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VIRAL SWIPE FILE
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@halfords_uk

Our CEO steps up to the Ice Bucket Challenge

over 1 year ago

Viral factor:x21.4
Views:704,494
Engagement:2.57%
Niche:Socials
Format:Selfie with Background
View original video (opens in new tab)

How it compares

Viral factor
x21.4: about 21.4 times the views @halfords_uk usually gets. Viral factor divides a video's views by its account's usual views, so it measures how far the video beat its creator's normal reach, whatever the size of the account.
Views
704,494 views.
Engagement
2.6% engagement rate. 17,120 likes, 133 comments, 456 shares, 379 saves.
Hook
“Our CEO steps up to the Ice Bucket Challenge”: the opening line, the part that has to stop the scroll.
Filed under
niche: Socials; format: Selfie with Background.
Against the Socials niche
Against the Selfie with Background format
Views against the Socials niche
Engagement against the Socials niche

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