I lied. Put your clothes back on. We're going to talk about how 48% of Gen Z say it's "very important" to purchase from brands that align with their values, but 40% purchased from Shein or Temu in the last year. According to one study, Shein shoppers actually make *more* sustainability claims than the avg. U.S. consumer. This is my roman empire. (see caption)

How it compares

Viral factor

x54.1: about 54.1 times the views @teleport.app usually gets. Viral factor divides a video's views by its account's usual views, so it measures how far the video beat its creator's normal reach, whatever the size of the account.

Views

199,461 views.

Engagement

8.0% engagement rate. 14,892 likes, 1,157 comments, 57 shares, 391 saves.

Hook

“I lied. Put your clothes back on. We're going to talk about how 48% of Gen Z say it's "very important" to purchase from brands that align with their values, but 40% purchased from Shein or Temu in the last year. According to one study, Shein shoppers actually make *more* sustainability claims than the avg. U.S. consumer. This is my roman empire. (see caption)”: the opening line, the part that has to stop the scroll.

Filed under

niche: Fashion & Clothing.