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VIRAL SWIPE FILE

@heimurdesign: 4 viral Instagram Reels

4 viral Instagram Reels by @heimurdesign (best x190), with each video's hook, views and viral factor. See which ideas worked.

A person's hands placing a towel in a wooden holder mounted on a gray wall. The holder appears to be handmade with a unique design.

x27.2

387,021 views

instagram logo
A product shot featuring wooden bathroom holders attached to a white wall. The holders are geometric, with rectangular and cylindrical components. A hand with a wedding ring on the ring finger is holding the holders partially, suggesting a demonstration. The lighting is soft, and the composition is clean, focusing on the product's design and material.

x34.1

484,627 views

instagram logo
A close-up shot of a person's hands presenting a wooden towel rack. The rack holds a folded white towel. The person's arms and forearms are visible.

x190

2,714,770 views

instagram logo
A man in a workshop is shaping the base of a large, cylindrical walnut table with a power planer. He wears a respirator, black clothing and work boots, and stands on a concrete floor covered in wood shavings, with various wood planks visible in the background.

x2.01

28,551 views

instagram logo

Top hooks from @heimurdesign

  1. I’ve had sooo much fun prototyping these bathroom holders.

    2.7M views · viral factor x190

  2. Simple, easy to install and built to last!

    387K views · viral factor x27.2

Niches @heimurdesign posts in

  • DIY · 4 videos · 100%

Formats @heimurdesign uses

@heimurdesign by the numbers

The library has 4 viral Instagram Reels from @heimurdesign, with 3.6M views in all. The median video has 435K views, and the most viral reached a viral factor of x190. The biggest niche is DIY, with 4 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
4
Platform
Instagram Reels only
Total views
3.6M (3,614,969)
Median views per video
435K
Median viral factor
x30.6
Highest viral factor
x190

These figures cover all 4 videos in this list, not only the cards above.

Questions about @heimurdesign

What video formats does @heimurdesign use?

In @heimurdesign's videos in the library, the most used formats are Selfie with Background (4 videos).

Which @heimurdesign hooks went most viral?

The most viral hook in @heimurdesign's videos in the library is “I’ve had sooo much fun prototyping these bathroom holders.” (viral factor x190, 2.7M views), followed by “Simple, easy to install and built to last!” (x27.2). Every hook on this page links to its video.

How many views do @heimurdesign's videos get?

Across 4 videos, the median is 435K views, and together they have 3.6M views. The median viral factor is x30.6: the typical video got 30.6 times its creator's usual views.