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VIRAL SWIPE FILE

Them vs Me videos for Beauty Scanners apps and brands

21 viral Them vs Me videos from the Beauty Scanners niche show what's working there, ranked by viral factor. Start with the hooks that opened them, then use them as references for Beauty Scanners apps TikTok ads, Reels and UGC briefs.

All Beauty Scanners videos · all Them vs Me videos

The most viral Them vs Me videos in Beauty Scanners

Ranked by viral factor, 21 videos. Viral factor is a video's views relative to its creator's usual views: x10 means ten times what the account normally gets.

The image shows two arms, one with a dark skin tone and the other with a light skin tone, held side by side against a white background. The hands are open. The text overlay reads Just two friends who can never share makeup. A tube of concealer is in one of the hands.

x47.0

192,869 views

instagram logo
The image is a split illustration. On the left, skincare products are displayed, and on the right, garlic bulbs. Below, a black and white illustration depicts two women with long, wavy hair. The woman on the left is yelling, and her brain is depicted as a pink shape. The woman on the right has a calm expression, and her brain is also highlighted in pink.

x47.0

7,605,357 views

instagram logo
The image is a meme-style illustration comparing an eye and a potato. The top-left displays a close-up of a detailed, brown eye with long lashes. To the right, partially sliced potato arranged in a curved shape . Below, two manga-style illustrations of a man and a woman facing each other, where the man is wearing a black shirt and light pants, and has his hand on his waist. The woman, on the right, is silhouetted and wearing a dress. Text is overlaid: “Your eyes are beautiful, No dark circles” and “Thanks, I use Potato slices”.

x40.3

17,498,095 views

instagram logo
A split image with a woman with acne on her face on the left, and a salt shaker and a glass of water on the right. Below, a cartoon showing a woman screaming with the word "Acne" above, and another cartoon woman with a brain graphic, with the words "Salt Water" above.

x36.5

5,907,620 views

instagram logo
An image featuring three bald men with similar facial features, wearing dark clothing, and smiling widely. Text overlayed at the top reads, 'All the men in my family when I tell them I won't lose my hair.'

x29.9

279,890 views

instagram logo
A split-panel graphic comparing ice roller and ice cube treatments for the face. On the left, a pink ice roller is next to an illustration of a screaming woman. On the right, a woman applies ice cubes to her face next to a drawing of a woman with a brain icon. Text overlays identify the items.

x28.3

6,218,096 views

instagram logo
The image shows two arms laid side by side and in the same direction. One arm is a darker brown color, and the other is a pale skin color. The hands of each arm are in a relaxed position. A black hair tie is worn around the wrist of the lighter arm. At the end of the lighter arm a concealer tube is held up. Text over the arms says: 'Just two friends who can never share makeup.'

x22.3

93,773 views

instagram logo
The image features a split composition: on the left is a claymation doctor with a surprised expression, and on the right, a close-up on a woman's face with visible water droplets, possibly implying skincare. The contrast between the cartoon doctor and the realistic woman suggests a focus on skin health, with 'skin' displayed on the image to tie the two elements together.

x19.9

1,607,549 views

tiktok logo
A split-screen image. On the left, the words "Skin care" are above two bottles of Cetaphil. Below the bottles is a cartoon drawing of a person with a surprised face. On the right, the words "Ginger" are above a piece of ginger root. Below is a cartoon drawing of a muscular person.

x19.5

3,159,707 views

instagram logo
A split image featuring two women's faces. The left side shows a woman with dark hair and makeup, while the right side features a woman with blonde hair and lighter makeup. Text overlaid on the image asks about skin contrast.

x17.3

474,734 views

instagram logo
The image presents a split-path concept. On the left, the path features a 3D rendering of people walking along a white pathway towards a photo of a celebrity. The celebrity is on the path with the number 5'8 written near her. On the right, the path ends with a cat wrapped in a blanket, with the text "Sleep 11h" above it. The background is a blue sky.

x15.3

2,478,750 views

instagram logo
The cover image is a split-screen meme, comparing a woman in a photo (left) and a different, idealized image of her in a mirror (right). Below, the picture features a camera icon and a mirror icon to emphasize that one of the images is not real.

x7.47

1,209,265 views

instagram logo
A collage of nine square images. The central image features an animated character from the movie Frozen in the likeness of a redhead. The other images show various photos of redheaded women, including one close-up of an eye and a photo of the woman holding a mug near her face.

x6.89

8,072 views

tiktok logo
The cover image features a split view of a man's face, likely demonstrating the effect of a limbal ring. The man is positioned in the center, with two identical images of his face side-by-side. The background is a light blue-gray. Overlaid on top are the text elements: a white box with the question, "What is the Difference?" in black, centered at the top and a teal and white colored box with the text "Limbal Ring Effect" at the bottom.

x5.24

1,717,879 views

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The cover image is a meme-style graphic with a white background and black text and imagery. The text overlay reads "2024 taught me." Below this, there are two columns with phrases: "Expensive face mask" and "Face icing." The first column has an image of a face mask product and below, a manga-style crying face. The second column has an image of a person with their face in a bowl of ice and a manga-style sad face.

x3.55

575,213 views

instagram logo
The image is a split composition. On the left are two separate images: a close-up of a man's lips and a stylized illustration of a woman in a dress. On the right, there's an image of a tube of Aquaphor lip balm and a stylized illustration of a man. The background is a flat off-white. The contrast allows the images to stand out.

x3.30

31,840 views

tiktok logo
The cover image features a split-panel meme. The top half shows an eye with perfect eyeliner and the text "I'm just a girl" and "Others" to the right. The bottom half depicts a cat with exaggerated dark eye makeup, paired with the text "Me".

x3.02

612,522 views

instagram logo
The image is a split screen comparing skincare product recommendations. On the left, it shows a jar of pink lip scrub with the text "Overrated lip scrub." On the right, a photo of lips being exfoliated with a sugar scrub is labeled "Honey, sugar Scrub." Below are two black and white illustrations of a girl. The girl on the left is yelling towards the "overrated" product with an illustration of a brain. The girl on the right looks thoughtful in response to the "Honey,sugar scrub".

x2.72

590,283 views

instagram logo
The cover image is a split-panel with illustrations. On the top left, a woman's torso is shown, wearing a white crop top and dark pants, with a slim waist visible. To the right, a glass of lemon water with lemon slices is shown. Below, two cartoon illustrations of a woman with long black hair and a brain graphic. On the left, the illustration shows her with an open mouth. On the right, she is shown with closed eyes. The background is plain white.

x2.65

820,607 views

instagram logo
A split image showing a silhouette of a person with text and images, one featuring an eye and the other a potato.

x2.60

513,210 views

instagram logo
The image is a split panel illustrating a skincare contrast. On the left, a cluttered display shows various skincare products labeled 'Expensive Skincare,' with an illustrated woman screaming. On the right, a woman is shown washing her face with water, titled 'Wash your face,' and a thoughtful illustration of a woman with a brain drawing.

x2.08

445,905 views

instagram logo

Them vs Me in Beauty Scanners by the numbers

Videos
21
Total views
52,041,236
Creators
8
Median viral factor
x15.3
TikTok / Instagram
19% / 81%
Added to the library
Oct 14, 2024 to Sep 5, 2025

Top Them vs Me hooks in Beauty Scanners

The opening lines of the most viral videos in this set, as a starting point for your own.

  1. Just two friends who can never share makeup

    192K views · viral factor x47.0

  2. 💫 Become a 10/10 with the link in bio 💫

    7.6M views · viral factor x47.0

  3. Your eyes are beautiful, No dark circles Thanks, I use Potato slices

    17M views · viral factor x40.3

  4. Acne Salt water

    5.9M views · viral factor x36.5

  5. They don’t know me 😈

    279K views · viral factor x29.9

  6. Right choices

    6.2M views · viral factor x28.3

  7. What is the contrast level everyone's talking about?

    474K views · viral factor x17.3

  8. 5'8, Sleep 11h

    2.4M views · viral factor x15.3

  9. Me in camera Me in the mirror One of them is lying to us

    1.2M views · viral factor x7.47

  10. SHE LOOKS LIKE ANNA

    8K views · viral factor x6.89

Creators making Them vs Me videos in Beauty Scanners

The accounts with the most videos in this set, with their views and best viral factor.

  1. @girlsglowtips (Instagram) · 13 videos · 47M views · best viral factor x47.0
  2. @glamifygon (Instagram) · 2 videos · 286K views · best viral factor x47.0
  3. @qovesstudio (TikTok) · 1 video · 1.7M views · best viral factor x5.24
  4. @pvwellness (TikTok) · 1 video · 1.6M views · best viral factor x19.9
  5. @styledna.app (Instagram) · 1 video · 474K views · best viral factor x17.3
  6. @hairloss.ai (Instagram) · 1 video · 279K views · best viral factor x29.9
  7. @finn_265 (TikTok) · 1 video · 31K views · best viral factor x3.30
  8. @xoxo24375 (TikTok) · 1 video · 8K views · best viral factor x6.89