library is “I'll bring the drama,” (viral factor x319, 5M views), followed by “POV: it's Friday night and the girls are stuck in bar purgatory” (x242). Every hook on this page links to its video.

How many views do @okcupid's videos get?

Across 12 videos, the median is 233K views, and together they have 15M views. The median viral factor is x14.9: the typical video got 14.9 times its creator's usual views.