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VIRAL SWIPE FILE

@hostelworld: 8 viral TikToks

8 viral TikToks by @hostelworld (best x966), with each video's hook, views and viral factor. See which ideas worked.

The image shows a selfie with a young woman in the foreground, likely in a club setting. Behind her, other people are partially visible, and there are hints of party lights. The text overlay describes a post-party scene with mentions of Paris, glitter, and croissants.

x50.4

24,679 views

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A selfie-style photo taken in a dimly lit environment, likely a social gathering. Features multiple women smiling and looking towards the camera. Text overlays indicate the context of the image: a karaoke gathering in Lima and the lasting friendship formed. The logo of Hostelworld, a social travel app, is also featured.

x386

189,170 views

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The image shows two smiling women embracing each other, creating a warm, energetic vibe. Text overlays describe an experience.

x111

63,836 views

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A group of five young women are smiling, laughing, and taking a selfie, with their faces filling most of the frame. The text overlay mentions a karaoke event in Lima and a continuing group chat. The background is dark and blurry, suggesting a nighttime setting.

x49.6

28,281 views

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A selfie-style shot featuring five young women close together. They're smiling and appear to be at a party or gathering, with a dark background that suggests it's nighttime or indoors. Text overlays on the image promote the Hostelworld app.

x15.6

8,907 views

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A photo from what appears to be a red-carpet event, featuring a man and a woman, both smiling at each other. The woman is wearing a silver, sequined dress and has her hair up. The man is in a black suit with a bow tie. Text overlays label them "My bank account" and "Me".

x59.1

34,869 views

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A person with a large backpack standing in front of a green couch. Additional person in the background.

x423

373,990 views

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The cover image shows a view of a hostel bunk bed. The bed is unmade with white sheets and a pillow. The room has a wooden structure with a shelf above the bed and a curtain on one side. The text overlay reads, 'When you finally arrive at your hostel after a long travel day, and you get given a bottom bunk with curtains.'

x966

853,965 views

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Top hooks from @hostelworld

  1. When you finally arrive at your hostel after a long travel day, and you get given a bottom bunk with curtains

    853K views · viral factor x966

  2. POV: You've just checked into a new hostel and need to introduce yourself to everyone and make friends all over again

    373K views · viral factor x423

  3. Met at karaoke in Lima. The group chat's still going a year later. World's social travel app

    189K views · viral factor x386

  4. Shared pasta off a frisbee in Mexico. We just booked a trip together.

    63K views · viral factor x111

  5. My bank account Me

    34K views · viral factor x59.1

  6. Woke up in Paris covered in glitter. Next: croissants with my new besties

    24K views · viral factor x50.4

  7. Met at karaoke in Lima. The group chat's still going a year later.

    8.9K views · viral factor x15.6

Niches @hostelworld posts in

Formats @hostelworld uses

@hostelworld by the numbers

The library has 8 viral TikToks from @hostelworld, with 1.5M views in all. The median video has 49K views, and the most viral reached a viral factor of x966. The biggest niche is Travel, with 6 videos. Viral factor compares a video's views with its account's usual views: x10 means ten times the views that creator normally gets.

Viral videos in the library
8
Platform
TikTok only
Total views
1.5M (1,577,697)
Median views per video
49K
Median viral factor
x85.5
Highest viral factor
x966

These figures cover all 8 videos in this list, not only the cards above.

Questions about @hostelworld

What video formats does @hostelworld use?

In @hostelworld's videos in the library, the most used formats are Selfie with Background (6 videos), Lying in Bed (1) and Them vs Me (1).

Which @hostelworld hooks went most viral?

The most viral hook in @hostelworld's videos in the library is “When you finally arrive at your hostel after a long travel day, and you get given a bottom bunk with curtains” (viral factor x966, 853K views), followed by “POV: You've just checked into a new hostel and need to introduce yourself to everyone and make friends all…” (x423). Every hook on this page links to its video.

How many views do @hostelworld's videos get?

Across 8 videos, the median is 49K views, and together they have 1.5M views. The median viral factor is x85.5: the typical video got 85.5 times its creator's usual views.