- Viral factor
- x9.38: about 9.38 times the views @ashleyhetherington usually gets. Viral factor divides a video's views by its account's usual views, so it measures how far the video beat its creator's normal reach, whatever the size of the account.
- Views
- 164,105 views.
- Engagement
- 20.9% engagement rate. 32,055 likes, 128 comments, 200 shares, 1,927 saves.
- Hook
- “night routine”: the opening line, the part that has to stop the scroll.
- Filed under
- niche: Lifestyle; format: Vlog.
- Against the Lifestyle niche
- 2.1× the median of the videos in the library (median 000,000).
- Against the Vlog format
- 2.1× the median of the videos in the library (median 000,000).
- Views against the Lifestyle niche
- 2.1× the median of the videos in the library (median 000,000).
- Engagement against the Lifestyle niche
- 2.1× the median of the videos in the library (median 000,000).