I lied. Put your clothes back on. We're going to talk about how "vegan leather" is just plastic. Rebranding faux leather to "vegan leather" is one of the greatest marketing hacks over the last 20 years. It sounds better but it's not necessarily. Faux leather is just plastic—polyurethane to be exact. That fake leather jacket will peel after a couple years vs. a genuine leather jacket will last decades and are easy to find secondhand. What will you choose?

How it compares

Viral factor

x2.11: about 2.11 times the views @teleport.app usually gets. Viral factor divides a video's views by its account's usual views, so it measures how far the video beat its creator's normal reach, whatever the size of the account.

Views

7,788 views.

Engagement

13.9% engagement rate. 1,022 likes, 60 comments, 2 shares, 20 saves.

Hook

“I lied. Put your clothes back on. We're going to talk about how "vegan leather" is just plastic. Rebranding faux leather to "vegan leather" is one of the greatest marketing hacks over the last 20 years. It sounds better but it's not necessarily. Faux leather is just plastic—polyurethane to be exact. That fake leather jacket will peel after a couple years vs. a genuine leather jacket will last decades and are easy to find secondhand. What will you choose?”: the opening line, the part that has to stop the scroll.

Filed under

niche: Fashion & Clothing; format: Casual Monologue.