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VIRAL SWIPE FILE

@muutodesign: 5 viral Instagram Reels

5 viral Instagram Reels by @muutodesign (best x12.2), with each video's hook, views and viral factor. See which ideas worked.

An abstract image divided horizontally, featuring a light wooden texture fading into a deep blue. The text 'Muuto Design Contest' is overlaid in bold white font.

x2.83

129,717 views

instagram logo
A person is sitting on an outdoor sofa, petting a cat. The scene is framed by a sliding glass door. In the background is a wooden deck with trees and a blue sky.

x12.2

558,080 views

instagram logo
An outdoor shot revealing a blue wooden door slightly ajar, leading into a narrow alley. The door is weathered with peeling paint. The image is framed by brick and lush green foliage including a tree on the right side of the image. The text overlayed on the door reads “JOHN TREE STUDIO VISIT” in a bold white font.

x2.18

99,687 views

instagram logo
A purple and green abstract image featuring a large, textured, pinkish-purple shape resembling a sponge or organic form, partially obscuring a clear, circular glass element. Bold green text overlays the scene, with the words "Muuto Design Contest" in two lines, and "001" below. The background is a gradient of purples.

x2.60

119,227 views

instagram logo
The image shows a matte white, circular wall lamp mounted on a light brown, wooden panel. The lamp has a simple design with a circular shape and a thin electrical cable hanging down. The background is a solid, slightly textured wall that complements the lamp's clean aesthetic, while a few objects are visible in the lower left corner.

x3.14

151,257 views

instagram logo

Top hooks from @muutodesign

  1. patio updates

    558K views · viral factor x12.2

  2. Muuto Design Contest

    129K views · viral factor x2.83

  3. Muuto Design Contest 001

    119K views · viral factor x2.60

  4. JOHN TREE STUDIO VISIT

    99K views · viral factor x2.18

Niches @muutodesign posts in

Formats @muutodesign uses

@muutodesign by the numbers

The library has 5 viral Instagram Reels from @muutodesign, with 1M views in all. The median video has 129K views, and the most viral reached a viral factor of x12.2. The biggest niche is Lifestyle, with 3 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
5
Platform
Instagram Reels only
Total views
1M (1,057,968)
Median views per video
129K
Median viral factor
x2.83
Highest viral factor
x12.2

These figures cover all 5 videos in this list, not only the cards above.

Questions about @muutodesign

What video formats does @muutodesign use?

In @muutodesign's videos in the library, the most used formats are Sign Capture (2 videos), Selfie with Background (1) and Sign Holder (1).

Which @muutodesign hooks went most viral?

The most viral hook in @muutodesign's videos in the library is “patio updates” (viral factor x12.2, 558K views), followed by “Muuto Design Contest” (x2.83). Every hook on this page links to its video.

How many views do @muutodesign's videos get?

Across 5 videos, the median is 129K views, and together they have 1M views. The median viral factor is x2.83: the typical video got 2.83 times its creator's usual views.